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Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

GeoSpock Unveils an Industry-First Location Intelligence as a Service (LIaaS)

GeoSpock Product Showcase Is Used to Explore the Potential of Smart City Development, Online Advertising and Mobility Through Location Intelligence (LI) Analytics Functionality  GeoSpock® has announced the launch of its Location Intelligence as a Service (LlaaS) Product Showcase. Currently, GeoSpock delivers analytics, builds insight, and enables predictions across space and time. Read More: How is The Location Data Landscape Shaping Up in 2018? Demonstrating a variety of real-world scenarios, the Product Showcase…

3 Innovations Driving Out-of-Home in 2018

In 2017, it was for the seventh year in a row out-of-home (OOH) advertising has seen growth. It’s time to look ahead to 2018 and what is next on the horizon. While we know OOH is a highly effective medium, it is also one that has been able to change and adapt quickly. Yet, things can’t slow down— as we look to the future it’s clear that 2018 will focus on how data and technology are driving the industry through location-based OOH, digital OOH and Augmented Reality (AR). Data Will Drive Targeting & Attribution…