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digital monetization

Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand…

New Data Proves the Power of e-Newsletter Advertising for Engaging Target Audiences PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April Fool's Day webinar demonstrating the power of email newsletter advertising to drive audience engagement. The webinar, "No Foolin' - How Motley Fool Successfully Uses Email to Meet Their Marketing Goals" is set for 1 p.m. ET on Wednesday, April 1. Registration is now open for…

MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"AI and Machine Learning technologies are critical for being able to deliver this kind of cross-channel recognition and personalization at scale." Tell us about the technologies that brought seismic shifts in email monetization campaigns? The three biggest ones are: - The use of improved rendering technology to deliver better artwork appearance. This enabled the success of native campaigns by allowing the ads to blend seamlessly with content, and it just provides a better overall user experience. - Direct…

Email-Based Advertising an Effective Tactic for Reaching Every Generation

Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age New research into consumer attitudes toward digital advertising finds that advertising placed in email newsletters is an effective way to engage audiences of every age, allowing advertisers to reach targeted demographics through a proven, trusted channel. According to the study commissioned by PowerInbox, “How Adults Consume and Filter Information Online,” email…

PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform

Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to Fuel Publisher & Advertiser Growth PowerInbox, the digital monetization partner trusted by 650+ publishers, announced it has expanded its technology and business development teams, welcoming three new email and adtech experts to support growing demand for its services. The strategic new hires come on the heels of substantial growth as the company racked up $30 million in revenue, three fast-growth…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…