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How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

Twobird Unveils an All-Purpose Inbox for Essential Everyday Tasks

Team behind best-selling app Notability brings live and collaborative notes into a new, powerful, productivity platform Email is reimagined with the launch of Twobird, a consolidated inbox that brings together notes, reminders, collaboration, and email. Twobird comes from the Ginger Labs team responsible for the top-selling note-taking app Notability, trusted by millions of students, families and individuals worldwide. Twobird was built with the same philosophy as Notability—powerful-yet-simple. It is a new, intuitive,…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

TimeTrade Sync Solves the Data Synchronization Problem Across Platforms

Automatically Update CRM, Email, and Calendar Data with Ease TimeTrade, the leader in Intelligent Appointment Scheduling is simplifying the way sales organizations and other customer facing teams manage customer data. TimeTrade Sync eliminates sales and support team admin work, increases data accuracy, and reduces IT costs through ultra-reliable synchronization across platforms. Now, it's possible to sync data trapped in emails, attachments, contacts, and events across commonly used CRM, email, and calendaring systems to…

Liveclicker Introduces Geo-Prediction for Email

New Feature Dramatically Increases Personalization Reach and Performance for Brand Clients Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content. Geo-prediction improves the accuracy of limited-time offers, weather based messaging, and other time-sensitive content. Hot Topic, the…

How to Engage and Connect With Your Online Audience in 2020

How to engage your clients, build communication with them, and make sure you have a loyal audience? That’s a question many marketers from all over the world ask themselves every day. And although each case is different, there are several factors that work for everyone. So, let’s see what you can do to better engage and connect with your online audience. Develop an Emotional Connection You’re interacting with your audience through all the channels you have: creating new relationships, nurturing existing ones, and responding…

The Keys to Creating a Successful Private Business Podcast

Considering how popular podcasts have become, particularly among millennials, it makes sense that an increasing number of businesses are creating their own podcasts in order to more effectively communicate with and engage employees. Podcasts are an ideal way to provide much of the information that is usually provided via email or face-to-face meetings. However, simply producing and sending out recordings to workers hardly guarantees a successful podcast. Here are a number of things necessary for an impactful private…

Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016. 1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016. Of those businesses who have opted for this incredible technology, only 5% are taking advantage of all the features available to them,…

Things Marketing Leads Need to Know about Benchmarking Discounts Effectively

For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across both owned and paid media channels including print, broadcast, and digital. However, email has historically been a popular vehicle for delivering offers to consumers relatively quickly and cheaply. The low cost of email has tempted marketers to get lazy with their offer optimization strategies and resort to “batch and blast” tactics as the ROI tends to…

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers a clear “opportunity gap” between how consumers use messaging today, versus how they would like to use it. For example, 62% of consumers would like to confirm…

Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on the Marketing conference circuit this year, you’ve heard the word “Personalization” more times than you care to count. It seems that everyone in the industry is fired up about the potential of reaching consumers with messages customized to their needs and interests. However, outside the hallowed halls of Advertising Week, consumers seem a little less sanguine about marketers…

ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an…

Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced Predictive Content, a new machine learning feature that predicts the most engaging message for each individual being emailed based on only a handful of user inputs. The product is now available in beta for ActiveCampaign’s Professional and Enterprise customers. This is ActiveCampaign’s second Predictive product powered by its machine learning…

Mimecast Hires New Talent to Help Drive Next Phase of Growth

Heather Bentley to Join as Senior Vice President of Customer Success; Susan Vaillancourt Joins as New Vice President of Brand Strategy; and Alpna J. Doshi Named to Board of Directors effective December 1, 2019 Mimecast Limited, a leading email and data security company, announced three new executive appointments to help drive the company’s next phase of growth. Heather Bentley, formerly of Symantec, will join Mimecast as the new Senior Vice President of Customer Success; Susan Vaillancourt, previously with Optiv, joins as…

CheckedUp Commits to Best-in-Class Media Measurement, Transparency

Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA CheckedUp – the only physician-founded technology platform designed for specialty point of care actively engaging patients, caregivers, and physicians in the waiting room and exam room – announced multiple developments highlighting its commitment to implementing best-in-class media measurement practices and fostering transparency in its measurement and reporting processes. As…

Meetings and Emails May Be Costing Your Organization Millions of Dollars

Save Your Company's Money and Your Employees' Time Double Gemini, an employee productivity consulting and training company that works with Fortune 500 companies to improve workplace efficiency, has launched a FREE service for companies to assess how much time and resource dollars are being spent on activities such as emails and meetings. The service includes the delivery of recommendations and steps on how to be more efficient and save money. The service involves a 10-minute online, anonymous…

Vanity Phone Numbers Are Essential for Business Growth

Take a moment to think about all the social media, messaging and other communications apps and platforms you use for your Marketing and Sales campaigns. You probably need at least two hands to count them all, and each one likely has unique usernames. For example, your company’s Twitter handle is different than your handles or IDs on Facebook, Instagram, etc. But there’s at least one identifier that likely hasn’t changed in years: your phone number. That’s why creating a vanity number is essential to any company’s Marketing…

eDataSource Launches First-Ever Email Journey Mapping Technology

AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., the industry leader in email deliverability and performance optimization, announced the release of a groundbreaking new tool now available to clients who use the company's Competitive Tracker solution: Journey Mapping. An industry first, Journey Mapping provides unprecedented insight into how users respond to sequenced email campaigns, enabling marketers to drill down on…

Releases Office 365 Templates and Email Add-in

Pipeliner CRM announced the next components of its expanded support for Microsoft Office 365 with the release of Word and Excel Templates and an Email Add-in. This is part of Pipeliner's dedication to supporting the best of breed products, delivering seamless integration, and increasing the efficiency of users. Marketing Technology News: Artesian Solutions Announces New Features to Tackle Flawed SIC Code System The Office 365 Templates for Word & Excel Add-in allows users to:…