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Consumer Engagement

New Conviva Data Shows Significant Drop in Ad Demand Despite Quality Improvements; Streaming Growth Normalizing After Pandemic Peak

Conviva’s Q2 2020 State of Streaming Report Highlights Impact of COVID-19, YouTube’s Move to the TV Screen and the Rise of Smart TVs Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q2 2020, showing streaming video advertising saw a sharp decline in the past quarter with ad attempts in Q2 down 28% globally and 22% in the U.S. as compared to Q1 2020. The report also details the impact of COVID-19 with expanded regional benchmarks illustrating that while…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

Valassis Research: Gen Z – Chasing and Redefining Value in Multiple Ways

New Data Illuminates Fresh Opportunities as Behaviors Shift Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, "Chasing Value: The Mind of the Modern Shopper." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the…

US Podcast Ad Revenues Near $1 Billion, According to IAB

IAB's Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The report projects that ad revenues will increase nearly 15% (14.7%) in 2020 despite COVID-19. Prior to the downturn caused by the pandemic, podcast ad revenue was estimated to grow by as much as 29.6% in 2020. Podcasts are gaining traction as part of brand annual…

New Research Shows 88% Of Online Brand Mentions Are Visual And Brands May Be Blind To Them

Brands could access >1000% more brand monitoring intelligence by choosing a platform or agency that supports visual brand monitoring  VISUA provides its Visual-AI technology to renowned companies including Brandwatch, eBay, NAGRA Kudelski, MVP, and TVEyes New research from Visual-AI company, VISUA has revealed that brands who choose a platform or agency that only monitor text-based mentions of their brand name are missing 88% of valuable brand insights. For the study, VISUA analysed 1 million global tweets only…

Valassis Research Illuminates Shifts in Consumer Behavior During COVID-19

Survey Identifies Appetite to Shop, Opportunities Based on Discovery and Desire to Save Valassis, the leader in marketing technology and consumer engagement, shares new research examining consumer behavior amid the COVID-19 pandemic as states begin to lift restrictions and businesses begin to reopen. These insights provide a powerful understanding of how behavior is shifting, allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands. Based on responses from 1,000 U.S.…

Fifty-Four Percent of Consumers Open Product-Oriented Email When Clear Customer Action is Included

SparkPost, the world's largest email delivery and analytics engine that delivers nearly 40 percent of the world's email, today published the results of a consumer survey co-developed with leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are doing that drive consumers away. The survey analyzed data from 1,124 consumer…

Applexus Launches Simpleretail, an AI-Powered Platform for Curbside and Omnichannel Retailing

Applexus launched the latest version of their SimpleRetail solution to address the retail industry’s need to provide an engaging and consistent shopping experience across all channels. In the “new normal” after COVID-19, consumers will move from buying traditional in-store to curbside, delivery and buy-online-pickup-in-store (BOPIS) channels. To win in this changed landscape, retailers must rapidly provide an engaging buying experience across all channels. SimpleRetail is an intelligent digital store and consumer experience…

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

TechBytes with Benjamin Pavanetto, Managing Director at Adludio Asia

Tell us about your role and the team/technology you handle at Adludio. I launched Adludio’s first overseas office in 2017 out of Singapore. We now have offices across Singapore, Hong Kong, and Taipei. I act as Managing Director for the region. We launched in the Asia Pacific three years ago with a mission to make a mark with a unique approach to Advertising. We wanted to focus on brilliant creative that is built based on how users consume content on their smartphone, in order to deliver guaranteed brand performance. It…

Valassis Missing Child Program Gives Hope, Offers Connectivity

National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts Valassis, a Vericast business and leader in marketing technology and consumer engagement, takes pride in its ongoing commitment to help find missing children as National Missing Children’s Day nears – marked each year since 1983 on May 25. One of the program’s goals is to make sure that no missing child is forgotten. Have You Seen Me? ® is a program that started 35 years ago in partnership with the National Center for Missing &…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

Social Distancing and Quarantine Orders are Pushing Up Digital Sales Volumes

PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published. Marketing Technology News: Yottaa Publishes Addendum to the 2020 Ecommerce Leaders Survey Report to Include COVID-19 Data The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

Dada Group Launches Livestreaming E-Commerce Platform with One-Hour Delivery

High Demand for the Service Demonstrates Growing Online Economy in China Launch Highlights Strong Synergies between JDDJ and Dada Now Dada Group, China's leading local on-demand delivery and retail platform, today announced it is rolling out a Livestreaming E-Commerce service with one-hour delivery to nearly 100,000 retail stores in more than 700 counties and cities across the country. This new service offers a unique shopping experience for consumers and highlights the significant synergies between Dada's two complementary…

Digital Air Strike Launches Power Text Paired with AI to Help Businesses Provide Customers with Timely Updates During COVID-19

Artificial Intelligence Technology Nurtures Leads and Helps Businesses Connect Virtually with Consumers While Adhering to Shelter-in-Place and Social Distancing Guidelines Digital Air Strike, the leading consumer engagement technology company, announced its new Power Text messaging technology that allows businesses to quickly and effectively deliver important, timely updates to customers via SMS messages. Power Text is paired with Response Path AI-powered messaging as part of Digital Air Strike's new Virtual Retailing…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…