How to engage your clients, build communication with them, and make sure you have a loyal audience? That’s a question …
The Keys to Creating a Successful Private Business Podcast
Considering how popular podcasts have become, particularly among millennials, it makes sense that an increasing number of businesses are creating …
Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers
Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both …
Things Marketing Leads Need to Know about Benchmarking Discounts Effectively
For most consumer-facing businesses, the most promotionally-challenged Marketing channel is Email. As our benchmark report illustrates, marketers promote discounts across …
New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages …
Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?
Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve …
ActiveCampaign Introduces Predictive Content, A Machine Learning Feature That Predicts The Most Engaging Email For Each Individual in an Audience
Predictive Content released in beta for all Professional and Enterprise ActiveCampaign Customers ActiveCampaign, the leader in Customer Experience Automation, announced …
Mimecast Hires New Talent to Help Drive Next Phase of Growth
Heather Bentley to Join as Senior Vice President of Customer Success; Susan Vaillancourt Joins as New Vice President of Brand …
CheckedUp Commits to Best-in-Class Media Measurement, Transparency
Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA …
Meetings and Emails May Be Costing Your Organization Millions of Dollars
Save Your Company’s Money and Your Employees’ Time Double Gemini, an employee productivity consulting and training company that works with …
Vanity Phone Numbers Are Essential for Business Growth
Take a moment to think about all the social media, messaging and other communications apps and platforms you use for …
eDataSource Launches First-Ever Email Journey Mapping Technology
AI-Powered Product Provides Unprecedented Insight into How Companies and Their Competitors Reach Consumers on the Path to Conversion eDataSource, Inc., …
Releases Office 365 Templates and Email Add-in
Pipeliner CRM announced the next components of its expanded support for Microsoft Office 365 with the release of Word and …
Egress Launches Industry’s First Insider Breach Calculator for Email, to Help Business Quantify Risk
Online tool calculates the likelihood of suffering an email-based insider data breach as employees share information Egress, the leading provider …
New AWeber Smart Designer Automates the Creation of Customized Email Templates in Seconds
The intelligent design assistant allows entrepreneurs and small business owners to automatically create amazing-looking, branded emails with the push of …
PostcardMania Rapidly Expands Software Development Team to Launch Highly Anticipated Direct Mail API for 238 CRMs
PostcardMania, a $59 million Inc. 500 marketing firm, recently increased their in-house software development team to accommodate the growing demand …
Tinuiti Names Ryan McGuire VP of CRM and Email
Agency Bracing for Continued Growth After Multiple Acquisitions and a Recent Rebrand Tinuiti, North America’s largest independent performance and data-driven …
Why Email Is the New Secret Weapon for CMOs
Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are …
New 250ok Validation Software Finds Fewer False-Positive and False-Negative Email Address Verification Results
New list validation feature leverages a proprietary multi-step system and brings marketers more accurate insights to optimize their email campaigns …
Artificial Intelligence’s Role in Protecting the Inbox
It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of …