Browsing Tag

marketing campaign

MGM Resorts Receives Two Awards for Outstanding Travel Marketing from Hospitality Sales & Marketing Association International

MGM Resorts International received a Gold award for Corporate Social Responsibility and a Bronze award in the Integrated Marketing Campaign category in the 64th annual Adrian Awards; the largest and most prestigious global travel marketing competition. For 2020, the Hospitality Sales & Marketing Association International (HSMAI) redesigned the Adrian Awards to reflect the current travel landscape, with focus categories of Corporate Social Responsibility, Crisis Communications/Management,…

MarTech Interview with Andrea Maconachy, EVP of Marketing at All Campus

"The fields of marketing and technology are inescapably intertwined. You can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with day-to-day you have to have technological help." Please tell us about your journey into marketing technology and how you started at All Campus. The fields of marketing and technology are inescapably intertwined. In my opinion, you can’t be a marketer unless you’re harnessing data in some way, and with the vast amount of data we deal with…

Netflix’s Popular Marketing Campaigns of 2020

Marketing campaigns represent the best possible way to engage with customers, clients, and leads. They are meant to get attention and for people to start talking about the product/service. They even perform better than traditional advertising. With that being said, let’s have a look at the veteran online streaming service provider Netflix and its incredible campaigns of 2020. April — “April Feels Day” On the 1st of April, Netflix launched a campaign where it asked users to spare the fools and spread the warmth by…

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Cuisinart Wins Big at 2020 MarCom and dotCOMM Awards

Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the Air Fryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware. MarCom is among the largest,…

Prime TSR Launches Customer Experience 360 Campaign

Prime TSR launches a new marketing campaign focused on using modern technology and business thinking to drive superior customer experiences. The campaign will include interviews with the Prime TSR executive team and covers topics such as predictive analytics, CRM, unified digital experiences, call center technology, and voice and chatbot technology for customer service. Marketing Technology News: Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination “We’ve been helping…

MessageGears and Sageflo Partner to Empower Distributed Marketers

By integrating their products, MessageGears and Sageflo have made it easier for distributed marketing teams to access customer and brand data, so they can send timely, personalized marketing messages. MessageGears, the customer-marketing software company, and Sageflo, the marketing campaign management software company, have integrated their products to help distributed marketers quickly, easily, and securely access the data they need to deliver timely, targeted marketing messages. Distributed marketing teams have always…

Plannuh Introduces Comprehensive Marketing Campaign and Plan ROI Measurement

Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, announced new functionality that helps marketers reliably and consistently measure the true ROI of their marketing campaigns and their entire marketing plan. Built on unique ability to accurately capture the entirety of marketing investments into plans and their campaigns, the latest release delivers accurate cost-per-outcome (CPO) and return on investment (ROI) insights that allow marketers to track and prove the full business value of…

Vendasta Wins Silver Stevie at the 17th Annual International Business Awards

Vendasta, the leading end-to-end e-commerce platform for companies selling digital solutions to local businesses, is proud to be named a Silver Stevie Award recipient for Company of the Year (Computer Software) at the 17th Annual International Business Awards. More than 3,800 nominations for organizations across the globe were considered in a range of categories, including Marketing Campaign of the Year, Best New Product or Service of the Year, and Startup of the Year. The awards were determined by the average score of…

Inxeption’s New Multisite and High-Volume Commerce Release 9.0 Powers Industrial-Strength eCommerce and Logistics

Industrial online commerce pioneer Inxeption announced its robust Multisite and High-Volume Commerce Release 9.0. The release is a reworking of its technology platform to enhance performance and usability for large customers with complex, high-volume, and multiple-distribution-point logistics needs, in addition to other specific enhancements. “Our goal is to bring businesses the industrial-strength tools and capabilities many B2C selling platforms lack,” explains Chief Operating Officer Mark Moore. “Release 9.0 is another…

Creating Marketing Campaigns with a Human Touch

In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate leads, and convert those leads into new customers with more vigor than before. Marketers are adapting and testing new approaches, and actively reviewing metrics and ROI on digital campaigns to meet leadership and company goals. The pressure is on to deliver. As marketing continues to adapt to the impacts of COVID-19,…

Martech Startup Transformania Expands Management Team with Chief Operating Officer

Former Tracx CEO and Vocus executive Darren Stewart will manage worldwide product roadmap for SaaS products that boost email marketing campaign performance Marketing technology startup Transformania LLC announced the appointment of veteran tech executive Darren Stewart as its Chief Operating Officer. Most recently, Stewart was CEO of Bethesda, Maryland-based Tracx, Inc. and was previously SVP of Professional Services at Vocus, Inc. in Beltsville, Maryland. Marketing Technology News: Club Vita Appoints Jennifer Haid CEO…

CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

Today, while many businesses have slowed down, or in some cases completely stopped, there are still markets that are showing some positive trends. True Influence is seeing the volume of interest in demand generation from numerous industries and buying groups has increased compared to the start of the earliest shelter in place orders due to COVID-19.  Changes in the business environment can mean changes in your target audience. Intent signals about your customers and prospects enable companies to focus their time and…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

Orion’s Turnkey Marketing Platform, Market*r, Supercharges Firm’s Growth Potential

The new tech offering helps advisors boost client engagement and fill their sales pipeline based on a core connection to Orion’s financial planning capabilities and underscores the critical importance of an advice-based investment experience particularly through periods of economic uncertainty Orion Advisor Technology, LLC (“Orion”), the premier technology provider for registered investment advisors, today announces the release of its new intuitive marketing automation platform: Market*r. “Other platforms leave users…

Tiger Pistol Named Localogy Excellence Award Winner

Tiger Pistol Technology Creates Critical Connection Between Realogy Real Estate Agents and Homebuyers Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Localogy Excellence Award for "Best Localized Marketing Campaign." "Very few industry groups understand marketing success in the local marketplace the way Localogy does," said Paul Elliott. "Time and again, Tiger Pistol's global-to-local…

Why PR Is the Missing Link in B2B Lead Gen Strategies

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Unlocking Advertising Potential With the Power of Machine Learning

Capturing and maintaining consumers' short attention span is becoming increasingly difficult, especially with the rise of multi-screening. It was recently reported that 72% of people aged 16-24 use social media whilst they watch TV. This demonstrates how ingrained multi-screening behavior has become, particularly for Gen Z consumers. In today’s market where consumer attention is divided across multiple platforms and formats, only the most engaging and relevant advertising will resonate with audiences. Businesses are…

Building on a Year of Record Growth, Hothouse Recruits Creative Leaders Mike Schatz and Jennifer Lewow

After a year of breakthrough marketing campaigns and unprecedented growth, Atlanta agency Hothouse is strengthening its strategic and creative offerings with the promotion of Dale Bump to EVP of Brand Strategy and the hiring of VP/Group Creative Director Mike Schatz, and Design Director Jennifer Lewow. “Through new partnerships with Roomkey, TiVo, IHG, Cox Automotive, and others, we’ve been in accelerated growth mode over the last year,” said Hothouse President Jon Katinsky. “As we build on this momentum, Mike and…