PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform
Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to Fuel Publisher & Advertiser Growth
PowerInbox, the digital monetization partner trusted by 650+ publishers, announced it has expanded its technology and business development teams, welcoming three new email and adtech experts to support growing demand for its services.
The strategic new hires come on the heels of substantial growth as the company racked up $30 million in revenue, three fast-growth business awards and added 100 new publishers to its roster last year, including the Seattle Times, Digiday and Crain Communications. The growth comes as email, push notification and other one-to-one engagement channels prove to be a winning strategy for both publishers and advertisers looking to offset losses from declining trust in social media. Last year alone, PowerInbox delivered 10 billion pieces of live content to 150 million unique monthly users through 15 billion monthly emails.
“We’re extremely excited about our momentum right now, and the fact that we’re consistently profitable is a testament to the success of our product and the outstanding, dedicated team we’ve worked so hard to build,” said PowerInbox CEO Jeff Kupietzky. “We are committed to investing in the talent and technology our publisher and advertiser customers need to grow their businesses.”
To that end, PowerInbox has enlisted the skills of three industry veterans:
- Ira Silberstein has joined the team as General Manager, Email. A former Taboola executive he spent six years leading publisher sales and global expansion. Additionally, Silberstein has 10 years of experience in Internet product and business development for The New York Times website. At PowerInbox, Silberstein will lead the company’s core email business to grow new publisher relationships and provide strategic vision for product development.
- Aron Schatz is the new Director of Programmatic Solutions. An Interactive Advertising Bureau (IAB) award winner, Schatz has been an Internet and digital advertising pioneer and thought leader for nearly 10 years, specializing in standards compliance and implementation, programmatic pipeline scaling, OpenRTB and API integration and more. An adtech entrepreneur, Schatz launched ASE Adnet, a CPC/CPA ad network and has spent 17 years as editor-in-chief of ASE Labs, a daily digital publication covering new tech product innovations. At PowerInbox, Schatz will lead programmatic and ad server product management to drive higher throughput and business growth.
- Bill McCann has been named Director of Revenue Optimization. A seasoned software engineer, Big Data and analytics expert, McCann has co-founded two tech-based startups, including a prescription analytics firm bringing Big Data insight to the US health care system. Previously, he spent eight years as a VP-level technologist and product architect at The TriZetto Group, where he led development of the company’s Medicare-focused health care optimization platform. In his new role at PowerInbox, McCann will lead development of the company’s ad recommendation engine and expand the use of artificial intelligence to increase advertising and business performance.
PowerInbox’s automated platform matches advertisers with publishers to deliver real-time relevant sponsored content that’s personalized at the moment of open to visitors on email, browser push and websites. The only digital monetization platform that offers direct integration with Google Ad Manager (formerly DFP) and other mainstream online ad networks, PowerInbox lets publishers run cross-channel advertising programs that are easy to manage, all within a single dashboard while giving advertisers the ability to reach new high-value audiences through multiple opt-in channels.
Recommended Read: MarTech Interview with Jeff Nolan, CMO, Kahuna