Service Management Group (SMG), a global customer, patient and employee experience management partner to more than 500 brands, has announced a new partnership with SafetyCulture, a leading workplace safety and quality software provider. The partnership helps multi-unit brands uncover rich location-level insights to gain a more holistic view of the customer experience.

SafetyCulture’s flagship product,  iAuditor, helps brands to enhance operations and foster high-performing, safer workplaces with easy-to-use digital checklists. By integrating iAuditor data into the smg360® platform, SMG is helping clients pair operational audit data with location-level employee and customer feedback. This integration enhances operational visibility across locations and helps brands quantify the impact of health and safety standards on the customer experience.

Marketing Technology News: PlaceIQ’s Mobile Location Data Now Available On Bloomberg Enterprise Access Point

SafetyCulture has been helping businesses around the world to safely manage their organizations in the face of COVID-19. Already, more than 75,000 people worldwide are using iAuditor to complete daily COVID-19 inspections. Fully up to date with the latest government protocols, the technology can help teams to perform checks, report issues, capture data and communicate fluidly.

“Our partnership with SMG synchronizes our offerings to help brands improve business operations and deliver exceptional experiences,” said SafetyCulture General Manager, Bob Butler. “Given the similarities of our customers and the importance of health and safety for experience management programs, we are especially excited about the future of this partnership.”

Marketing Technology News: Kaon Interactive Revolutionizes Digital Sales and Marketing in 2020

iAuditor simplifies the inspection process by making it easier for field employees to monitor and manage safety and quality inspections on a mobile device. In addition to the availability of more than 100,000 checklists, iAuditor enables teams to collect consistent data, identify business trends and standardize operations for peak performance—providing much-needed visibility to quickly problem-solve and maintain a safe work environment.

“Our partnership with SafetyCulture is giving brands better visibility into how operations impact both the employee and customer experience,” said SMG VP/GM of CX Solutions Charlie Moore. “We’re excited to provide clients with additional context at the location level, new insights to improve performance across locations and a more comprehensive view of the customer experience.”

Marketing Technology News: Intelivideo and Les Mills Launch Strategic Partnership