Verint , The Customer Engagement Company™, announced the completion of the previously announced transaction to acquire Conversocial, a leader in conversational customer experience delivered over messaging channels.

Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals

On August 10, Verint issued a release, Verint Expands its Cloud Platform Capabilities to Help Brands Accelerate Digital-First Customer Engagement, stating its intent to acquire the leading conversational messaging company.

In a recent Saddletree research note, Paul Stockford commented on the acquisition, “Verint enters this customer service market segment at an ideal time and with the potential to redefine the third-party messaging customer experience as it continues to find new applications for its conversational artificial intelligence (AI), as provided by Verint Intelligent Virtual Agents (IVAs). While most third-party messaging applications focus on messaging, Verint already has the technology in-hand to further personalize these emerging digital channels with conversational AI.

Marketing Technology News: MarTech Interview with Clarence Kam, Chief Product Officer at JW Player

Conversocial solutions help leading brands such as Google, Sephora, British Airways, and Hertz build and scale relationships through the personal touch and convenience of social messaging. The combination of Verint and Conversocial will provide organizations with support for digital customer engagement with connections to the commonly used messaging channels, including Apple Business Chat, Facebook Messenger, Twitter, WhatsApp, and more.