New Enterprise Solution Guarantees Higher ROI, Provides Tobacco Scan Data for Free
Koupon Media, the leading consumer engagement platform and shopper analytics engine in the c-store industry, is reporting unprecedented growth in its c-store network. In 2019, promotions in the Koupon Network are on pace to grow by more than 120% while its insight and data analytics platform has reached over 4 billion measured consumer transactions, unlocking powerful insights to help marketers send targeted marketing campaigns to c-store shoppers.
As part of this growth, today Koupon is introducing Koupon Enterprise, a new comprehensive solution for both its c-store retailer and CPG brand clients, furthering its position as the one-stop-shop for marketers in the c-store industry.
Retailers that participate in Enterprise will receive Koupon’s full suite of technology capabilities including offer management, paperless and receipt-based beer rebates, consumer analytics, SMS and email services, and age verification in one comprehensive solution. Even more, retailers that enroll in Enterprise this Fall will receive tobacco scan data management services free of charge.
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CPG brands that participate in Enterprise will receive annual strategic campaign planning, premier placement in retailer channels, a guaranteed higher campaign ROI, richer digital experiences, and data insight and data science services on a recurring basis. Koupon reports that it has already signed two major CPG companies at its Enterprise level, with several more expected to join this exclusive tier by year’s end.
“As Koupon’s network scales, it’s only natural for us to introduce an elite tier of service for clients that want to maximize impact in the c-store industry,” said Brad Van Otterloo, CEO of Koupon Media. “Our commitment to leveraging rich shopper data to target c-store promotions is demonstrating proven results and we are thrilled that retailers and CPGs alike are investing more into this space.
Koupon will be sharing details about its Enterprise solution this week at the 2019 NACS show in Atlanta, Georgia.
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