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PowerInbox

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"AI and Machine Learning technologies are critical for being able to deliver this kind of cross-channel recognition and personalization at scale." Tell us about the technologies that brought seismic shifts in email monetization campaigns? The three biggest ones are: - The use of improved rendering technology to deliver better artwork appearance. This enabled the success of native campaigns by allowing the ads to blend seamlessly with content, and it just provides a better overall user experience. - Direct…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

New Study Confirms Consumer Trust in Email Drives Readership & Engagement

Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus At a time when fake news is on everyone’s mind, new data shows that consumers have come to trust email newsletters as reliable sources of information, and their trust in the publisher sending those emails extends to brands that advertise within them. The insight proves that not only is email alive and well, but it’s also a valuable engagement channel for both publishers and advertisers.…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

Email-Based Advertising an Effective Tactic for Reaching Every Generation

Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by PowerInbox, “How Adults Consume and Filter Information Online,” email…

PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform

Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to Fuel Publisher & Advertiser Growth PowerInbox, the digital monetization partner trusted by 650+ publishers, announced it has expanded its technology and business development teams, welcoming three new email and adtech experts to support growing demand for its services. The strategic new hires come on the heels of substantial growth as the company racked up $30 million in revenue, three fast-growth…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

PowerInbox Ranked Number 14 on Deloitte’s 2018 Technology Fast 500 and Number Four on Crain’s New York Fast 50

PowerInbox Attributes 7,534 Percent Revenue Growth to its Lean Business Model, Superior Customer Service and Innovative Technology Advancements in the AdTech and MarTech Industry PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, announced it ranked No. 14 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America, and No. 3 in the Tri State of New York. This recognition comes on the heels of several other recent…

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated customer success to stay on top of their competition. One of the key trends in martech is the rise of mergers and acquisitions, especially among the unicorns and start-ups that provide platforms for marketing automation, email capabilities, social media analytics and data management and…

Interview with Jeff Kupietzky, CEO, PowerInbox

"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a tremendous opportunity for email as an overlooked channel ripe for innovation. So many have all but written email’s obituary, but we’re actually finding that it fills a significant and valuable role in the marketing toolkit. As CEO, I oversee everything from product development and market…

PowerInbox Leverages Email Expertise to Help Publishers Capitalize on Multichannel Digital Monetization Opportunity

PowerInbox DynamicMail Business Unit Acquired by Optimove; Proceeds Will Fuel Investment in Product Innovation on the Heels of Profitability and a $30 Million Run Rate PowerInbox, the trusted audience engagement partner for publishers and marketers, announced that it will launch new content monetization technologies aimed at helping publishers drive new revenue through multichannel digital monetization. The strategic shift comes on the heels of three straight years of over 100 percent year-over-year company growth, driven…