Subscription and Consumption Models Require More Insight and Transparency
Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today released a research report on evolving trends with customer relationships.
The report will help product and customer executives at software and device manufacturers better understand the relationship between monetization and customer relationships.
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“It is clear: software suppliers that place their customers front and center will be tomorrow’s winners. In today’s evolving software economy, vendors can’t hide behind a single perpetual transaction or interaction with a customer. With flexible subscription and usage-based models, supplier success depends on customer growth, which leads to renewal and advocacy,” said Nicole Segerer, vice president of global enablement at Flexera. “Even with evolving complexities, most suppliers realize that customer relationships; open and transparent communication; and continuous delivery of real, tangible value in products drive business success.”
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Growth in Models that Lead to Higher Customer Engagement: With subscription and usage-based models comes a demand for consistent, persistent level of customer engagement, supported through compliance and transparency. Suppliers are choosing models that require more engagement: 31% of respondents currently use subscriptions for more than half of their licensing and almost half (48%) plan to increase subscription licenses in the next 24 months; 25% currently use usage for more than half of their licensing and 43% expect to increase usage models in next 24 months.
Customers Want Transparency into Actual Usage: While some customers (20%) already have full transparency on their usage, an even larger group (48%) is asking for usage/utilization data.
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