TechBytes with Sunil Karkera, Global Head at TCS Interactive
How do you define BrandTech? The idea of “MarTech” is well-entrenched and widely used, and “BrandTech” builds on the MarTech …
Viva Entertainment Group Launches a Marketing Campaign in Times Square, the Center or New York City, and Provides Update to Shareholders
Viva Entertainment Group, Inc, a developer of OTT systems through which television services are delivered using the Internet, is pleased …
Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable
Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their …
How Headless CMS Technology Impacts Sales Growth
Companies that drive revenue by delivering great digital experiences to customers are feeling the painful limits of traditional CMSes. Now, …
Translation and Localization: Options for Getting into More Markets Faster
Speaking the language of a target audience is key to market penetration and success. A new batch of Translation and …
Why Collaborative Technologies Need a Bigger Role in the Martech Stack as CMOs Expand In-House Creative Agencies?
The modern marvel of Martech stack has brought us better insight, targeting, timing and reach. In many ways, the advent …
People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and Campaign to Opportunity Accountability
People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the …
Xerox Unveils New Services Offerings to Advance Clients’ Digital Transformations
Expanded Portfolio Enables Clients to Redefine the Way They Work, and Reimagine the Employee and Client Experience at the Intersection …
ServiceTitan Names Former PlayStation and Intuit Executive Guy Longworth as Company’s First Chief Marketing Officer
No. 1 Home Service Business Management Software Expands Its Executive Team with Former Intuit Quickbooks and Sony Playstation Marketing Chief …
Interview with Santi Pierini, President and COO, CAKE
"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to …
Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards
Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and …
Adobe Brings Accurate Attribution with Advertising Analytics
New Launch from Adobe Analytics Helps to Understand the Efficiency of Search Advertising Investment into Digital Property Adobe Analytics has …
Full Circle Digital Source Tracker Unveiled to Refine Martech Revenues
Full Circle Digital Source Tracker Is a New Technology That Extends Full Circle Insights’ Product Suite to Empower Performance Marketers …