Mariana Fletcher

Mariana has 10+ years of experience in consumer and strategic insights. She heads the Blis US marketing research / consumer and business insights department for national brands.

Guest Authors

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR Wars

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects …

Mariana FletcherNovember 15, 2019, 1:00 pmNovember 11, 2019 0 547

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

Content Marketing, E-Commerce and Mobile Commerce, Guest Authors

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking …

Mariana FletcherOctober 7, 2019, 9:59 pmOctober 2, 2019 0 1611