The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well.
Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such capabilities like AR, chatbots, and so on. If you want your business to remain competitive and robust, you should keep up with all the existing trends. Read this article to see all mCommerce trends for 2019 and how to make your app engaging.
7 mobile commerce trends to focus on
If these trends are integrated into your app, it will increase your chances to stay ahead of competitors.
Many eCommerce companies integrate chatbots into their services. The matter is that the majority of users want to chat with their favorite brands using messengers. Chatbots help implement this feature that functions round the clock and doesn’t require additional support team.
Apart from this, chatbots learn information about customers with machine learning, and they can predict what will be the next question, and what product they like more. Also, to know your customers better, it is necessary to build CRM for eCommerce. All data about your customers will be stored in one software.
2. Augmented Reality
Although this technology is rather new, it is already prevalent among users. Statistics speak for itself – about 42% of mobile users claim that they will buy the product if they use integrated AR to observe product capabilities. Besides that, 60% of customers have more trust in mCommerce apps that use AR.
This trend is obviously cannot be ignored. It helps shops increase their Sales. How? Well, geofencing uses GPS, and it makes it possible for the mCommerce app to find all users nearby. When some users are within 500 meters from your physical store, for example, they receive a notification with interesting discounts from your store. An invitation to visit the store right now.
4. Omnichannel approach
The more channel you use to attract new customers, the better it is. Apart from mobile apps and physical stores, you need to use messengers like Viber or WhatsApp, social media, and other channels to capture the attention of new users and retain existing ones. Customers like to see that you appreciate them.
5. One-click purchasing
Previously, Amazon had a patent on this technology, but it has already expired 2 years ago, so you can think about the integration of a button that allows customers to perform the one-click purchase.
This technology is convenient since users may input all their data once and then they will be able to purchase something with just one click. Thus, it will increase the number of spontaneous purchases.
6. Personalized shopping experience
It means that each customer prefers getting a personalized approach. It means that you extract data about each customer from social media and messengers, including other services, and you can offer them what they want.
Customers receive personalized emails, and AI algorithms may predict what each customer will buy next. Customers will likely use the service that has a personalized approach.
7. Big Data
Large eCommerce providers may have up to several hundred million users. And Big Data algorithms are constructive. First, they help predict tendencies that are not trends yet, but they can become trends soon. Thus, you will be able to use them and succeed, become one of the market leaders.
Also, Big Data makes it possible to compare prices for different products around the Internet and provide you with the most profitable price to beat competitors. It is a fantastic trend.
Tips on building mCommerce design to increase conversions
Mobile apps design should be not only good-looking. It should attract and motivate potential customers to use it and buy something. Let’s review some useful short tips you should consider to add in your mCommerce app.
Provide customers with zooming. We mean zooming product photos. Add high-resolution images that can be observed in detail and let users do it. They will have more trust in your product since they will know exactly what they buy.
All items should be saved in cart. The problem is that not all mCommerce apps save items after a customer added them to cart. If customers leave an app to keep on purchasing later, all items are removed automatically. Then, customers are dissatisfied, and they may find an app where there are no similar troubles. Therefore, enable saving all items in the shopping cart.
Security comes first. Make your customers feel safe when they use your app. Add all the necessary protection and encryption layers. Explain to them each action that will be performed. They should know that their data is protected enough.
The checkout should be fast. Customers don’t like to spend much time on checkout. Even if your app requires it, you should add a progress bar to show how many steps left and when the process will be finished. But try to make the checkout process as fast as possible.
Add automated suggestions. Auto-suggestions are a good option to let customers find faster what they need. They will input two or three letters, and the system will prompt them what they might have looked for.
Put a search bar prominently. A search bar should be visible since customers don’t want to waste their time looking for a search bar to find the product. 73% of users will stop using the app within 2 minutes if they cannot find what they need.
Thus, these trends and tips will help you become the best of the best. Just hire smart and reliable developers who will integrate it into your app wisely. We hope this article was useful to you. Stay tuned!