Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot …
Lotame & Inscape Join Forces to Elevate Ad-Buying, Targeting & Measurement
Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to …
Genesis Media Expands Programmatic Technology by Merging with Altitude Digital
Company to Launch First Publisher Video Platform Connecting User Behavior Data, Content Analytics, and Programmatic Advertising Genesis Media, a leading …
Mobfox First to Offer Factual and adsquare Data Directly from Its SSP
Mobfox, a global mobile advertising platform, has announced a new offering on its Supply Side Platform (SSP). The new offering …
Video Header Bidding Lives and Dies with Latency (or Lack Thereof)
Video header bidding is on the horizon for ad tech firms. Now it’s just a question of whether or not …
Beachfront Media Launches Two-Way Transparency Suite For Programmatic Mobile Video Advertising
Beachfront Media Provides Full Transparency From Advertiser To Publisher, Ensuring Proper Placement Of Ads, Peace Of Mind For Digital Ad Industry …