Industry leader offers free educational resources for digital community in response to COVID-19

Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital experience optimization resources necessary to boost their knowledge. XP Squared will allow Dynamic Yield to freely share its expertise to create new opportunities and elevate experience optimization know-how for conversion optimization and personalization practitioners.

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While COVID-19 has highlighted the value and accessibility of virtual courses, average online learning offerings are not without their shortcomings. Typically designed in a one-size-fits-all manner, courses do not account for varying levels of expertise and offer less value to experienced practitioners. Often, they focus on theoretical learning and lack the real-world applications that practitioners seek. And lastly, they generally require a long-term commitment, which deters many from enrolling and pursuing these opportunities, while those that do enroll, although hungry for the knowledge, frequently do not complete the courses. XP Squared was designed to address these shortcomings and introduce a more task-based approach to online learning, providing professionals hundreds of materials on various areas of experience optimization to help them master these in-demand and highly marketable skills.

“Having accumulated an immense wealth of practical knowledge on the practice of personalization, A/B testing, and conversion rate optimization over the years, we wanted to share this knowledge freely with the entire industry,” said Yaniv Navot, VP of Global Marketing at Dynamic Yield. “But we didn’t want to introduce yet another online course that people wouldn’t fully utilize, which is why we built XP Squared as an entirely new kind of knowledge platform – one that is designed to reflect how people actually gain knowledge, and that is optimized for experienced practitioners.”

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With the outbreak of COVID-19 triggering mass layoffs and furloughs across all sectors of the economy, many of those affected have turned to online courses and e-learning initiatives to remain productive and foster their continued career development. Many organizations have also had to undergo rapid digital transformation in response to the pandemic, requiring teams to adopt new practices and strategies in hopes of better meeting consumer needs during this time.

The full list of XP Squared resources includes:

• 170+ in-depth articles and playbooks
• 60+ curated course lessons
• 100+ real personalization examples
• 20+ guides, books, and reports
• 100+ experience optimization terms
• 20+ webinars and thought leadership videos
• YoY personalization maturity research

XP Squared features teachings from industry experts such as Professors Ron Kenett and David Steinberg of KPA Group, Melanie Kyrklund, the Group eCommerce CRO Manager at Specsavers, Dalin Brinkman, the Senior Manager of Site Strategy for Lamps Plus, Laura Stude, the Co-founder of surefoot, and James Flory, the Director of Experimentation Strategy at Widerfunnel, among others, in courses on:

• A/B Testing & Optimization
• Personalization & Targeting
• Product Recommendations
• CRO & Growth Marketing
• eCommerce Experience Optimization
• Advanced Experimentation

“XP Squared is a great destination to turn to for meaningful insights, strategies, and perspectives on a wide spectrum of personalization campaigns,” said Shana Rungsarangnont, Digital Product Manager at e.l.f. Cosmetics. “Not only is it super easy to find the resources I need, but it provides use cases that are approachable and actionable, and it can help me to determine potential ROI based on the team’s time investment.”

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