ON24, today announced that it continues to expand its product management and marketing leadership teams with the addition of two software industry veterans, Steve Sims and Shalini Mitha. Sims and Mitha each bring nearly 25 years of software experience to ON24, previously leading product development and marketing at leading technology companies such as Adobe, Apple, NVIDIA, and SAP.

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ON24 continues expand its product management and marketing leadership with software industry veterans, Steve Sims and Shalini Mitha. Each bring nearly 25 years of software experience leading technology companies such as Adobe, Apple, NVIDIA, and SAP.

“We have a tremendous opportunity to help companies across every industry accelerate their digital-first strategies and deliver the most impactful digital experiences,” said Sharat Sharan, founder and CEO of ON24. “Steve and Shalini have proven track records leading product and marketing innovation at some of the most influential technology companies. Their deep expertise will help advance customer success in the era of digital engagement.”

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With experience at leading enterprise and consumer technology companies, Sims joins ON24 as vice president of product, responsible for product management and design of the ON24 Digital Experience Platform. Previously, he was vice president of sales performance management products at SAP and CallidusCloud. Before that, Sims held leadership positions at NVIDIA and consumer technology companies Badgeville and Electronic Arts, gaining expertise in engagement, conversion, gamification, and behavior design.

As vice president of product marketing, Mitha will drive ON24’s go-to-market strategy across solutions and industries. She most recently served as vice president of customer experience marketing at SAP, where she led product differentiation, end-to-end solutions marketing, and customer engagement strategies. She has decades of experience in pre-sales, corporate marketing, and product and solutions marketing at leading technology and cloud companies, including Adobe, Apple, and IBM.

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