Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization.

Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes.

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For example, after analyzing five years’ worth of customer data in less than a day (thanks to Emarsys’s Shopify+ ecommerce integration), Emarsys’s AI technology segmented Jolyn’s customers and prospects into warm leads, cold leads, defecting customers, and predicted customer lifetime value. The marketing team then built simple automated campaigns through the platform that can target each segment through Facebook, Google Shopping, Instagram, email, SMS in a truly omnichannel manner.

One such campaign targets customers who haven’t visited the site in 30 days with one-to-one personalized offers, such as discounts or products they might like — even if the customer doesn’t provide their email address.

Emarsys’s easy implementation and wide range of integrations, with the likes of Shopify+ and other ecommerce platforms, also meant that Jolyn was up and running with the technology within a single day — without the need for IT or developer involvement.

Samantha Tedder, senior digital marketing manager, Jolyn said: “Because Emarsys’s technology is so easy to use, it allows us marketers to be marketers. With the tool, we now have more time to focus on strategy, messaging and the creative — and work out what is most likely to drive incremental business.

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“This kind of technology only used to be available to big enterprises with lots of budget and resources, but now it’s available for smaller brands like us. I always thought Emarsys was just an email service provider. It’s not — it’s a true omnichannel marketing automation tool that has different touchpoints in CRM, SMS and dynamic content on site, and the support from Emarsys has been fantastic from the start.”

Sara Richter, CMO, Emarsys said: “Marketing is plagued by a technology problem at the moment. Senior marketers are spending too much time wrestling with tech, leaving little time to think about strategy, messaging and creative.

“Our work with Jolyn is just one example of how we’re giving the gift of time back to marketers. We do the heavy lifting when it comes to omnichannel digital marketing and one-on-one personalization, so our clients can focus on driving business outcomes.”

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