marketing analytics

Every business, big or small, must create its marketing ecosystem; an interconnected bench of tools and software that offer the latest on-demand features. Marketing tools are designed to facilitate modern businesses to perform their…
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2022 winners include Hilton, Prudential, PepsiCo, and Sanofi for best-in-class marketing analytics Neustar, a TransUnion company, announced the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla.…
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Collaboration will strengthen advertiser controls and optimize value on the neighborhood network Nextdoor, the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, announced a strategic…
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As an experienced marketer, you got a flair for using insights and trends from one platform to assist with activities in another. It is beneficial and boosts your marketing efforts. Why we say this here is because we are going to talk…
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Dave Ramsay will direct Adludio’s strategy, product roll-out and the transformation of its global offering, while Ian Liddicoat will lead on company’s technology, analytics and insights capabilities Adludio, the global advertising platform…
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How are the newest marketing automation features changing the way B2B marketers function? And what does the future look like for user generated content and social marketing? Find out more from this latest martech weekly highlight:…
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The legal case management software company earns its industry-leading 28th patent. GrowPath continues to prove its commitment to helping law firms maximize their revenue. The legal tech company followed up last month's announcement of its…
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Weave’s communications and engagement platform honored for its innovative solutions for small and medium-sized businesses Weave, the all-in-one customer communication platform for small business, has been named the winner of Best SMB…
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Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger…
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Prestigious annual global awards program recognizes 6sense Revenue AI™ industry impact 6sense, the leading platform for B2B organizations generating predictable revenue,  announced that its 6sense Revenue AI platform has been selected as…
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Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World 33Across, a publisher technology platform designed for the open web, announced that it has won the 'Best…
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Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World Contentgine, the world leader in content-based marketing, announced that its Content Indication Platform (CIP)…
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Data-driven performance marketing leader to continue driving global growth across the organization Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced Scott Bauer as the new Vice…
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Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps…
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Golden Proportions Marketing, the developers of Smart Market Dental call tracking software, have announced its newest release, featuring advanced artificial intelligence technology. The latest version of Smart Market Dental, which is…
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LayerFive, a CDP Solution for Shopify, announced it has released extensive enhancements for marketing analytics & attribution to its Customer 360° Platform. LayerFive, a Customer Data Platform for Shopify announced industry leading …
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CEO Joe Walsh calls 2020s “The Decade of Small Business Automation” and says local firms across US and other developed countries are “ready to move to the cloud” Thryv Chairman and CEO Joe Walsh will unveil his vision for “the decade of…
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Why is it so hard to get data to work for marketers? In order to move forward, oftentimes we have to look back at our previous work and evaluate where the successes and pain points were in order to create a better future. As marketers…
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An Emory Executive Education offering, the newly launched online program will equip marketers with in-demand skills for accelerated career growth In a bid to strengthen its global foothold, upGrad, Asia’s higher EdTech leader, announces…
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As a new era of digital privacy unfolds, Alight Analytics goes all-in on developing future-ready analytics products under the ChannelMix brand Alight Analytics, the Kansas City-based marketing analytics firm, announced a…
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