Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry.
Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its customer-base by delivering exceptional experiences.
Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online performance metrics.
Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns.
H4 Technology has announced that it has partnered with Paramount Management Group (PMG) to provide Accountable Care Organizations (ACOs) decision support, analytic, and data management solutions paired with management services with a focus to improve outcomes, lower cost and mitigate downside risk.
ZERØ, provider of the industry’s most innovative email management solution, announced the launch of its latest product, ZERØ Lite, which provides key functionality from ZERØ’s flagship mobile product in a package designed for smaller and mid-market law firms and firms of any size that don’t currently use NetDocuments or iManage.
IST Networks has announced Botter Chatbot is now available on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. Genesys is the global leader in omnichannel customer experience and contact center solutions that power 25 billion of the world’s best customer experiences each year. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize their workforce.
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