AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers
Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot …
Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement
Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to …
Genesis Media Expands Programmatic Technology by Merging with Altitude Digital
Company to Launch First Publisher Video Platform Connecting User Behavior Data, Content Analytics, and Programmatic Advertising Genesis Media, a leading …
Mobfox First to Offer Factual and adsquare Data Directly from Its SSP
Mobfox, a global mobile advertising platform, has announced a new offering on its Supply Side Platform (SSP). The new offering …
Video Header Bidding Lives and Dies with Latency (or Lack Thereof)
Video header bidding is on the horizon for ad tech firms. Now it’s just a question of whether or not …
Beachfront Media Launches Two-Way Transparency Suite For Programmatic Mobile Video Advertising
Beachfront Media Provides Full Transparency From Advertiser To Publisher, Ensuring Proper Placement Of Ads, Peace Of Mind For Digital Ad Industry …