As customer reviews become a major influencer on a business’ success, Widewail, the leading reputation management, and social media engagement platform announced an expansion of its product suite with the launch of ‘Invite’, a proactive SMS-driven review generation tool. Widewail’s Invite gives businesses another lever to pull to automatically and continually generate content via SMS and deliver a timely review response strategy that keeps customers engaged, satisfied, and loyal. Whether the business is a standalone mom-and-pop shop or a well-known consumer brand with multiple franchises, Widewail is helping organizations leverage customer reviews as one of their most powerful marketing assets.

As more local businesses and franchises lean toward operating a digital storefront for all or some of their products and services, they have inherently become dependent on the shared opinion of others to attract customers and maintain a positive reputation. However, the combination of multiple platforms that host reviews, the volume and unpredictability of review and social content, and the lack of staff to manage an effective response strategy has led to increased complexity in online reputation management. Widewail’s solution eases the operational burden of reputation and engagement management while maximizing reviews to publicly highlight a company’s dedication to customer service and satisfaction, the ultimate purchasing decision factor.

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“We are living in a new world where the trust of customer reviews – anonymous or not – drives buying decisions as much as, or more than, a brand marketing message,” says Matt Murray, founder, and CEO of Widewail. “Volumes of business today, in every industry, are gained or lost because of positive or negative reviews. Widewail is enabling companies of all sizes in all markets to apply a strong review generation and response strategy across multiple platforms that builds their reputation, provides personalized support, and drives growth without piling on additional tasks to existing staff. We are giving our customers critical tools and services to strengthen their reputation, not drown in customer review content and influence.”

Widewail’s Invite, a subscription-based review generation tool, is available beginning September 15th. Onboarding for new and existing clients is almost immediate (less than an hour) and customers can track customer review status, volume, and Widewail’s Invite product performance through a user-friendly dashboard.

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Widewail’s customer base has grown 132% in the past year, and Invite is the latest addition to the growing company’s existing reputation management platform which features:

• Instant notification via text with a copy of a negative review and a suggested human-authored response to publish or edit
• Continuous monitoring of stores’ review sites on Google, Yelp, Facebook, and other industry-specific sites
• Access to real-time analysis and reporting across monitored sites
• Sentiment scoring for Facebook and Instagram
• Side-by-side comparisons among profit-centers
• Q&A seeding and management on the location’s Google My Business page

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