Browsing Tag

Data Management

The Trade Desk Appoints Michelle Hulst as Chief Operating Officer

Global advertising technology leader, The Trade Desk announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services around the world as the company continues to execute on its growth strategy. Hulst previously served as Executive Vice President, Global Data and Strategy at The Trade Desk. In this position, she has been instrumental in building out partnerships and capabilities across a range of The Trade Desk’s…

Snowplow Analytics Raises $10 Million in Series A2 Funding

Investment will fuel Snowplow's transformation of behavioral data management and delivery Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures. Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products. Unlike packaged…

Informatica Transforms Customer Experience in a Cloud-First, Cloud-Native World

Company Announces Industry's First "All-In-One" Enterprise Scale Master Data Management SaaS Solution Informatica, the market leader in enterprise cloud data management, announced the industry's first enterprise-scale cloud-native Customer 360 SaaS solution, a game changer for Customer Experience (CX), designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world. "Today's customers demand a digital-first experience that delivers the highest satisfaction," said …

Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the acquisition of Bisnode Business Information Group AB, a leading European data and analytics firm. The acquisition was completed by the subsidiary Dun & Bradstreet Holdings BV for an enterprise value of 7.2B SEK. The transaction was closed with a combination of approximately $625 million net cash, and 6,237,089 newly issued shares of common stock of the company in a private…

Relativity Acquires VerQu, a Data Management Software Company

Together with VerQu, Relativity's SaaS platform will transform how organizations handle collaboration and chat data, and connect directly to archives Relativity, a global legal and compliance technology company, announced that it has acquired VerQu, a data management software company that helps organizations migrate and capture communication data for record retention and compliance purposes. The integration of VerQu into Relativity's SaaS products will transform how organizations handle collaboration and chat data, and…

UJET CCaaS Cloud Contact Center Unifies Enterprise Customer Data with Oracle Cloud CX Service

UJET CCaaS Cloud Contact Center Now Available on Oracle Cloud Marketplace for a Single Source of Truth and more Intelligent Customer Experience using Enterprise Customer Data UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center, and a member of the Oracle PartnerNetwork (OPN), today announced its integration with Oracle Cloud CX Service and its availability on Oracle Cloud Marketplace. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Snowplow Experiences Rapid Growth Through 2020

Snowplow, the best-in-class behavioral data management platform, has reported substantial growth through 2020 and has been significantly scaling its team to deliver on its vision. Most recently, Snowplow has appointed Abhirukt Sapru as Vice President of Sales. Sapru joins Snowplow from security software company Tessian where he was instrumental in the company's success as second employee and sales leader from its first seed round to Series B funding. As VP of Sales, Sapru will lead the Snowplow team in establishing and…

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret that convolution and an overall lack of transparency permeate every corner of the adtech Lunascape. Over the years, adtech has become an industry not only built on complexity but one that thrives on it. However the industry has reached a crossroads — deep-rooted issues around competition, ethics, and privacy are all coming to a head at the same…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Rockset Announces Retool Integration, Enabling Faster Internal Tools with Real-Time Analytics

New release enables developers to build internal tools with powerful real-time analytics, in record time Rockset, the real-time indexing database company, released an integration with Retool, the low-code platform that allows developers to build internal tools in a matter of minutes. With this integration, developers can build performant internal tools for customer support, marketing operations, customer 360, fraud investigation, logistics monitoring, and streamlining operations, in record time. Every business today is…

Validity Announces Expansion of Relationship with Microsoft

Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV Connect Partner Program, which unlocks Microsoft technical, marketing, and sales enablement resources and allows Validity to offer its powerful suite of CRM data quality tools directly to Microsoft Dynamics 365 customers for the first time. “This new collaboration with Microsoft gives both…

Data For Good: Nurturing The New Relationship Between Consumers And Their Online Privacy

How serious are you about online privacy management? As digital citizens, we leave an ever-growing breadcrumb trail of personal data behind us every minute of every day. And through recent years – and recent scandals – this has increasingly troubled us. In 2013, 56% of internet users were concerned about the internet eroding their personal online privacy. By 2019, this online privacy crisis had climbed to 61%. Fast-forward to 2020, however, and the pattern has muddied. Some privacy concerns have actually declined in…

Riversand Partners with Valtech GmbH to Offer Cloud-native Data Management Solutions

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced its partnership with Valtech GmbH, a part of the global digital agency Valtech. The partnership will offer brands innovative data management solutions across different verticals like manufacturing, CPG, and retail. Marketing Technology News: Optimove and Dynamic Yield Announce Integration Valtech is a global digital agency focused on business transformation. From discovery to …

Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data

Intent IQ, a next-generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap into their first-party data. This unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns. Marketing Technology News: Cisco To Acquire IMImobile HUS Digital provides value to its clients by empowering them with their own first-party data. Its technology converts anonymous site visitors into paying…

Sourcepoint Appoints John Sedlak as Chief Revenue Officer

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the appointment of John Sedlak to Chief Revenue Officer (CRO). Sedlak joins Sourcepoint following the recent acquisition of Redbud, a strategic investment by the company to increase privacy and compliance capabilities for both marketers and publishers. With more than 15 years of experience in the marketing technology and data management industry, Sedlak will apply his extensive knowledge in sales, operations, revenue…

Riversand, Verdant, and ESHA Research Announce Global Partnership for Integrated Compliance and Product Data Management and Syndication

New food and beverage industry partnership delivers seamless integration of top nutrition labeling, business eCommerce, and product information management Riversand, ESHA Research, and Verdant announce an integrated product offering that provides robust product data management capabilities paired with best-in-class nutrition and labeling compliance automation tools. This partnership combines the expertise and experience of three market leaders: Riversand is a visionary cloud-native SaaS Master Data Management (MDM) and…

Informatica Announces New Governed Data Lake Management Solution for AWS Customers

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

AvePoint, The Largest Microsoft 365 Data Management Solutions Provider, Announces $2 Billion Merger

Transaction includes a fully committed PIPE of $140 mm anchored by top-tier investors AvePoint co-founder and current CEO Tianyi (TJ) Jiang to lead the combined company AvePoint, the largest data management solutions provider for the Microsoft cloud, announced that it has entered into a definitive business combination agreement with Apex Technology Acquisition Corporation, a publicly traded special purpose acquisition company. Upon closing the transaction, it is expected that the combined company will be named AvePoint…

Informatica Named as a Leader for Fifth Year in Gartner Magic Quadrant for Metadata Management Solutions

Company Positioned Highest for Ability to Execute and Completeness of Vision for Metadata Management Informatica, the enterprise cloud data management leader, announced that Gartner, Inc., a leading IT research and advisory firm, has positioned Informatica as a Leader for the fifth consecutive year in its 2020 Magic Quadrant for Metadata Management Solutions. In the report, Gartner positioned Informatica highest on the ability to execute axis and furthest on the completeness of vision axis. Marketing Technology News:…