Perficient, Inc. , the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced that it will demonstrate its business intelligence (BI) expertise at MicroStrategy World 2020, taking place Feb. 4-6 at the Universal Orlando Resort in Orlando, Florida.

Today’s consumers are increasingly depending on brands to engage with them directly, challenging businesses to transform their customer relationship strategy from an informative approach to one based on data analytics. To continue capturing their customers’ attention with information when and where they want it most, businesses must deploy a BI strategy that prioritizes insights-driven customer intelligence.

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“Business leaders need to align their operational improvements with their customer intelligence strategy, and the best way to achieve a well-informed strategy is to be insights driven,” said Arvind Murali, chief strategist and director of data solutions, Perficient. “Having a strategy in place to begin collecting and analyzing this information is the first hurdle businesses face. The second is being able to access insights in a timely manner. Perficient helps clients connect the dots between data, insights, and execution.”

In their Now Tech: Insights Service Providers, Q1 2020 report, Forrester includes Perficient as one of the insights services providers delivering end-to-end, data-to-insights-to-execution engagements, and driving effective organizational change, stakeholder management, and time-to-value acceleration.

“The right insights service provider can help businesses keep up with quickly evolving technology and leverage their data to drive effective change,” said Murali. “We value Forrester’s recognition of our expertise and our ability to help clients truly become data-driven.”

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Optimize Customer Intelligence Strategies with AI-Powered Analytics

During a presentation at MicroStrategy World 2020, Perficient experts will share real-world stories about businesses using their own data insights to overcome customer intelligence challenges. In the session, Perficient experts will discuss how they helped clients from the healthcare, technology, and consumer goods industries achieve strategic growth by leveraging AI to analyze data and target and segment customers.

Connect with Perficient at MicroStrategy World 2020

A silver sponsor, Perficient experts will be on hand in booth 206 ready to discuss how businesses can access valuable information, improve future business strategies, and become a more intelligent enterprise through an innovative BI strategy and modern analytics.

The 2019 MicroStrategy North America Partner of the Year, Perficient brings a proven delivery methodology for BI strategy, planning, application development, mobile support, visualization, and infrastructure. As a certified MicroStrategy business partner for more than 15 years, Perficient’s team of experts help clients translate data into actionable information and plan future business strategies to reduce risk and costs while maximizing value.

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