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customer relationships

Alida Takes on CXM Industry with Release of New and Enhanced Products

Fall 2020 product release elevates the Alida platform as the complete solution for improving customer experience Alida (formerly Vision Critical), delivered its Fall 2020 product release, launching two new Alida products, enhancing existing core products and introducing the new Technology Industry solution. All these products are aimed at helping organizations uncover customer truths that can be put into action to improve the customer experience. New products in Today’s Fall ‘20 launch include the release of Alida CXM…

3radical and CVM People Announce Partnership

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data. CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and…

SurveyMonkey Launches GetFeedback Platform

SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, launched its new customer experience (CX) solution, the GetFeedback platform. Announced at SurveyMonkey’s inaugural customer experience event, the CX Impact Summit, the multi-channel offering is an easy-to-deploy, cost-efficient CX solution that helps organizations set up their CX program within days—not months—to quickly understand and act on customer insights. This agile approach to customer experience allows…

maaiiconnect Enhances Data Security and Protection Capabilities to Empower Organisations with Secure and Compliant Customer Relationships

Leading customer engagement and team collaboration platform, maaiiconnect, empowers organizations to build secure and compliant customer relationships with new security features. Two-factor Authentication, Advanced Password Policies, Access Controls, Data Retention, and more have strengthened maaiiconnect's state-of-the-art security capabilities. Security is top of mind for most organizations and consumers, and increasing in importance considerably. In the first half of 2020, the number of data breaches and security…

How Digital Channels Can Help Brands Stock up on Customer Loyalty and Prepare for a Rebound

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…

Nextiva Bets Big On Channel With NeXus Partner Program Launch And Expanded Channel Leadership

Nextiva makes a statement with its most significant channel investment to date Nextiva, a leading cloud communication and collaboration company, announced its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans. These investments reflect Nextiva’s excellent experience in the channel, and a doubling-down on their commitment…

SurveyMonkey Launches Tech Partner Program

Over 100 companies including Salesforce, Microsoft, Zendesk, HubSpot, MailChimp, Constant Contact, Gainsight, and Freshworks integrate with SurveyMonkey to help customers turn critical feedback into action SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, +announced the launch of the SurveyMonkey Technology Ecosystem Program (STEP), an expanded partner platform that addresses enterprises’ growing and evolving needs to generate stakeholder feedback and channel…

Intellias and HERE Celebrate Five Years of Partnership in 2020

Over the years, this engineering hub has delivered dozens of major software releases for customers in automotive, transportation, mobility, and other industries HERE Technologies, a global leader in location data and digital mapping services, and Intellias, a leading provider of software engineering services in Central and Eastern Europe, celebrate five years of successful partnership and announce plans for future cooperation. In 2015, Intellias began working with HERE to set up outsourced engineering capabilities in the…

MetaCX Launches B2B Customer Lifecycle Platform to Transform Supplier/Buyer Relationships for a Performance Economy

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…

Instacart and C&S Wholesale Grocers Partner to Offer Ecommerce Solutions to Network of Independent Grocers

New Partnership Gives More Than 3,000 Independent Grocers Access to Same-Day Grocery Delivery Solutions to Better Serve and Support Their Communities Instacart, the North American leader in online grocery, and C&S Wholesale Grocers, Inc., the largest wholesale grocery supply company in the U.S., today announced the two companies have partnered to offer ecommerce and same-day delivery solutions to more than 3,000 C&S independent grocery retailers across the U.S. The new partnership shows both companies' continued…

Most Misunderstood Theory in 2020: The CMO Role

What words or definitions come to mind when you hear “CMO”? More simply, what is marketing? The answer to this question is not only complex but also requires multiple baseline questions. Much like the discipline it oversees, the role of a CMO is inherently multifaceted and ever-evolving; it thrives on being cross-functional. It paints a picture of an organization during a time when both human and digital communications are evolving faster than ever before. The role has become so multi-dimensional that it explains why a…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

PROLIFIQ CRUSH Added to Salesforce AppExchange COVID-19 Resources for Businesses as Work Remotely Resource

The central hub of solutions and resources helps customers respond to the needs of their employees, customers and community during COVID-19 PROLIFIQ announced PROLIFIQ CRUSH has been added as a Work Remotely resource to the COVID-19 Resources for Business page on AppExchange, a dedicated resource page designed to help customers navigate this challenging time. As strategies shift to a more virtual world, it can be difficult to collaborate and grow relationships with customers. Businesses have suddenly been challenged with…

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…

The ABCDs of Innovation – Leveraging Technology to Stay Connected

We are operating in a challenging new normal – a virtual living and working environment, requiring us to adapt quickly.  At the same time, we are also connected in our shared desire for stability, calm and guidance.  Companies are adjusting their business models with dexterity, focus, and precision. At Broadridge, for example, we are seeing tremendous client interest and demand for Virtual Shareholder Meetings (VSM), which allows shareholders to view meetings, listen to management presentations and discussions, ask…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Outsourcing 2.0? Automation Offers a Powerful Alternative

Outsourcing Proved Its Value on Straightforward, Readily Quantifiable Processes, but Has Underperformed on Complex Tasks Like Renewals. An article in The Economist (The good, the dumb and the desperate, 28 June 2018) argues that Britain’s outsourcing model, copied around the world, is in trouble: that “High-profile fiascos and dwindling cost-savings are making many questions whether the idea has run out of steam.” The main focus of the article was on government outsourcing to private enterprise, but much of what it said…

Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain. What does it mean to be a “rules-based” platform? In basic terms, the goal is to adopt high standards…