Browsing Tag

DSP/SSP

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in…

Anne Frisbie Aug 16, 2019 0

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as…
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Native & Programmatic Advertising

Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and…

Sudipto Ghosh Jul 31, 2018 4

AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has announced a completely overhauled industry-leading DSP. The new DSP presents an evolved…
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Video Advertising

Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers

Sudipto Ghosh May 7, 2018 0

Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot (now an Oracle company) have announced the integration of Grapeshot’s pre-bid custom…
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Audience Data

Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement

Sudipto Ghosh Jan 24, 2018 0

Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as…
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Native & Programmatic Advertising

Genesis Media Expands Programmatic Technology by Merging with Altitude Digital

Abhi Yadav Aug 11, 2017 0

Company to Launch First Publisher Video Platform Connecting User Behavior Data, Content Analytics, and Programmatic Advertising Genesis Media, a leading publisher analytics, and data science company, has announced that it has…
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