Browsing Tag

marketing analytics

New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces

LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem. Marketing Technology News: Admix Expands Into US And EMEA With Major Hires from Google and Spotify Marketing ecosystems are composed of…

Ipsos MMA Announces a Transformational Predictive Analytics Solution

Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge: Sometimes it takes a crisis to really shake things up and drive change. Late one April night in this damnable year, the Ipsos MMA team was processing reams and reams of data looking for answers to explain how changes in marketplace dynamics, competition and consumer behavior affect marketing…

MOTUS Consumer Insights Appoints VP of Operations

MOTUS Consumer Insights, a leading business analytics, and marketing agency has appointed Dan Collins as Vice President of Operations. He is the latest in a series of executive-level hires during a year of rapid expansion. "Throughout 2020, we've seen explosive growth across our primary verticals of retail, healthcare and fitness," said Pete Stipher, President of MOTUS Consumer Insights. "This speaks to MOTUS's ability to provide winning solutions even in turbulent markets. As VP of Operations, Dan's wealth of operational…

Neustar Launches the Fabrick ID to Future Proof Media Buying and Selling in a Post-Cookie World

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of the Neustar Fabrick ID to power next generation addressable media buying and selling without relying on cookies or mobile advertising IDs (MAIDS). The Fabrick ID provides secure and persistent cross-media linkages between advertiser audience data…

Validity Announces Expansion of Relationship with Microsoft

Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV Connect Partner Program, which unlocks Microsoft technical, marketing, and sales enablement resources and allows Validity to offer its powerful suite of CRM data quality tools directly to Microsoft Dynamics 365 customers for the first time. “This new collaboration with Microsoft gives both…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Coming of Age: 2020, a Generation-Defining Year for Gen X and Boomers

By the end of this decade, most global consumers are expected to be older than 60. Though the global population is aging and people are having fewer babies, the power and influence of older groups in the marketplace seems to have been largely lost on some marketers. As Generation Z have taken the pedestal from under millennials as the newest enigma for the modern marketer, Generation X or Gen X and baby boomers have often been left at the margin. “Old” and “young” stereotypes becoming old-fashioned Younger…

Neustar Launches Unified Analytics Powered by Fabrick

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by Neustar Fabrick, the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms. This enables brands to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their Return on Ad Spend (ROAS). For over…

Fall Update: Mapp Cloud introduces a Multitude of New Features – Interactive Emails, Unified Customer Profiles, Cookieless Tracking,…

Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and its consequences means that it is more…

Wayflyer Secures $10.2 Million in Seed Round

Funding round will support market expansion, growing analytics capabilities Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced its Seed Capital raise of $10.2 million. The capital will support the company’s global growth ambitions, ability to continue to provide funding for e-commerce platforms, and further develop its proprietary technology. The seed funding round was led by QED Investors (Credit Karma, ClearScore, Nubank, SoFi), with Middlegame Ventures and co-investors Speedinvest…

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

Clovis Point Capital Announces Significant Growth Investment in NinjaCat

NinjaCat, a leader in marketing analytics software solutions, announced it received a significant growth equity investment from Houston, Texas-based Clovis Point Capital Clovis Point Capital (“Clovis Point”), a Houston-based growth equity firm, announced the completion of a significant growth investment in NinjaCat, Inc. (“NinjaCat” or the “Company”), the leading all-in-one platform for marketing teams to store, report, monitor and analyze data at scale. Founded in 2013, New York-based NinjaCat enables…

Invoca Study Finds Increased Role of Website Experience and Customer Service in Big-Ticket Purchases During COVID-19

8 in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent; 1 in 3 will find a new brand when they run into website trouble There's no denying that the COVID-19 pandemic has impacted our lives: it is changing the way we work, how we interact with family and friends, and the way we shop. A new report from Invoca, "High-Stakes Purchases and Consumer Confidence in the COVID Era," highlights data from a survey of 500 U.S. adults to understand specifically how…

Wayflyer Announces Partnership With Hawke Media

Digital marketing consultancy, Hawke Media, integrates Wayflyer’s revenue-based financing platform in its full-service marketing solutions Wayflyer, an eCommerce platform that provides both capital and marketing analytics to small businesses, today announced that it is partnering with Hawke Media, an award-winning marketing consultancy based in Los Angeles, California, to offer revenue-based financing services as a part of Hawke’s expanded marketing solutions. “Hawke Media understands what it takes to create a…

TechBytes with Nicola Liverani, Senior Director, Partner Global at Mapp

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community.  The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. Marketing Technology News: Hyland Names Susan Decathelineau…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Mapp Launches Free Expert Community

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…

Mapp Launches Global Partner Programme

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…