At the End of the Decade, Startups Like Strategus Are Poised for the “Soaring ’20s” With hundreds of data-driven technology …
What Makes Artificial Intelligence Marketing so Powerful?
Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap …
Taking the Sales Approach to Marketing – Part 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me …
The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity
Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are …
mCommerce Trends in 2019: Ways to Build a Competitive and Robust App
The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Successful E-Commerce Personalization Starts with the Right Data
Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable …
TechBytes with Suman Mahalanabis, Director of Product Management at TCS Digital Software & Solutions Group
How are customer expectations changing and how does that impact traditional brick and mortar retail banks? We launched TCS Digital …
Tanla Solutions to Acquire Leading Big Data and AI Based Marketing Automation Platform Gamooga
With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers …
TechBytes with Jeff Gallino, CTO at CallMiner
Tell us about your role and the team/technology you handle at CallMiner. As Co-Founder and CTO at CallMiner, I oversee …
Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, …
Accenture to Acquire Analytics8, Australian Analytics and Data Specialists
Acquisition Will Strengthen Accenture’s Capabilities to Deliver AI-Powered Data and Advanced Analytics Services to Clients Accenture has entered into an …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
New Era of Business Intelligence Belongs to AI ML and Data Analytics
Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. …
Fireside Chat with Mike Davie, CEO at Quadrant
Mike Davie talks about why must marketers be educated about the Data Economy Tell us about your role and journey …
Parrot Analytics Partners With Mexico’s Dopamine To Supercharge Development And Marketing Workflows
Dopamine to Optimize Marketing Plans for its Original Series Using Parrot Analytics Demand Data and Travelability Analysis Parrot Analytics, a …
MarTech Interview with Shamsudeen Mustafa, Co-Founder and Co-CEO at Correlation One
"As the impact of AI grows, one of the biggest challenges we encounter will be algorithmic bias." Tell us about …
The Role of Artificial Intelligence in Transforming Customer Experience
We are aware of how Artificial Intelligence has created a buzz across the globe in different business verticals. AI programs …
Data vs. Opinion: Why You Need Both
“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of …
SnapLogic Launches AWS Quick Start Solution to Accelerate Big Data Initiatives
New out-of-the-box offering from SnapLogic and Agilisium Consulting automates the design, setup, and configuration of hardware and software to build …