Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the …
Vanity Phone Numbers Are Essential for Business Growth
Take a moment to think about all the social media, messaging and other communications apps and platforms you use for …
Fixing Patient Access: Asparia Announces First Chatbot Embedded in EHR
Automated Digital Patient Management Increases Care Quality, Staff Efficiency and Revenue Asparia (formerly SimplifiMed) announced the launch of the first …
42Chat Expands Leadership with CMO Hire
42Chat has expanded its leadership team by hiring industry veteran Ken Dec to serve as its Chief Marketing Officer. Reporting …
CGS Survey Reveals a Blend of Automation and Human Interaction Will Drive Meaningful Connections Between Customers and Brands
Over 70% of US Consumers Are Less Likely to Use a Brand If Customer Representatives Are Unavailable CGS, a global …
Using Conversational AI to Improve Customer Experience
Customer experience should be top-of-mind for any customer-facing business in the digital age. But as consumers increasingly take their interactions …
Active.AI and Visa Partnering to Enable Conversational AI Solutions
Active.Ai announced that it is partnering with Visa to provide banks and credit unions with out-of-the-box conversational artificial intelligence (AI) …
Unlocking the Potential of Visual Assets for Marketing Campaigns with AI
Artificial Intelligence and Machine Learning are increasingly becoming an essential aspect of many industries, and Marketing is no exception. Innovation …
4 Applications of AI in Marketing That CMOs Should Watch Closely
From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here …
What Makes Artificial Intelligence Marketing so Powerful?
Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap …
Using AI for Mobile App Development
The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business …
mCommerce Trends in 2019: Ways to Build a Competitive and Robust App
The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to …
Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process
Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and …
Now Is the Time to Rethink Your Integrated Approach to Customer Engagement
In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to …
The Role of Artificial Intelligence in Transforming Customer Experience
We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs …
10 Tips for Using Messaging Apps in Customer Care
Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, …
TechBytes with Sarah Assous, SVP Marketing at Zoovu
Tell us a little about Zoovu and your role within. Zoovu is a leading conversational marketing platform that delivers authentic …
If First-Party Data Is the High Ground, Customer Experience Is the Escalator
You can’t advertise your way into first-party data superiority. So, you better have a customer experience strategy if you expect …
How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team
Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you …
What Kind of Chatbot is Right for Your Business?
A majority of organizations already believe adopting Artificial Intelligence will be important to meeting their overall business goals – and …