Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution
Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus.
Brands are set to spend up to $15 billion on influencer marketing by 2022, per Business Insider Intelligence estimates. Sadly, many brands don’t see a return on their spending due to mismanagement, misaligned talent, fraud, and a variety of other issues that make the space difficult to navigate. Influsoft simplifies the process. An all-in-one influencer marketing solution and the industry’s first cross-channel planning, management, and measurement platform, Influsoft was created to tackle the glaring needs in the market for a fully encompassing platform that streamlines the entire influencer marketing campaign process.
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“Influsoft brings every aspect necessary to run a successful influencer marketing campaign under one roof,” says Jonathan Chanti, CRO of Influsoft. “ We’ve essentially built the Tesla of Influencer marketing platforms. It’s the most efficient way to discover, implement, and measure a campaign which ultimately empowers brands to bring their marketing efforts in the house or feel more confident in their decision making when working with vendors, Influsoft is every CMO’s best friend”
Key features of Influsoft include
- First party insight into internal accounts
- Granting partners direct API access to Facebook, Instagram, Youtube, Twitch, Twitter
- A list building and external client-facing portal option for sourcing the optimal Influencer and managing feedback
- A contract and conflict manager for all sponsorship work
- Influencer deliverable manager which tracks and streamlines all campaign deliverables
- An internal task manager to monitor how teams are executing campaign objectives
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Measurement features compare campaign performance such as top performers, audience growth, views, impressions, likes, comments, shares, highest grade of granular video analytics on FB, IG, and YT, click-through data, CPM calculators, and audience demographics. Influsoft also allows for integration with any 3rd party related to e-commerce or apps, allowing users to conceptualize goals that are important to their campaigns.
“Through our above-board access to platforms such as Youtube, Facebook, Twitch, and the like, Influsoft plans to maintain the ethos that brands come first,” continued Jonathan Chanti, CRO of Influsoft. “Influsoft provides marketers with the insights they need to make strategic decisions, at every stage of the campaign process, and most importantly hold their team and partners accountable. We have optimized influencer marketing for the future, and made best in class features accessible through our pricing and value propositions.”
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