marketing analytics

Cloud-based product for life sciences companies leverages AI to boost patient engagement and improve digital marketing value measurement Deloitte announced the launch of its ConvergeHEALTH CognitiveSpark™ for Marketing artificial…
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Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic features are included. Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic…
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Solution leverages the most comprehensive source of consumer identity data, machine learning capabilities, and direct integrations with publishers and platforms across the linear and digital media world Neustar Inc., a global information…
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Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. LeadsRx Privacy Studio™ is available to IT teams and…
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Brandtech group deepens global tech and data capabilities with key LatAm Google and Salesforce partner, as it announces more than 50 percent organic growth year-to-date Fast-growing global brandtech group, You & Mr Jones, has acquired…
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Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of…
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Domo, provider of the Domo Business Cloud, announced today that it has been named to the Constellation ShortList™ for Marketing Analytics Solutions for Q3 2021. Domo has been named to this ShortList for seven consecutive years, as a…
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AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution…
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Over the past few years—and especially in 2020—marketers have had to be increasingly flexible and agile to meet ever-changing consumer demands. In this year’s Nielsen 2021 Annual Marketing Report, The Era of Adaptation, we found that…
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For brand marketers to build long-term trust and customer loyalty, it is now integral for them to offer permission-based marketing and rewards to help create valuable engagement and interactions. Catch these latest martech highlights and…
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Napkyn Analytics Chief Executive Officer, Jim Cain, to present at MADS 2021, October 25th, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced…
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- Latest investment reflects the growing global importance of marketing data analytics - Proceeds will be used to evolve Adverity’s predictive technology stack for marketers Adverity, the rapidly growing marketing analytics platform,…
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Ziflow, the industry's leading creative review and approval solution for agencies and brands, announced that it has been selected as the winner of the "Best Marketing Resource Management Platform" award in the 2021 MarTech Breakthrough…
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Adopting automation into your marketing practice can boost your productivity, help you reach customers more efficiently, and lead to cost savings for your organization. However, not every company is at the same place in terms of tech stacks…
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Adswerve recognized for the company’s achievements in the Google Cloud ecosystem Adswerve, a leading Google Marketing Platform partner and consultancy, has been selected as the 2020 Google Cloud Specialization Partner of the Year for…
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Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Everflow, a performance marketing analytics company based in Mountain View, CA, has selected Precog to help power…
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Fractal, a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, announced that Dave Botkin, former Senior Director - Marketing Analytics at Google, has joined the company as a strategic…
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AdImpact, a leading competitive ad intelligence SaaS company, has announced that William Macauley has joined the company as the Vice President of Product. As part of the executive leadership and reporting to Kyle Roberts, Macauley’s role…
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CallRail, a marketing platform that helps businesses accelerate growth with marketing analytics and communications tools, today announced the launch of its Good to Grow campaign (#GoodToGrow). With a focus on giving back to the…
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Keen Decision Systems announced that Enid Maran will join the company’s executive team as Chief Revenue Officer. Maran, who most recently served as managing director of PRTech company Onclusive, brings more than a decade of experience…
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