marketing analytics

CEO Joe Walsh calls 2020s “The Decade of Small Business Automation” and says local firms across US and other developed countries are “ready to move to the cloud” Thryv Chairman and CEO Joe Walsh will unveil his vision for “the decade of…
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Why is it so hard to get data to work for marketers? In order to move forward, oftentimes we have to look back at our previous work and evaluate where the successes and pain points were in order to create a better future. As marketers…
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An Emory Executive Education offering, the newly launched online program will equip marketers with in-demand skills for accelerated career growth In a bid to strengthen its global foothold, upGrad, Asia’s higher EdTech leader, announces…
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As a new era of digital privacy unfolds, Alight Analytics goes all-in on developing future-ready analytics products under the ChannelMix brand Alight Analytics, the Kansas City-based marketing analytics firm, announced a…
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CallRail sustained a landmark year, growing employee headcount, customer base, partner network, and enhancing product portfolio. CallRail, a marketing analytics and business communications platform, announced today that it achieved several…
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Adswerve earns Best Places to Work accolades in Colorado and Seattle Adswerve, a leading Google Marketing Platform partner and consultancy, today announced its recognition by Built In’s 2022 Best Places to Work Awards. Adswerve was…
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Integrated offering to create world's most complete view of consumer engagement and reach across digital platforms Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that it has acquired…
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Geneva-based eBusiness Institute announces its acquisition by global data and analytics company, Lingaro Group. This powerful union, shaking up the competitive landscape of digital consulting companies, will set new standards for…
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Inbox Monster's channel program combines exciting innovations in deliverability monitoring with the industry's leading revenue share to offer partners new opportunities for growth. Inbox Monster, a next generation email deliverability…
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CallRail onboards industry experts to propel revenue growth, product engineering, and brand activation CallRail, a marketing analytics and business communications platform, today announced three new additions to its…
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Cloud-based product for life sciences companies leverages AI to boost patient engagement and improve digital marketing value measurement Deloitte announced the launch of its ConvergeHEALTH CognitiveSpark™ for Marketing artificial…
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Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic features are included. Verfacto, marketing analytics for eCommerce, has updated its subscription plans with a free tier. All basic…
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Solution leverages the most comprehensive source of consumer identity data, machine learning capabilities, and direct integrations with publishers and platforms across the linear and digital media world Neustar Inc., a global information…
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Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. LeadsRx Privacy Studio™ is available to IT teams and…
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Brandtech group deepens global tech and data capabilities with key LatAm Google and Salesforce partner, as it announces more than 50 percent organic growth year-to-date Fast-growing global brandtech group, You & Mr Jones, has acquired…
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Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of…
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Domo, provider of the Domo Business Cloud, announced today that it has been named to the Constellation ShortList™ for Marketing Analytics Solutions for Q3 2021. Domo has been named to this ShortList for seven consecutive years, as a…
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AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution…
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Over the past few years—and especially in 2020—marketers have had to be increasingly flexible and agile to meet ever-changing consumer demands. In this year’s Nielsen 2021 Annual Marketing Report, The Era of Adaptation, we found that…
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For brand marketers to build long-term trust and customer loyalty, it is now integral for them to offer permission-based marketing and rewards to help create valuable engagement and interactions. Catch these latest martech highlights and…
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