Recognized as Best and Most Innovative Solution for Customer Engagement Excellence in Ventana Research’s 12th Annual Awards for Technology Pioneers

Verint Systems Inc., The Customer Engagement Company, announced that its Unified Voice of the Customer^™ (VoC) product has won a Digital Innovation Award for 2019 from Ventana Research. Unified VoC, part of the Verint Experience Cloud, took first place in the Customer Excellence category, which honors a technology vendor that best exemplifies innovation in applications and technologies that support customer engagement.

“It’s an honor to be recognized in this year’s awards by Ventana Research”

Verint was selected from hundreds of entries – in a range of categories including analytics, marketing and digital technology – to become one of three finalists and inevitably the Winner in digital innovation for customer excellence. The awards recognize vendors and their technologies that have had the most striking impact on their respective markets.

“Verint solutions leverage digital insights to improve customer experience across the entire journey. Unified VoC provides a complete omnichannel view of the customer and offers true innovation to compete in today’s experience economy,” says Mark Smith, CEO and chief research officer at Ventana Research. “Congratulations to Verint for its exceptional innovation in Unified VoC and its impact on organizations needing to understand and optimize actions and processes.”

Marketing Technology News: Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

Smith added, “The focus on optimizing the customer experience in the industry has become a north star for many organizations. However, most don’t listen to the experience provided throughout the customer journey and, in essence, don’t provide a voice to its customers. Verint’s technology addresses that need and helps organizations listen and engage its customers to ensure that feedback and satisfaction is listened to as well as acted upon to support Voice of the Customer programs.”

Ventana Research has consistently recognized Verint through the years—including ranking the company for its products and technology in market research reports and awards like the 2017 Ventana Research Digital Innovation Awards, which named Verint’s Digital Feedback Management solution as a finalist.

Marketing Technology News: Why Your Digital Marketing Strategy Needs Instagram

“It’s an honor to be recognized in this year’s awards by Ventana Research,” says Verint’s Ben Smith, vice president and general manager of Verint Experience Management solutions. “As more customers engage with brands through multiple channels, organizations need a complete view and a deeper understanding of all the signals across the customer journey. They can’t afford blind spots. Enterprises need feedback from more than surveys to differentiate in today’s marketplace, and with our Unified VoC solution, they get it—omnichannel CX insights to drive improvements across the business.”

Verint’s Experience Management solutions provide a comprehensive omnichannel view of direct, indirect and inferred Voice of the Customer feedback from across key engagement channels and with a powerful, automated analytics engine to deliver actionable insights. With Unified VoC, organizations can listen, analyze and act holistically across channels with a single fully connected platform. Through integrated speech and text analytics, Unified VoC can also natively tap into the rich CX insights available from contact center interactions to create a holistic view of the customer experience.

Marketing Technology News: Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution