Alida, a leader in Total Experience Management (TXM), announced Optko, an innovative business transformation company, has joined its Partner Network to deliver elevated Customer Experience (CX) solutions to industry-leading organisations across Australia.

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“We look forward to working together to deliver an informed approach to CX that combines market-leading TXM technology with elevated and personalized consultancy.”

“At Optko, we understand that TXM is about every customer and employee contact, be it digital, in print or in person. We understand that the experience journey is about each and every interaction they have with you” says Graeme Finck, Managing Director of Optko.

Optko works to bring a fresh approach to addressing business challenges. Through the strategic implementation of best-in-class solutions, attentive personal guidance, and goal-oriented processes, Optko is able to address customer pain points and instill long-lasting business growth and success. With Alida’s TXM Platform tailored to provide industry-specific insights, Optko will deliver the right CX solutions that best align with their clients’ business objectives.

“We are thrilled to welcome Optko to Alida’s Partner Network. Their outstanding customer-centric approach places the objectives and needs of their clients at the forefront of their solutions,” said Steven Medeiros, SVP and General Manager, APAC, Alida. “We look forward to working together to deliver an informed approach to CX that combines market-leading TXM technology with elevated and personalized consultancy.”

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The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers’ truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients.

“Optko’s and Alida’s shared customer values will be integral to building a strong and lasting partnership that delivers exceptional CX,” said Gary Smith, SVP Channel & Partner Alliances, Alida.