AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners
AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers
AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller buyers, regardless of business size or budget, and those who may be new to audio.
AdsWizz created and manages AudioGo, a self-serve audio ad-buying platform that aggregates inventory from Pandora and other premium publishers, and makes audio ad buying accessible to everyone.
Today, AudioEngage, the Audio Advertising Network of Spanish-language media company Entravision, joins the English-based publishers on the AudioGO platform, adding the ability for advertisers to target Spanish speaking users in the US. Entravision’s digital advertising unit is the No. 1-ranked online advertising platform in Hispanic reach, according to the comscore Media Metrix®.
“We are seeing a lot of pent up demand from advertisers who are eager to get into digital audio in their local markets, but don’t meet minimum spends, or simply aren’t sure how to get started,” said Gonzalo Alonso, Managing Director of AudioEngage.
Gonzalo added, “AudioGO is an easy, affordable, and scalable way for AudioEngage to enable these smaller buyers to buy audio ads,” added Federico Gagliardone, VP of Integrated Operations at Entravision.
AdsWizz also announced that Berkshire Hathaway HomeServices will be promoting its AudioGO product as an audio advertising marketing platform to the more than 50,000 Berkshire Hathaway HomeServices network agents and 1,400 franchised locations across the US. AudioGO gives network agents and brokers the ability to expand their advertising strategies to capitalize on the growth of digital audio.
“This unique platform enables all of our network brokers and agents to reach potential buyers and sellers in new moments during the day,” said Wendy Durand, Vice President, Global Marketing at Berkshire Hathaway HomeServices. “We have created sample scripts for our 50,000 network agents and brokerages across the US, who then can edit and customize them for their local market. AudioGO creates an audio ad, and the network agents decide when and where their ads run, and track their success. It’s a win-win for everyone.”
With AudioGO, advertisers can be up and running in five minutes, and target by location, time of day, age, gender, and music genre. If businesses don’t have an audio ad, AudioGO can create one in under 48 hours. Advertisers have successfully created, launched, and tracked thousands of audio ad campaigns on AudioGO since the service was made available in private beta last year.
“Smaller advertisers typically want to reach specific audiences in targeted, local areas, and AudioGO enables them to do that for the first time in a scalable way,” said Alexis van de Wyer, CEO of AdsWizz.
Alexis added, “During this explosive time of audio growth, we’re making it easy for businesses of any size to run audio campaigns across premium audio publishers, and we’re excited about the opportunities these new partnerships offer our users.”
AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz powers well-known music platforms, podcasts and broadcasting groups worldwide with a comprehensive digital audio software suite of solutions that connect audio publishers to the advertising community. From dynamic ad insertion to advanced programmatic platforms to innovative new audio formats, AdsWizz efficiently connects buyers and sellers in digital audio.