Consumer Engagement

SharpEnd, the London-based Agency of Things™, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps. The deal consists of the initial acquisition of 20% of shares of SharpEnd by Guala Closures, with potential further capital injections in the company. Guala Closures will remain a minority investor while Cameron Worth, SharpEnd’s founder and current sole shareholder, will retain the majority of the company’s shares. Guala…

Gubagoo will list automotive dealerships' inventory on letgo's marketplace, help dealers and shoppers chat 24/7 in real-time, and generate high quality leads Gubagoo, the leading provider of conversational commerce solutions for Automotive Dealerships and OEMs, announced an integration with letgo, which makes it simple for millions to buy and sell locally. This integration allows automotive dealerships to use Gubagoo to automatically post vehicle inventory to letgo's marketplace. Gubagoo's professional chat…

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent Valassis, the leader in marketing technology and consumer engagement, shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories. Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the…

Response Path A.I. Smart Assistant Meets General Motors' Rigorous Standards of Superior Technology and Service Digital Air Strike, the leading automotive consumer engagement technology company, announced it has been approved by General Motors (GM) as an approved Chat Partner in the Dealer Digital Solution program. All GM dealers who are eligible for this marketing program can now use GM - iMR Turnkey match funds to cover the cost of Digital Air Strike's AI-powered Response Path smart assistant, which generates more leads,…

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

Award-winning Executive Recognized for Innovation in Marketing Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Michelle Engle to chief marketing officer (CMO). Engle has guided the Valassis brand evolution and go-to-market initiatives for the past year, in addition to helping establish the organization as an award-winning, omnichannel, data-driven marketing services company. As CMO, Engle continues to report to President and CEO Cali Tran, while leading all of Valassis…

Bounteous and EnterWorks Combine Strengths Across Data and Experience Management in Enabling Brands, Retailers, and Restaurants to Personalize Consumer Engagement EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, and Bounteous, a provider of big-picture digital solutions, announced a content and commerce partnership to deliver holistic digitally powered foundations for consumer-facing companies. EnterWorks brings its superior technology platform,…

Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to drive growth. Direct mail also motivates online purchases and appeals to a much coveted audience – millennials. Valassis research found millennials have a high response to direct mail, even more so when those ads are relevant and part of a multichannel campaign. According to the findings,…

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific…

Blis' Real World Intelligence Offers Insight on How the American Shopper Behaviors are Evolving and How Brands Can Compete in Crowded Retail Landscape Blis, the global leader in real-world intelligence, released the third installment of its quarterly series around how the world behaves.Today, Blis Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation and measurement for marketers and…

New Enterprise Solution Guarantees Higher ROI, Provides Tobacco Scan Data for Free Koupon Media, the leading consumer engagement platform and shopper analytics engine in the c-store industry, is reporting unprecedented growth in its c-store network. In 2019, promotions in the Koupon Network are on pace to grow by more than 120% while its insight and data analytics platform has reached over 4 billion measured consumer transactions, unlocking powerful insights to help marketers send targeted marketing campaigns to c-store…

ISM Connect launched its Sun Media Network by installing and activating dozens of mobile solar generators (MSGs) at Terrible Herbst gas stations and convenience stores throughout Las Vegas. ISM will deploy 150 MSGs at Terrible Herbst's locations by the end of the year as it builds the next-generation digital out of home (DOOH) network in direct response to increasing demands for renewable energy. The off-grid, solar-powered MSGs can charge electric vehicles (EVs), provide sustainable lighting, and engage customers through…

"Consumer engagement, in the traditional sense, has relied on messaging rather than interaction" Tell us about your role and journey into Technology. What inspired you to start at SharpEnd? Within the industry, there are many technology companies masquerading as brand experts and agencies who are lacking in the ability to work with and execute connected programs. SharpEnd was born out of a desire to fill this void. It was clear the tech space needed brand builders, focused on surfacing business value from new technologies,…

32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and consumer engagement, released findings from its newest research report, “Unpacking the Dynamic Online Shopper: Grocery & Retail,” highlighting modern grocery consumers’ behaviors and habits, as well as ways in which brands and retailers can attract them. “Unpacking the Dynamic Online Shopper: Grocery & Retail” According to FMI and Nielsen, annual online grocery spend is expected to hit $100…

Artificial Intelligence (AI) is chock full of bias. We see it everywhere from bots to recommendation engines. We find bias in website analytics and CRM data. Even AI platforms including Google and Amazon, have been challenged with data bias. It’s practically inescapable. Marketers see AI as the future of consumer engagement for brands. Yet, it’s easy to understand why a brand would be hesitant to risk building consumer-facing AI when consumers are increasingly cognizant of the dangers of data bias. Given that the data…

Esri Presents Special Achievement in GIS Award Valassis, the leader in marketing technology and consumer engagement, announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology. “Our powerful…

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

Implement the CCPA with OneTrust's Unrivaled Combination of Technology, Professional Services, Research and Readiness Portal, and Community Events With less than a year until the groundbreaking California Consumer Privacy Act (CCPA) goes into effect, OneTrust, the largest and most widely used dedicated privacy management technology platform with 2,000 customers, including 200 of the Global 2000, announced OneTrust for CCPA, a comprehensive solution for companies to operationalize CCPA compliance. OneTrust for CCPA is a…

Third Acquisition in Ten Months Adds Targeted Advertising and Advanced Credit Analytics to Digital Air Strike’s Award-winning Consumer Engagement Solutions Digital Air Strike, the leading social media, intelligent lead response technology and consumer engagement company, announced it has acquired the assets of the ad tech lead generation company, Target Media Partners Interactive (TMPi) and Libra Systems, a software company that simplifies leasing and financing operations for automotive retailers. The acquisitions represent…