Author

Mariana Fletcher

Mariana has 10+ years of experience in consumer and strategic insights. She heads the Blis US marketing research / consumer and business insights department for national brands.

Guest Authors

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

Mariana Fletcher Apr 30, 2020 0

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers…
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Guest Authors

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to…

Mariana Fletcher Nov 15, 2019 0

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something…
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