customer relationships

Interviews with tech CMOs and Marketers at large brands reveals a shift in marketing focus Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO outlook report unlocks deep insights and thinking from marketing leaders, to understand how they helped to not only navigate unprecedented challenges but unlock business value and opportunity from it too. Marketing…

Swydo, a global leader for digital marketing dashboards, reports and visualizations announced the buyback of the company from DialogTech, based in Chicago, Illinois, US. A unique opportunity arose for Swydo co-founder and managing director Jeroen Maljers to reacquire the business sold three years earlier. The vision behind the acquisition is to further grow the company while maintaining continuity in terms of product offering, customer relationships and company culture. Jeroen will be joined by new co-owner…

Uberflip, the industry's first content experience platform (CEP), applauds the success its customers have accomplished by focusing on content experience as a competitive differentiator. Uberflip works to empower marketers with a platform designed to promote content consumption in order to accelerate buyer journeys, transform customer relationships, and boost results. Continuing momentum as the leader in the CEP category, the company has cornered the market, and its own customers are enjoying the transformative outcomes…

GoodData, the leader in Data as a Service analytics infrastructure, announced that seasoned technology executive Chris Lobdell has joined the company as Chief Revenue Officer. With 22 years of sales and technical leadership experience at some of the software industry’s most innovative companies — including his most recent role as Vice President of Sales for Saleforce’s Data & Identity Solutions — Lobdell’s new role is focused on scaling GoodData’s sales and client success organizations, building deeper customer…

Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced it has appointed Jennifer Leire as the company’s Vice President of Customer Strategy & Success. In this role, she will be responsible for elevating and globally scaling Vibes’ high-impact customer success team, while delivering on its ultimate mission of value realization and customer delight. Leire will lead Vibes’ customer strategy, consulting & insights, mobile engagement services, and customer care teams to…

Sage , the market leader in cloud business management solutions, announced CRN, a brand of The Channel Company, has awarded both the Sage North America and Sage Intacct Partner Programs a 5-star rating in its 2021 Partner Program Guide. This annual guide is the definitive listing of the most distinguished partner programs from leading technology companies that provide products and services through the IT Channel. The 5-Star rating is exclusively awarded to companies that offer solution providers the best of…

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced a partnership with Richemont Maison Piaget, a luxury watch and jewelry company, to manage the Maison’s performance activity for advertising on Facebook, Instagram, Snapchat, and Pinterest in 15 international markets. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users “In the luxury space, social media advertising is crucial for sparking awareness…

Helpmonks, the company behind the same-named, highly successful shared inbox solution, is excited to announce the release of their new Live-Chat and Email Marketing platform. With the Live-Chat and Email Marketing Tools, its customers can respond faster to customer requests and have a solution at hand to generate more sales leads. This makes Helpmonks the only shared email solution with a coupled email campaign software "While Helpmonks started with a shared inbox, it quickly became a collaboration solution that included…

360 View, a trusted provider of customer relationship management software designed specifically for banks and credits unions, announced that First Financial Bank will be implementing its CRM growth platform in efforts to bring customer interactions to a new level. Marketing Technology News: 1WorldSync Acquires Snap36 First Financial selected 360 View for its base CRM in collaboration with its Marketing Automation module and customer-specific messaging feature, SmartPops, to support the bank’s long-standing commitment…

Automatically identify and analyze insights from customers asking questions on Quora, the leading Q&A platform with more than 300 million monthly active users Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced an integration with Quora and Sprinklr’s Modern Research product that helps brands proactively reduce brand risk, build brand awareness and enhance customer engagement. Sprinklr is now the first and only enterprise software platform to offer brands full access to 11…

Hootsuite puts its people at the heart of its next phase of growth Hootsuite is very excited to announce the promotion of Tara Ataya, previously VP, People, to Chief People and Diversity Officer. In her new role, she will elevate Hootsuite's focus on the employee experience—as the company grows and scales its business, and navigates a new distributed global workforce. Tara will orchestrate Hootsuite's diversity strategies to rapidly implement them company-wide and will represent employee voices in the C-Suite. “Tara’s…

Fall 2020 product release elevates the Alida platform as the complete solution for improving customer experience Alida (formerly Vision Critical), delivered its Fall 2020 product release, launching two new Alida products, enhancing existing core products and introducing the new Technology Industry solution. All these products are aimed at helping organizations uncover customer truths that can be put into action to improve the customer experience. New products in Today’s Fall ‘20 launch include the release of Alida CXM…

3radical, the leader in audience engagement and earned data solutions, announces a new partnership with CVM People, a provider of integrated strategy, platform delivery, and resourcing services across marketing, CX, and data. CVM People is partnering with 3radical to provide strategic gamification solutions, focusing on the earning of customer data, to their clients. These sophisticated customer interaction strategies will drive growth and loyalty by enriching the quality of engagement across sales, customer service, and…

SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, launched its new customer experience (CX) solution, the GetFeedback platform. Announced at SurveyMonkey’s inaugural customer experience event, the CX Impact Summit, the multi-channel offering is an easy-to-deploy, cost-efficient CX solution that helps organizations set up their CX program within days—not months—to quickly understand and act on customer insights. This agile approach to customer experience allows…

Leading customer engagement and team collaboration platform, maaiiconnect, empowers organizations to build secure and compliant customer relationships with new security features. Two-factor Authentication, Advanced Password Policies, Access Controls, Data Retention, and more have strengthened maaiiconnect's state-of-the-art security capabilities. Security is top of mind for most organizations and consumers, and increasing in importance considerably. In the first half of 2020, the number of data breaches and security…

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…

Nextiva makes a statement with its most significant channel investment to date Nextiva, a leading cloud communication and collaboration company, announced its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans. These investments reflect Nextiva’s excellent experience in the channel, and a doubling-down on their commitment…

Over 100 companies including Salesforce, Microsoft, Zendesk, HubSpot, MailChimp, Constant Contact, Gainsight, and Freshworks integrate with SurveyMonkey to help customers turn critical feedback into action SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, +announced the launch of the SurveyMonkey Technology Ecosystem Program (STEP), an expanded partner platform that addresses enterprises’ growing and evolving needs to generate stakeholder feedback and channel…

Over the years, this engineering hub has delivered dozens of major software releases for customers in automotive, transportation, mobility, and other industries HERE Technologies, a global leader in location data and digital mapping services, and Intellias, a leading provider of software engineering services in Central and Eastern Europe, celebrate five years of successful partnership and announce plans for future cooperation. In 2015, Intellias began working with HERE to set up outsourced engineering capabilities in the…

At a Time When Buyers Demand Proof of Value, MetaCX Delivers Transparent, Outcomes-Based Collaboration at Every Stage of the Revenue Cycle MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative B2B customer lifecycle solution that ensures transparent, value-based alignment between suppliers and buyers. After two years of research and development, and more than half a billion customer events processed with 18 early…