Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove

Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully integrated approach to digital strategy, combining e-commerce, marketing, customer experience, technology, analytics and insights to deliver value to global brands and retailers.

This deal combines Astound Commerce’s trusted brand, digital commerce leadership, technical go-to-market capabilities and global client and technology partnerships with Groove’s talent, digital marketing and social publishing expertise, and Salesforce Marketing Cloud capabilities. The result is a best-of-breed global digital connected commerce agency built to meet the needs of global brands and retailers as technology and consumer expectations evolve.

“The power of uniting Astound Commerce and the experts from Groove goes well beyond technology and marketing execution. Our like-minded companies share a passion for solving complex technical and business problems, engaging and connecting brands with customers and a vision to deliver better solutions faster. We look forward to scaling our solutions together in the coming years to better serve our valued customers,” Igor Gorin, CEO, Astound Commerce said.

Over the last 17 years, Astound Commerce has built a powerful digital commerce agency based on relentless pursuit of concrete results for global brands who are leading the digital revolution. The Groove team will round out Astound Commerce’s suite of services with deeply integrated digital marketing capabilities. Groove’s social marketing technology uses behavioral science to create unique digital experiences that build emotional connections between brands and consumers. Astound Commerce clients will be able to leverage these technology solutions to increase customer acquisition and drive engagement long term.

“We’re excited to join the Astound Commerce team. This move is a direct response to the changing landscape and its effect on the buyer-brand relationship. By connecting authentic brand relationships to leading-edge technology, our combined solutions will ultimately help our clients win in the age of the connected consumer,” Sean Dunn, Managing Director and Founder, Groove said.