Adding closed loop conversion tracking and analytics capabilities informs businesses with what happens after a salesperson gets a missed opportunity alert and follows up with a prospective buyer. Adding this capability provides businesses the opportunity to ‘close the loop’ to get a complete picture of the in-bound opportunities they are missing, while also measuring the effectiveness and impact of capturing those opportunities through outbound engagement.

Here is how it works:

• When high-intent buyers hang up without booking an appointment or making a purchase, a designated salesperson gets a missed opportunity alert. Included in the alert is a click-to-call tracking phone number to quickly reach back to the potential buyer.
• The salesperson responds immediately to this high-priority lead to save the sale.
• The closed loop conversion feature then analyzes this outbound call and its outcome, giving businesses a real-time, accurate picture of what happens when the sales team engages to capture missed opportunities.

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“With Marchex Sales Edge Rescue, we have helped our client, Service Experts, significantly increase revenue from the leads we drive by providing them with opportunities to recover high intent missed sales,” said Nathan Johnson, Vice President of Marketing Services, Strategic America, an integrated marketing firm specializing in field marketing, brand building and customer engagement.

“The Marchex Sales Edge Rescue program has given us a solution that can improve the customer experience while also saving potential high value sales opportunities,” said David Moody, vice president of Marketing and Customer Engagement, Service Experts, a heating and air conditioning service company.

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