Medallia, Inc., the global leader in customer and employee experience, announced the Medallia Strikedeck platform has won the 2021 SIIA CODiE Award for Best Customer Success Management Solution. The CODiE Awards recognize the companies producing the most innovative business technology products across the country, and around the world.

“Customer success has become a critical practice for most B2B companies, leading to strategic contributions for increased revenue, decreased churn, higher customer satisfaction and a greater understanding of customers, a deeper look at their needs and the ability to better understand opportunities and changes that could greatly impact a company.”

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“We are proud to be recognized as the Best Customer Success Management Solution with this important CODiE award,” said Shreesha Ramdas, Senior Vice President & General Manager, Medallia Strikedeck. “Customer success has become a critical practice for most B2B companies, leading to strategic contributions for increased revenue, decreased churn, higher customer satisfaction and a greater understanding of customers, a deeper look at their needs and the ability to better understand opportunities and changes that could greatly impact a company.”

Medallia Strikedeck is a powerful and comprehensive customer success solution, enabling businesses to increase customer trust and loyalty, improve retention and expand sales potential. The platform takes a fresh approach to increasing customer engagement with the latest technologies, including automated workflow, machine learning, predictive analytics, usage tracking, surveys, swift personalization and integration with other systems.

“Congratulations to all of the 2021 Business Technology CODiE Award winners,” said SIIA President Jeff Joseph. “The products honored this year hold a particularly special place in the distinguished history of the CODiEs. Many of these winners literally helped business survive, and even thrive, as the global business community transitioned to remote status due to the pandemic. All those honored today demonstrate the resilience of this dynamic industry. Innovation continued even in the face of an unprecedented challenging year.”

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an online winner announcement June 22 in light of the ongoing COVID-19 pandemic.

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. Details about the winners are listed at https://history.siia.net/codie/2021-Winners.

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