Higher-ed marketing leader to champion Ellucian’s digital transformation solutions

Ellucian, the world’s leading provider of software and services built to power higher education, today announced that it has appointed Sharon Loeb as its chief marketing officer (CMO). Loeb is a seasoned marketer, strategist and business leader, with an extensive background in education technology.

“Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and further elevating Ellucian as the leading higher education technology partner to institutions around the globe.”

“I am truly excited about the experience, energy and vision Sharon will bring as we move ahead in our mission to lead the digital transformation of higher education in the cloud,” said Ellucian President and CEO Laura Ipsen. “Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and further elevating Ellucian as the leading higher education technology partner to institutions around the globe.”

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“Now more than ever, institutions are looking to technology as a driver of student success,” said Loeb. “Ellucian’s singular focus on higher education, combined with cloud solutions that empower institutions to be agile, efficient and data-driven, are helping our customers meet unprecedented challenges. I am thrilled to join Ellucian and look forward to building transformative marketing strategies focused on the customer experience, as we help them thrive no matter what comes next.”

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