Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer Growth in the Telecom Industry
Comlinkdata, the North American leader in telecom market performance analytics, announced it has acquired Tutela, a mobile crowdsourced customer experience data company. The move brings together complementary data on consumer experience, network performance and subscriber behavior. By linking these historically separate datasets, the merged company will help the telecom industry understand and execute on opportunities to better meet the needs and wants of consumers.
The mobile services landscape is being disrupted by new 5G networks, operator mergers, the growing number of MVNOs, and the entry of wireline ISPs into an already competitive space. In this environment, data-driven strategic investment is more important than ever for competitive differentiation and market success. With their respective industry-leading market and network quality of experience datasets, the Comlinkdata and Tutela teams will be uniquely capable of helping network operators and equipment manufacturers address these challenges worldwide.
Marketing Technology News: LiveU and Griiip Unveil Unique Motorsports Live Viewing and Data-Driven Media Solution Platform
The combined company will continue to offer both Tutela and Comlinkdata services while looking for ways to add value and create new services through the integration of the two datasets. The Tutela founders, leadership team and staff will remain with the company. With even more scale and resources, the Tutela team will accelerate its efforts to grow its dataset, build new services and help clients generate and apply new insights to optimize their businesses.
The new company is owned by Alpine Investors, a private equity firm based in San Francisco.
Charles Rutstein, CEO, Comlinkdata commented: “We are very excited to welcome Tutela to the Comlinkdata family. The wealth of data collected from Tutela’s global panel of over 300 million smartphone users has led to its selection by global telecom leaders like Nokia and Telefonica as the standard for network experience measurement. As one team now with Tutela, we have unmatched data, platforms and expertise to tackle the most difficult questions that drive success for telecom operators.”
Marketing Technology News: Zixi Showcases Global Leading IP Broadcast Solutions At IBC2019
Hunter Macdonald, CEO, Tutela added: “Comlinkdata offer unparalleled market data and strategic analysis to telecommunications leaders to help them acquire and retain more customers, which perfectly complements our own offering and mission to help improve the world’s internet. Under this new combination, we look forward to continuing to provide our existing customers with industry-leading Quality of Experience insights, while also expanding our offering through new collaborations with Comlinkdata.”
Will Adams, Partner at Alpine Investors concluded: “Alpine is committed to building enduring companies by working with, learning from, and developing exceptional people. By bringing together Tutela and Comlinkdata, we are doing just that – uniting two leading teams with complementary offerings to deliver new and innovative solutions for the telecom industry across the globe.”
Marketing Technology News: OPKO Health Switches to Multichannel Veeva CRM to Drive More Effective Customer Engagement