Seasoned product management professional brings a diverse background in customer experience and digital transformation

FICX, innovators in CX Automation, announced that Christopher Hohman will join as Vice President of Product. In his new role, Hohman will be responsible for overseeing the development of new customer experience automation capabilities and services.

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Chris has more than two decades of product management experience and comes to FICX from Bank of the West, where he was responsible for digital transformation, including automating sales, service, and compliance customer workflows. Chris also has held similar product management roles for Amazon, Cisco, and Adobe Systems.

“Chris has an extensive background in managing customer experience as well as product development,” said Michael Oiknine, CEO of FICX. “We are expanding our core platform to provide new no-code tools to customers, offering new ways to improve CX with automation to increase sales and reduce customer churn. Chris’s diverse background will be invaluable as FICX expands its portfolio of customer experience automation tools.”

FICX’s no-code CX Automation platform digitizes and automates disruptive customer interactions. Rather than losing sales and customers due to broken customer journeys, FICX transforms customer processes into frictionless, end-to-end digital experiences. Using FICX, companies can easily add custom digital workflows in any customer channel including websites, apps, chat, IVR, call center, and in-store. FICX integrates with existing enterprise technology to facilitate automation with prebuilt connectors and robust APIs that sync front-end experiences with backend systems.

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