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Consumer Engagement

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

TechBytes with Benjamin Pavanetto, Managing Director at Adludio Asia

Tell us about your role and the team/technology you handle at Adludio. I launched Adludio’s first overseas office in 2017 out of Singapore. We now have offices across Singapore, Hong Kong, and Taipei. I act as Managing Director for the region. We launched in the Asia Pacific three years ago with a mission to make a mark with a unique approach to Advertising. We wanted to focus on brilliant creative that is built based on how users consume content on their smartphone, in order to deliver guaranteed brand performance. It…

Valassis Missing Child Program Gives Hope, Offers Connectivity

National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts Valassis, a Vericast business and leader in marketing technology and consumer engagement, takes pride in its ongoing commitment to help find missing children as National Missing Children’s Day nears – marked each year since 1983 on May 25. One of the program’s goals is to make sure that no missing child is forgotten. Have You Seen Me? ® is a program that started 35 years ago in partnership with the National Center for Missing &…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

Social Distancing and Quarantine Orders are Pushing Up Digital Sales Volumes

PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published. Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

Dada Group Launches Livestreaming E-Commerce Platform with One-Hour Delivery

High Demand for the Service Demonstrates Growing Online Economy in China Launch Highlights Strong Synergies between JDDJ and Dada Now Dada Group, China's leading local on-demand delivery and retail platform, today announced it is rolling out a Livestreaming E-Commerce service with one-hour delivery to nearly 100,000 retail stores in more than 700 counties and cities across the country. This new service offers a unique shopping experience for consumers and highlights the significant synergies between Dada's two complementary…

Digital Air Strike Launches Power Text Paired with AI to Help Businesses Provide Customers with Timely Updates During COVID-19

Artificial Intelligence Technology Nurtures Leads and Helps Businesses Connect Virtually with Consumers While Adhering to Shelter-in-Place and Social Distancing Guidelines Digital Air Strike, the leading consumer engagement technology company, announced its new Power Text messaging technology that allows businesses to quickly and effectively deliver important, timely updates to customers via SMS messages. Power Text is paired with Response Path AI-powered messaging as part of Digital Air Strike's new Virtual Retailing…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Fluent, Inc. Announces Acquisition of 50% Stake in Winopoly, LLC

Fluent, Inc., a leading performance marketing company, announced that it has acquired a 50% stake in Winopoly, LLC, a marketplace matching consumers to brands through rewarded content and interactive experiences. This strategic investment will bolster Fluent’s ability to provide end-to-end customer acquisition solutions to a growing roster of top brands. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel “We are thrilled to welcome Luciano…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency Valassis, the leader in marketing technology and consumer engagement, announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO…

Phunware Engages Hayden IR to Launch Comprehensive Investor Relations Program

Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced it has engaged Hayden IR, a highly recognized, national investor relations firm, to raise its visibility and strengthen its relationships with the investment community. Phunware engages Hayden IR to launch comprehensive investor relations program to raise its visibility and strengthen its relationships with the investment community. "Over the past year, we have…

TechBytes with Greg Wester, CMO at Mobile Posse (now part of Digital Turbine)

Hi Greg, Mobile is the most addictive device ever-made by humans. What makes mobile commerce so effective in retaining its audience? “The winners in mobile have always been those that create ‘frictionless’ experiences. Removing the obstacles from getting the things we want - be it commerce (Amazon), food (Grubhub) or a taxi (Uber) - has become a societal trend and changed how we live our lives day to day. Previously, commerce was a scheduled, time-oriented activity, but mobile has allowed shopping to become a behavior to…

Moore Opens Richmond Print Group Investing $31 Million in Industry-Leading Technology

Company celebrates joining Virginia community by assembling 1,500 care packages donated to local USO Moore, a leading provider of performance-driven marketing solutions, announces the opening of Richmond Print Group, a Moore company. Moore is investing $31 million to create the new state-of-the-art printing and envelope production facility at the former Colortree location in Richmond. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer Company leaders joined Governor Ralph Northam …

TechBytes with Kumaran Sambandam, VP of International Demand Partnerships at RhythmOne

Hi Kumar, tell us about the major milestones in your career as an Adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing today. I had the opportunity to move to mobile advertising in 2011, which gave me a holistic view between desktop and mobile, and its unique offering in digital advertising. I then joined Mobfox to drive it from an ad network to ad exchange. I earned the opportunity to grow the business to $50…

IoT Agency Sharpend Announces Capital Injection From Guala Closures to Scale Connected Packaging

SharpEnd, the London-based Agency of Things™, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps. The deal consists of the initial acquisition of 20% of shares of SharpEnd by Guala Closures, with potential further capital injections in the company. Guala Closures will remain a minority investor while Cameron Worth, SharpEnd’s founder and current sole shareholder, will retain the majority of the company’s shares. Guala…