Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within …
TechBytes with Adam Solomon, Chief Marketing Officer at Lotame
Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at …
Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments
Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology …
Data Integrity: A Marketer’s Opportunity Today
When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere …
SAS Showcases Regional Impact of Advanced Analytics and Artificial Intelligence at Flagship EventShowcases Regional Impact of Advanced Analytics and Artificial Intelligence at Flagship Event
SAS Analytics Roadshow 2019 Brings Together Industry Experts, Regional Business Leaders and IT Decision Makers to Spotlight Impact of AI …
TechBytes with Marc Sabatini, CEO at aqfer
What is aqfer? The aqfer marketplace is an environment where marketers, who are currently licensing the aqfer data-centric marketing architecture, …
CrowdTwist is Named a Leader in Loyalty Technology Platforms
Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement …
Cheetah Digital Named A Leader in Loyalty Technology Report
Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent …
SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users
BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer …
Informatica Launches AI-Driven Innovations Across Five Segments
Informatica’s Largest Release of AI-Powered Automation Capabilities Provides New User Collaboration and Cloud and Serverless Innovations Across Its Intelligent Data …
Straight Talk on How MarTech is Faring Amidst the Big Data Deluge
The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. …
Actian Avalanche Pioneers Next-Generation Cloud Data Warehouse
New Fully Managed, Third-Generation, Cloud Data Warehouse Delivers Industry-Leading Performance, Simplicity, Scalability and Savings Actian, the hybrid data management, analytics …
MarTech Interview with Wellford Dillard, CEO, Campaign Monitor
"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what …
Veritas Appoints Todd Forsythe as Chief Marketing Officer
Dell EMC and Pure Storage Veteran Strengthens Veritas’ Leadership Team Veritas Technologies, a worldwide leader in enterprise data protection and …
Bridging the Gap Between All CX Professionals
The New Look and Features in This Release Allow All CDP Stakeholders to Work Together Closely and Maximize Productivity Across …
Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options
Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount …
Lucky Brand Selects Amperity to Fuel Customer Data Strategy
Amperity Delivered Unified Profiles Across All of Lucky’s Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the …
Zeevo Group Assists Aircraft Lessors in Adopting Smarter Analytics to Gain Competitive Advantage
Business Intelligence, Data and Analytics Solutions Have the Power to Deliver Meaningful, Measurable, and Sustainable Operations Improvements Zeevo Group LLC, …
Personal Data Security and Protection Will Become Priority #1 for Organizations Around the World
Micro-Perimeters to Deliver Where Complex, Dangerously Vulnerable and Slow VPNs Have Failed The security and protection of personal data has …
Forrester Lists Salesforce as a Leader in Real-Time Interaction Management
Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The …