TechBytes with Barbie Koelker, VP Marketing at DISQO
Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts …
CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.
Martech Leader Salesforce Announced Service Cloud Voice to Sync Voice Calls and Digital Channels into CRM Data Salesforce’s latest product …
Online Food Delivery Companies are Betting Big on AI and Machine Learning
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced …
Genesys Survey Shows U.S. Consumers Are Warming up to AI: Nearly 70% Describe Past Experiences With Customer Service Bots as Positive
Chatbots Are Also More Polite Than Humans, Say Nearly 40% of Genesys Survey Respondents As organizations increasingly look to artificial …
Sprinklr Launches Live Chat for Fast, Personalized Customer Support
Enabling real-time conversations with customers while they’re on a brand’s website and mobile apps Sprinklr, the world’s first Unified Front …
Efficient Ways the AI Will Boost Your E-Commerce Sales
Modern technology continues to reshape how businesses operate these days. When it comes to eCommerce stores, technology is one of …
It’s the End of the IT Service Desk as We Know it (and We Feel Fine)
Ayehu, a leader in intelligent automation, and Rulai (Rul.ai) announced a partnership to deliver a self-driving IT issue resolution offering …
Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration
Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for …
The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data
Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
Vanity Phone Numbers Are Essential for Business Growth
Take a moment to think about all the social media, messaging and other communications apps and platforms you use for …
Fixing Patient Access: Asparia Announces First Chatbot Embedded in EHR
Automated Digital Patient Management Increases Care Quality, Staff Efficiency and Revenue Asparia (formerly SimplifiMed) announced the launch of the first …
42Chat Expands Leadership with CMO Hire
42Chat has expanded its leadership team by hiring industry veteran Ken Dec to serve as its Chief Marketing Officer. Reporting …
CGS Survey Reveals a Blend of Automation and Human Interaction Will Drive Meaningful Connections Between Customers and Brands
Over 70% of US Consumers Are Less Likely to Use a Brand If Customer Representatives Are Unavailable CGS, a global …
Using Conversational AI to Improve Customer Experience
Customer experience should be top-of-mind for any customer-facing business in the digital age. But as consumers increasingly take their interactions …
Active.AI and Visa Partnering to Enable Conversational AI Solutions
Active.Ai announced that it is partnering with Visa to provide banks and credit unions with out-of-the-box conversational artificial intelligence (AI) …
Unlocking the Potential of Visual Assets for Marketing Campaigns with AI
Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation …
4 Applications of AI in Marketing That CMOs Should Watch Closely
From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here …
What Makes Artificial Intelligence Marketing so Powerful?
Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap …
Using AI for Mobile App Development
The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business …
mCommerce Trends in 2019: Ways to Build a Competitive and Robust App
The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to …