Consumer Engagement

American consumers increase purchases stemming from social media advertisements and survey reveals engagement with ads precedes purchase BrandTotal, the leading social competitive intelligence and brand analytics platform, announced the…
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Scanbuy, Inc., the global leader in mobile engagement and marketing, today released its quarterly trend report that summarizes consumer engagement activity during Q1 2021. The trend report shows 136% growth in unique consumers engagement,…
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Sparkfly, an award-winning offer management solutions company that connects marketing leaders with real-time consumer behavior, and Vibes, the mobile engagement platform for delivering personalized consumer experiences at scale, today…
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EVRYTHNG, creators of EVRYTHNG Product Cloud announce their partnership with Connected Fanatics, the digital consumer engagement experts, to seamlessly bring the connected product service and fan-based experience together. Drawing on…
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Digital Air Strike, the leading consumer engagement technology company, announced the launch of two new customer experience (CX) technology solutions designed to improve how dealers merchandise their vehicles and convert prospects, all…
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Orbita, an award-winning provider of conversational AI solutions for healthcare and life science organizations, has announced the appointment of Patty Riskind as the company's new CEO. Marketing Technology News: Alliance Develops…
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Adrich, a leader in IoT and AI-powered consumer engagement and predictive analytics, announced that Amazon smart reorders now integrates with Adrich’s Smart Consumer Platform™, which includes plug-and-play smart labels and software. The…
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Relationship fuels Mars' transformation into digital-first company, propelling rapid innovation and growth and empowering Associates to focus on what they do best Mars and Microsoft Corp. on Thursday announced that the companies are…
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The seismic shifts the world has grappled with in the past year: a global pandemic, social unrest, misinformation and increasingly louder calls for equality, have changed nearly every aspect of how we do business. It’s also had a…
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The Boston-based company has been steadily adding high-caliber talent from some of the region’s fastest-growing technology companies in the last year EngageSmart, the leading provider of vertical-specific SaaS solutions that simplify…
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Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and…
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There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source…
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LeadingResponse, the leader in consumer engagement for the financial, legal, and healthcare professions, announced today that it has entered into a long-term strategic collaboration with the American Financial Education…
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Ethoca, a Mastercard company, is leveraging an industry-leading network, collaborative technologies, and deep relationships with payments stakeholders around the world to help businesses satisfy the growing demand for improved digital…
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Upland Software, Inc., a leader in cloud-based tools for digital transformation, has acquired Second Street Media, Inc., a leading audience engagement cloud software platform. Adding Second Street to Upland’s product portfolio will provide…
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COVID cases are surging in record-breaking numbers across the country. As a result, consumers are again adjusting their shopping habits. Nearly half of Americans (48 percent) are more concerned about the pandemic now than just a month ago,…
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Meredith Engages Nearly 95 Percent of U.S. Women and Over 150 Million Digital Consumers Meredith Corporation's newly promoted National Media Group President Catherine Levene announced two key executive leadership appointments: Alysia Borsa…
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RevTrax Driving Mobile Coupon Innovation Through Collaboration with The Coupon Bureau RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds…
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Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that it has achieved significant sales momentum through the first three quarters of 2020. The company's strategy to provide mobile-first…
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Zeta, a data-driven marketing technology company, announced the launch of CDP+, a new customer data platform designed to help marketers across industries deliver an elevated, omnichannel customer experience. CDP+ provides marketers with a…
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