Consumer Engagement

Upland Software, Inc., a leader in cloud-based tools for digital transformation, has acquired Second Street Media, Inc., a leading audience engagement cloud software platform. Adding Second Street to Upland’s product portfolio will provide Upland’s customers the power to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement. Marketing Technology News: Intelivideo and Les Mills Launch Strategic Partnership “Our customers need to deliver content experiences consumers enjoy…

COVID cases are surging in record-breaking numbers across the country. As a result, consumers are again adjusting their shopping habits. Nearly half of Americans (48 percent) are more concerned about the pandemic now than just a month ago, leading shoppers to stockpile essentials at higher rates than at the start of the pandemic. Shopkick, a leading shopping rewards app, surveyed nearly 8,000 consumers across the country to gain insights into how the uptick in national COVID cases is impacting shopping habits. The findings…

Meredith Engages Nearly 95 Percent of U.S. Women and Over 150 Million Digital Consumers Meredith Corporation's newly promoted National Media Group President Catherine Levene announced two key executive leadership appointments: Alysia Borsa has been elevated to President of Meredith Digital from Chief Business and Data Officer, succeeding Levene, and Amanda Dameron has been named Chief Digital Content Officer, a newly created position overseeing the digital content and strategy for the company's category-leading brands,…

RevTrax Driving Mobile Coupon Innovation Through Collaboration with The Coupon Bureau RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of a collaboration with The Coupon Bureau to drive mobile coupon innovation for CPG brands and retailers. Additionally, RevTrax has joined The Coupon Bureau’s Innovation Council, a select…

Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that it has achieved significant sales momentum through the first three quarters of 2020. The company's strategy to provide mobile-first technology solutions has been particularly relevant for marketers racing to serve millions of consumers who shifted their activity online during the COVID-19 pandemic. In Q3 alone, Vibes grew bookings 100% compared to Q3 2019 and attained a 108% increase in new contractual commitments.…

Zeta, a data-driven marketing technology company, announced the launch of CDP+, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience. CDP+ provides marketers with a customer view enriched with Zeta’s proprietary live-signal data and predictive AI scoring to determine the best marketing personalization strategy. As a result, CDP+ is able to obtain an accurate, actionable view of every single customer in its network, allowing marketers to achieve…

PowerBuy has launched its newest group buying feature, the Multi Product PowerBuy, now available on the Shopify app store. Shopify merchants can now add social group buying to their online storefront. For shoppers, Multi Product PowerBuy provides a unique, fun, and gamified shopping experience that motivates social sharing and transforms customers into micro-influencers. For merchants, increased consumer engagement results in more new customers, reduced customer acquisition costs, reduced cart abandonment, increased…

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences Valassis, a Vericast business and the leader in marketing technology and consumer engagement, shares additional proprietary research stemming from its annual Consumer Intel Report, illuminating the impact of promotional messages on consumer behavior, enticing consumers to change behavior, as well as shoppers’ perception of "value." Marketing Technology News: Click4Advisor Launches Browser-based Video Chat Service for Advice Service Industry…

KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was…

Google Cloud announced a collaboration with Reckitt Benckiser (RB) to drive stronger customer engagement as the consumer health, hygiene, and nutrition company embarks on wide-scale digital transformation. The alliance, which is a result of RB's multi-year digital transformation, will see Google Cloud unify the company's extensive data landscape, building new capabilities around consumer identification, journeys, and behaviors. In addition, the partnership will provide the foundation to enable RB to manage data and…

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values Valassis, a Vericast business and the leader in marketing technology and consumer engagement, released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers. Since the beginning of the…

Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa Out There Media (OTM), a global leader in mobile advertising and data monetisation, has announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa starting today. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and agencies, and OTM’s mobile operator partners. Donald has been in the advertising and media industry for over 13 years and has…

KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook product that enhances consumer engagement within any web-based product image. The new feature allows consumers to seamlessly engage with KERV’s established user experience at every unique object within any digital image, making it a perfect marketing experience for digital catalogs, product pages and more. Marketing Technology News: Incubeta Appoints John Cawdery as US CEO https://vimeo.com/360629740…

Forrester Report Showcases 110% Revenue Increase for Marketers Using Illumis Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement. Consumers are continuously adapting to today’s realities and developing new interests while…

Redpoint’s Intelligent Orchestration Enables Enhanced Omnichannel Personalization for New Segments 1-800 Contacts selected Redpoint Global in 2020 as their technology platform to orchestrate the omnichannel experiences at the heart of its innovative customer relationship management strategy. The customer-centric approach of the largest contact lens retailer in the US combined with advanced marketing initiatives have enabled 1-800 Contacts to step up efforts to reach and delight an entirely new audience during the COVID-19…

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S. as compared to Q1 2020. The report also details the impact of COVID-19 with expanded regional benchmarks illustrating that while…

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

New Data Illuminates Fresh Opportunities as Behaviors Shift Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, "Chasing Value: The Mind of the Modern Shopper." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the…