Confirmit Appoints Andrew Farries as Director of CX Consulting

Confirmit Appoints Andrew Farries as Director of CX Consulting

Highly Experienced Customer Experienced Practitioner Joins Sydney Team

Confirmit has announced the appointment of highly experienced Andrew Farries as Director, Customer Experience Consulting in Australia.

Based in Sydney, Andrew brings with him extensive knowledge in customer experience, customer transformation, customer strategy, human-centred design and marketing strategy.

Andrew joins Confirmit, the leading global solutions provider for Customer ExperienceVoice of the Employee and Market Research from the NAB where he was Head of Customer Strategy.

Andrew has also held positions at MLC Australia, Optus, AMP and the Commonwealth Bank.

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Since launching its direct sales presence in Australia in 2015, Confirmit has substantially grown its customer base, driving the growth of customer experience in the region.

Andrew said he was excited to be joining Confirmit at a time Australian companies were truly embracing CX solutions and strategies.

“I am delighted to be joining such a talented team that is genuinely passionate about providing better business outcomes,” Andrew said.

“Confirmit’s widely respected solutions have been at the forefront for what I believe is a very exciting time for CX in Australia.

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“CX is no longer being treated as just isolated projects in separate departments, but as a complete culture that is energizing and engaging everyone in the customer-centric organizations that are embracing it.”

Chris Brown, VP Global CX Consulting at Confirmit added “We’re delighted to welcome Andrew on board as part of our expanding team of CX consultants.

“As a consulting group, our focus is on empowering clients to turn their CX visions into a reality and Andrew’s experience and expertise will be key to delivering that reality to our clients in Australia and New Zealand.”

Andrew said he was looking forward to meeting new and existing clients at Confirmit’s upcoming summit – The Journey to Insight Rock Stardom – in Sydney on September 25.

“As well as the fantastic presentations, it will be a great opportunity to catch up with clients, see where they are up to on their customer journeys and get an understanding of how I can help them deliver even more for their customers,” Andrew said.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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