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Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…

6sense Named a Leader in Account-Based Marketing Platforms

Independent research firm report states that 6sense “leads the pack with an expanding set of robust capabilities” 6sense, the leading Account Engagement Platform, announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. In this evaluation, 6sense received the highest score in the current offering category as well as the highest score possible in the strategy category. 6sense was rated as differentiated in the account selection, design and…

6sense’s Commitment to Customers and Culture Recognized for Transforming How Revenue Teams Win

Leading account engagement company awarded by Inc. Magazine, The American Business Awards and the Software and Information Industry Association 6sense, the leading account engagement platform, today announces three separate accolades, including recognition from Inc. Magazine’s 2020 Best Workplaces; The American Business Awards for Most Innovative Tech Company of the Year - Up to 2,500 Employees; and, Software and Information Industry Association (SIIA CODiE) as a finalist for the Best Sales & Marketing Intelligence…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

Tradier Teams With Q.ai, a Forbes Company, to Bring AI and Big Data Analytics to Customers and Retail Investors

Q.ai, a Forbes company, partners with Tradier. Tradier Brokerage is a leading, technology-driven, online broker that offers commission-free equity and subscription-based options trading. The Tradier brokerage API technology powers leading trading and digital advisory firms and is preferred by developers and innovators to build and offer innovative investing apps and platforms globally Tradier is teaming up with Q.ai, a Forbes company, to bring advanced AI-driven intelligent investing to retail investors. The collaboration…

Zaloni Recognized as a Key Vendor in Data Management, Integration and Preparation by CRN and Quadrant Knowledge Solutions

Zaloni named to CRN’s 2020 Big Data 100 List for the 4th consecutive year and included as a key vendor in Quadrant Knowledge Solutions Data Preparation Market Outlook Report Zaloni™ announced today that CRN®, a brand of The Channel Company, has named Zaloni to its 2020 Big Data 100 list and Quadrant Knowledge Solutions has ranked Zaloni as a top vendor in the Global Data Preparation Tools Market Outlook Report. “We’re pleased that Zaloni continues to be recognized by industry experts as a leader in data management,” said…

Actifio Named to CRN’s 2020 Big Data 100 List

Selected Among 'Coolest Big Data Management & Integration Software Companies' Actifio, the pioneer of copy data management software, announced today that CRN®, a brand of The Channel Company, has named Actifio one of "The Coolest Big Data Management & Integration Software Companies" on its newly published 2020 Big Data 100 list. This annual list recognizes elite technology suppliers that are bringing to market cutting-edge services, solutions, and technologies focused on helping organizations effectively manage…

Actian Named to CRN’s 2020 Big Data 100 List

Actian recognized for its innovative hybrid cloud data warehouse solutions Actian, the leader in hybrid data management, cloud data warehouses and data integration, today announced that CRN, a brand of The Channel Company, will feature Actian on its 2020 Big Data 100 list. This annual list recognizes elite technology suppliers that are bringing to market cutting-edge services, solutions and technologies focused on helping organizations effectively manage and analyze the massive amounts of business data generated each day.…

Newly Launched IRI CPG Demand Index Tracks Consumer Product Demand in Wake of COVID-19 Crisis

IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19 IRI, a global leader in innovative solutions and services for consumer, retail and media companies,e-released the IRI CPG Demand Index, a proprietary metric measuring weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments,…

AdColony Opens Data Science Office in Poland, Led By Technology Veteran Hires

Mobile advertising company brings on app UA industry experts Pawel Pawlak and Pawel Godula, brilliant data science and artificial intelligence leaders, to power innovation for AI-powered advertising and monetization solutions AdColony, the mobile performance marketplace, today announced the addition of two user-acquisition technology veterans to the team-- Pawel Pawlak as the Director of User Acquisition (UA) Intelligence and Pawel Godula as the Director of Data Science. The new hires’ primary focus is to lead and develop…

TechBytes with Rohan Chandran, CPO at Infogroup

Hi Rohan. Please tell us how you prepare yourself for the disruptive world of technology. You either disrupt or you get disrupted. You can’t have a perfect plan for disruption because you never know what’s going to hit you. Fundamentally you need to stay on the balls of your feet and be prepared to adapt. It’s really about mindset more than anything else. The key to that mindset is to understand that you’re trying to bring value by solving a problem or leveraging an opportunity for your customer. Always be aware and…

The Five Key Ways Big Data Can Help Online Retailers

Playing in the online retail industry is increasingly difficult. Margins are becoming tighter, while the massive influx of newcomers further saturates a market that is already filled to the brim with established competitors. In an age in which data has evolved into a hyper-valuable commodity, the so-called “new oil,” businesses are turning to Big Data to keep pushing forward. Many companies are finding more and more value in data. How? By analyzing it in myriad new ways, by visualizing it for patterns and trends, and by…

OPPO, Ericsson, and MediaTek Realize VoNR Voice and Video Calls to Bring High-quality 5G Experience to Users

The company ranks among TOP 5 2019 Patent Cooperation Treaty (PCT) by World Intellectual Property Organization OPPO announced that it has successfully conducted voice and video calls solely based on the next-generation 5G network, bringing high-quality 5G experience closer to reality. Partnering with Ericsson and MediaTek, the VoNR (Voice/Video on New Radio) calls were made on a modified commercial smartphone from OPPO. Featuring MediaTek's Dimensity 1000 series SoC using an end-to-end 5G Standalone (SA) network…

Pepperdata Introduces New Kafka Monitoring Capabilities for Mission-Critical Streaming Applications

Observability and Alerting for Streaming Data Applications in the Big Data Stack Pepperdata, the leader in Analytics Stack Performance (ASP), announced the availability of Streaming Spotlight, a new product in Pepperdata's data analytics performance suite. The suite is purpose-built for IT operations teams, giving them a single, comprehensive view of their analytics stack, both in the cloud and on premises. With Streaming Spotlight, existing customers can integrate Kafka monitoring metrics into the Pepperdata dashboard,…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Talend, Zinier, Vonage, Fusionex, and Yext. TTEC Named a Top 25 Employer Partner for Remote Work in 2020 by Virtual Vocations TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, announced…

Druva Named Data Management Company Of The Year in Data Breakthrough Awards Program

Prestigious Awards Program Recognizes Outstanding Data Technology Products and Companies Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market, announced that Druva, Inc., the leader in Cloud Data Protection and Management, has been selected as the winner of the “Data Management Company of the Year” award in the 2020 Data Breakthrough Awards program. According to a December 2019 IDC survey, only 37 percent of…