Magnolia International Ltd announced its Magnolia Digital Experience Platform (DXP) 6.2 has achieved SAP^® certification as integrated with SAP Customer Experience solutions to deliver increased flexibility for content management with SAP Commerce and the ability to create better customer engagement.

Marketing Technology News: Lumina Datamatics Is Going to the London Book Fair With the Latest in Digital-First Content and…

“Our forward-thinking customers are looking to create rich, engaging shopping experiences beyond simple storefronts,” said Tim Brown, CEO at Magnolia. “With Magnolia DXP, integrated with SAP Commerce solutions, content and commerce can now be easily merged into one rich, personalized experience across all touchpoints to gain a competitive edge.”

The SAP Integration and Certification Center (SAP ICC) has certified that the interface software for the product Magnolia Digital Experience Platform, version 6.2 integrates with SAP Customer Experience solutions including SAP Commerce solutions.

Magnolia DXP provides the following benefits to customers using SAP Commerce solutions:

• Better editorial experience, through easy availability of product and catalogue data from SAP Commerce inside Magnolia’s Page Editor. Marketers, merchandisers, and other editors can easily create engaging customer experiences with stories based on real-time commerce data.
• Faster time to market, as new end-user experiences can be developed without touching commerce functionality. Customers can even go further, choosing a headless integration approach and decouple user frontend from both commerce and content backends – without losing the effective editorial experience from Magnolia.
• Flexible and future-proofed architecture. Magnolia’s DXP is built on the concept of composability, making it easy to integrate with any third-party system, frontend or storefront – in a headed, headless or hybrid approach.

Marketing Technology News: MarTech Interview with Margaret Wise, Chief Growth Officer at ClickDimensions