Uberflip, the leading B2B content experience platform, announced its integration with G2, the world’s largest marketplace for businesses to discover, select and manage technology, which allows sales and marketing teams to create personalized, user validated content experience streams for customers and prospects throughout every stage of the customer journey.

With this integration, marketers can embed reference pages containing reviews, quotes, content, reports, and videos directly in Uberflip’s sales and marketing streams—allowing each buyer to have a personalized experience that help build trust,boost engagement and allow them to make a buying decision quicker. Additionally, the integration allows marketers to better understand the role of G2 Content in the buyer’s journey and help prove content ROI with Uberflip’s Hub Metrics.

Research from Forrester and Demand Gen Report finds that 68% of B2B buyers prefer to conduct online research on their own and that the most credible sources of content for B2B buyers are peer reviews and user-generated content (92%). As a result, personalized content becomes one of the only ways to shape and influence buying decisions.

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“The content experience has a strong impact on the customer experience. By enhancing experiences with customer reviews to help influence buying decisions, businesses can build experiences that truly influence conversions,” said Randy Frisch, CMO and co-founder of Uberflip. “From awareness to advocacy and beyond, this integration enables marketers to build personalized experiences that provide customers the answers to all of their questions along their journey with G2 content adding a greater level of authority.”

Uberflip and G2 customers will now have access to the more than 900,000 verified G2 reviews that can be sorted by region, industry and persona use case. In turn, this enables marketers to leverage these reviews to deliver the most relevant content and best customer experience at all times.

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“There’s no better way to validate your marketing efforts than by letting your customers do it for you,” said Brittany Wroblewski, Director of Partnerships at G2. “Turning advocacy into enablement, this integration is going to be a game-changer for customers who are stuck in a rut and not seeing the sales results they expect. Now, marketers are able to reinforce their messaging and have it backed by those who love their solutions the most—a strategy that’s the best of both worlds.”

What customers are saying

“Integrating G2 and Uberflip means we can easily layer the credible and trustworthy Voice of the Customer (VoC) into our streamlined content experiences,” said Adam Higgins, Digital Marketing Manager at Autodesk. “In today’s review-based economy, this is critical.”

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