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customer relationships

Intellias and HERE Celebrate Five Years of Partnership in 2020

Over the years, this engineering hub has delivered dozens of major software releases for customers in automotive, transportation, mobility, and other industries HERE Technologies, a global leader in location data and digital mapping services, and Intellias, a leading provider of software engineering services in Central and Eastern Europe, celebrate five years of successful partnership and announce plans for future cooperation. In 2015, Intellias began working with HERE to set up outsourced engineering capabilities in the…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

Instacart and C&S Wholesale Grocers Partner to Offer Ecommerce Solutions to Network of Independent Grocers

New Partnership Gives More Than 3,000 Independent Grocers Access to Same-Day Grocery Delivery Solutions to Better Serve and Support Their Communities Instacart, the North American leader in online grocery, and C&S Wholesale Grocers, Inc., the largest wholesale grocery supply company in the U.S., today announced the two companies have partnered to offer ecommerce and same-day delivery solutions to more than 3,000 C&S independent grocery retailers across the U.S. The new partnership shows both companies' continued…

Most Misunderstood Theory in 2020: The CMO Role

What words or definitions come to mind when you hear “CMO”? More simply, what is marketing? The answer to this question is not only complex but also requires multiple baseline questions. Much like the discipline it oversees, the role of a CMO is inherently multifaceted and ever-evolving; it thrives on being cross-functional. It paints a picture of an organization during a time when both human and digital communications are evolving faster than ever before. The role has become so multi-dimensional that it explains why a…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

PROLIFIQ CRUSH Added to Salesforce AppExchange COVID-19 Resources for Businesses as Work Remotely Resource

The central hub of solutions and resources helps customers respond to the needs of their employees, customers and community during COVID-19 PROLIFIQ announced PROLIFIQ CRUSH has been added as a Work Remotely resource to the COVID-19 Resources for Business page on AppExchange, a dedicated resource page designed to help customers navigate this challenging time. As strategies shift to a more virtual world, it can be difficult to collaborate and grow relationships with customers. Businesses have suddenly been challenged with…

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…

The ABCDs of Innovation – Leveraging Technology to Stay Connected

We are operating in a challenging new normal – a virtual living and working environment, requiring us to adapt quickly.  At the same time, we are also connected in our shared desire for stability, calm and guidance.  Companies are adjusting their business models with dexterity, focus, and precision. At Broadridge, for example, we are seeing tremendous client interest and demand for Virtual Shareholder Meetings (VSM), which allows shareholders to view meetings, listen to management presentations and discussions, ask…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Outsourcing 2.0? Automation Offers a Powerful Alternative

Outsourcing Proved Its Value on Straightforward, Readily Quantifiable Processes, but Has Underperformed on Complex Tasks Like Renewals. An article in The Economist (The good, the dumb and the desperate, 28 June 2018) argues that Britain’s outsourcing model, copied around the world, is in trouble: that “High-profile fiascos and dwindling cost-savings are making many questions whether the idea has run out of steam.” The main focus of the article was on government outsourcing to private enterprise, but much of what it said…

Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain. What does it mean to be a “rules-based” platform? In basic terms, the goal is to adopt high standards…

New Business Models Require a New View on Customer Relationships, Flexera Software Study Finds

Subscription and Consumption Models Require More Insight and Transparency Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today released a research report on evolving trends with customer relationships. The report will help product and customer executives at software and device manufacturers better understand the relationship between monetization and customer relationships. Marketing Technology News: Marketo Engage Users Can Now Automate Sales…

AV Integration Expert, IVCi, Explains How Video Conferencing Can Help Financial Institutions Manage Global Accounts

AV integration expert, IVCi, explains how video conferencing can help financial institutions manage global accounts. The retail banking sector is one of the most recent industries to benefit from video conferencing. It is an efficient way for financial institutions to grow and meet customer demands. With more and more people choosing to handle their banking needs online, banks need to find alternative ways to interact with customers and manage global accounts. Video conferencing is helping financial institutions to extend…

DecisionLink Delivers World’s First Customer Value Management Platform – ValueCloud – to take Customer Relationships to the Next…

The ValueCloud garners new industry category – Customer Value Management DecisionLink announced that the DecisionLink ValueCloud has been named and certified by Vendor Neutral in a brand new category: customer value management. Customer value management (CVM) uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic…

3 Ways B2B E-Commerce Marketing is Winning over B2C

Despite its best efforts and well-paid sales staff, the B2B e-commerce marketing and purchasing experience has always underwhelmed compared to B2C. A 2016 survey by eConsultancy found that only 15% of B2B executives felt they provided buyer experiences that were as strong as the top B2C experiences. According to our own data, however, B2B companies now believe that they have made significant headway in the past two years, reporting better experiences across six key areas: relationships and support, payment terms, product…

Insightly Extends Its Industry Leading CRM with New Territory Visualization, Analytics, and Pricing and Quoting

Next Generation Data Visualization Allows Businesses to Easily Represent Sales Territories on More Than 30 Regional and International Maps Using a Range of User-Defined Criteria Insightly, the CRM for building lasting customer relationships, announced the latest version of its product. The new version features innovations in territory visualization, pricing and quoting, and analytics. “One of Insightly’s core values is that we build product that makes the complex, simple,” said Anthony Smith, founder and CEO,