Pointillist Launches Customer Journey Analytics and Orchestration Platform

Pointillist Launches Customer Journey Analytics and Orchestration Platform

Pointillist’s AI-driven software combines with the Genesys customer experience and contact center solutions to enable companies to improve customer experience and reduce cost-to-serve

Pointillist®, an award-winning provider of customer journey analytics software, announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize their workforce.

The Pointillist Customer Journey Analytics and Orchestration platform enables customer care, CX, analytics and marketing teams to aggregate all of their customer journey data, so they can analyze and act on omnichannel customer experiences both within and beyond the care center.

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“Today’s enterprise contact centers require robust visibility into cross-channel customer behavior,” said Tim Myers, Vice President Strategic Alliances at Pointillist. “We are excited to bring our technology to Genesys customers and provide these organizations with an even greater ability to visualize high-priority customer journeys, monitor and measure actionable metrics and KPIs, and continuously deliver value to their business and their customers.”

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Pointillist is now available with Genesys Cloud, an all-in-one solution and the world’s leading public cloud contact center platform, which helps organizations provide better experiences to their customers and employees. With its robust feature set and open APIs, Genesys Cloud is flexible, scalable, and built for rapid innovation. Pointillist is also available with Genesys Engage™, the only omnichannel and multi-cloud customer engagement solution for large-scale businesses.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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