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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry.

TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions

Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its customer-base by delivering exceptional experiences.

PC Matic Announces User-Data Integrity Initiative

PC Matic, the world’s only 100% American-made antivirus software, announced a new initiative aimed at protecting user-data collected by the company’s suite of cybersecurity products. The initiative, referred to as PC Matic’s “Data Integrity Pledge,” reaffirms a commitment to existing and future customers that the company will never, directly or indirectly, distribute any personal information collected about its users to third parties. An addition to the company’s extensive privacy policy, the pledge outlines the company’s practices for collecting user-data and further solidifies the company’s strong commitment to users’ privacy.

Walk-Through Data Emerges as Critical Marketing Metric

Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online performance metrics.

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns.

H4 Technology Partners with Paramount Management Group to offer ACO Analytics and Data Management Services

H4 Technology has announced that it has partnered with Paramount Management Group (PMG) to provide Accountable Care Organizations (ACOs) decision support, analytic, and data management solutions paired with management services with a focus to improve outcomes, lower cost and mitigate downside risk.

ZERØ Introduces ZERØ Lite to Help Law Firms Streamline Mobile Email Management

ZERØ, provider of the industry’s most innovative email management solution, announced the launch of its latest product, ZERØ Lite, which provides key functionality from ZERØ’s flagship mobile product in a package designed for smaller and mid-market law firms and firms of any size that don’t currently use NetDocuments or iManage.

IST Networks BOTTER Chatbot Now Available on the Genesys AppFoundry

IST Networks has announced Botter Chatbot is now available on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. Genesys is the global leader in omnichannel customer experience and contact center solutions that power 25 billion of the world’s best customer experiences each year. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize their workforce.

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