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TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

It’s ‘Merry-Go-Round’ for Mastercard Sonic with the First-Ever Music Single

Brands Can No Longer Ignore the Power of Digital Audio Marketing. Mastercard Unveiled Its First-Ever Music Single, Delivering Latest Evolution of Its Sonic Brand Identity for the Next Decade Mastercard has chosen to redefine how it interacts with customers and partners with a unique audio marketing campaign for its Sonic brand. The global technology company for payments and Big Data announced its first-ever song drop for its sonic brand identity at CES 2020. At the time of this announcement, Tom Poleman, Chief…

IDTechEx Research: The AR, VR and MR Market is Estimated to Be Over $30 Billion by 2030

New IDTechEx report on AR, VR and MR products by Technology Analyst Dr. Charlotte Coles discusses the technology, market, and players of the past, present and future XR, or extended reality, products are at the forefront of technological change. Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR). With so many different XR products now available for a variety of use cases, it is important to understand how the different technologies are used, and companies which create them. IDTechEx Research have recently…

$54 Billion Wearable Tech Industry Offers Immense Opportunity for the Construction Industry by 2023 says GlobalData

Wearables have the potential to transform the construction industry through the ability to improve safety and efficiency for workers. Safety is being spearheaded by innovations such as gyroscopes, emergency alerts, and tracking devices, while GPS-enabled wearables and Artificial Intelligence (AI) technology are leading improvement in efficiency on construction sites, according to GlobalData, a leading data and analytics company. The wearable tech industry was worth nearly $23bn in 2018 and will grow at a compound annual…

TechBytes with Mark Webster, Director of Product at Adobe XD

Tell us about your role and the team/technology you handle at Adobe XD. As Director of Product at Adobe, I lead the team building voice integration capabilities for the UX design platform Adobe XD. I also drive Product strategy for emerging technologies within XD. We’re building a UX design tool that will address the needs of designers not only today but in the future, so my role is focused on identifying emerging technologies that will be critical to UX design and figuring out how we introduce them to XD. Why has the…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods

Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo Nielsen announced its predictions for 2020 and the decade ahead from Gartner IT Symposium/Xpo. Built on the most holistic and predictive view of consumer purchasing habits, Nielsen anticipates that 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. Nielsen's forward-looking vision is fueled by the…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

HumanEyes Technologies Announces Acquisition of HowToCreateVR.com

Leading community and repository of tutorials, podcasts, and webinars for Virtual Reality developers and content creators will continue to evangelize, grow and stimulate industry expansion HumanEyes Technologies, a leading 3D-Virtual Reality holistic solutions developer, announced it has acquired HowToCreateVR.com, one of the world’s leading content repositories for Virtual Reality developers and content creators. The acquisition includes the HowToCreateVR.com domain, all associated assets including content and copyrights,…

Virtual Make-Up Comes to the YouTube Masthead

Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the help of augmented reality, trying on lipstick, once only possible in-store, can be done virtually on YouTube. At the Cannes Lions Festival of Creativity this year, YouTube introduced AR Beauty Try-On, which lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. YouTube made AR Beauty Try-On available first through an…

TechSee Survey: Customer Service Major Contributor to Churn

39 percent of consumers left for a competitor because of customer service interactions  TechSee, a global leader in visual customer assistance powered by AI and Augmented Reality, released the results of a wide-ranging survey examining the top reasons for customer churn. The data revealed that 39 percent of those who canceled a contract with a company over the past 24 months did so because of the level of customer service they received. And the problem appears to be endemic, with 61% of these customers canceling after an…

LG Uplus Leads 5G Service with AR, VR Features: Report

South Korea's mobile operator LG Uplus has adopted a successful differentiation strategy through its AR and VR service portfolio in the country's highly-competitive 5G race, according to a report by Strategy Analytics, a global consulting firm. The report, as a case study on the operator's 5G strategies and market execution, identified VR and AR services, which require higher download speeds compared to conventional video, as demonstrating the power of LG Uplus's new network and giving consumers reasons to upgrade. In…

TechBytes with David Shaw, Global SVP, Enterprise Solutions at Teads

Tell us about your role and the team/technology you handle at Teads. I am the Global Senior Vice President of Enterprise Solutions and my team is focused on streamlining all commercial client-side tech initiatives for the company in order to provide advertisers with new innovation and seamless access to our inventory such as our latest offering which I will highlight below. What is the technology driving your recent collaboration with Oracle Moat? We recently released a new product enabling advertisers to transact on…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

Verizon Media Expands Successful Native Ad Format with AR

Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times…

Marxent Joins Khronos 3D Commerce Working Group

The leader in 3D asset management for ecommerce is now a part of the member-driven consortium for open standards for 3D content, Virtual Reality, Augmented Reality and more Marxent, the leader in 3D asset management for ecommerce, is proud to announce that it has officially become a member of The Khronos Group 3D Commerce Working Group, a Working Group formed within Khronos to develop specifications and guidelines to align the 3D asset workflow for online retail from product design to manufacturing, so that 3D…

The 5 Tech Companies to Watch in 2020

The US digital advertising industry has officially crossed the $100-billion mark, making it bigger than TV, radio and print media advertising. As this growth continues, a remarkable transformation is taking place within the industry, with the massive Google-Facebook advertising duopoly facing an existential challenge. Mentioned in today's commentary includes: Amazon.com, Inc. Verizon Communications Inc., Yelp Inc., Snap Inc., Alibaba Group Holding Limited. eMarketer is forecasting that the industry will top $170B by 2021.…

WaveOptics Secures Funding to Scale the Business to Meet Growing AR Market Demand

Additional $13 Million Raised in Final Stage of $39 Million Series C Funding Round WaveOptics, the world leading designer and manufacturer of waveguide displays, the key optical component used in Augmented Reality (AR) wearables, has closed an oversubscribed $39m (£30m) Series C funding round. WaveOptics raised an additional $13m (£10m) in the final stage, having raised an initial $26m (£20m) in December 2018. This final stage was supported by existing investor Goertek, a global leader in the design and manufacturing…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…