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marketing analytics

Brillio Expands Analytics Capabilities With Cognetik Acquisition

Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers. Cognetik enables companies across the globe, including Facebook, Pizza Hut and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty, drive revenue and advance business transformation. Terms of the deal were not disclosed. The acquisition of Cognetik strengthens…

Adverity Named Grid Leader In G2 Summer 2020 Report

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

Analytic Partners Launches Fully Integrated Test and Learn Solution

Agile Learning Adds Sophisticated Experimental Design, Validation, and Insights to GPS Enterprise Platform Analytic Partners, a global leader in marketing analytics, announced the official launch of its test and learn solution, Agile Learning as part of the GPS Enterprise solution suite. Agile Learning supports data-driven decision making across an organization by designing experiments that provide accurate and faster validations. Agile Learning makes sophisticated experimental design easy by guiding the user through…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

DashThis Offers Marketers Powerful Attribution Data With Its New CallRail Integration

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers will be able to see the full picture of their marketing efforts, understanding which campaigns are generating the most revenue for their businesses. CallRail is a powerful marketing analytics platform that enables marketers to track all insights from their phone calls and form submissions that come into their…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing Leading Revenue Operations solutions provider LeanData introduced LeanData Engagement, a new analytics offering in the company's comprehensive portfolio of go-to-market orchestration and automation solutions. Built upon the market's most sophisticated Lead-to-Account Matching technology, LeanData Engagement allows marketers to forge greater alignment with their sales…

MarTech Primer: Marketing Analytics

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

MarTech Interview with Mark Emond, President at Demand Spring

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Portland Advertising Agency Reintroduces Itself As Rain

Updated Brand Embraces the Company's Geographic Roots and Promise of Transformational Growth to Clients The leading direct-to-consumer advertising agency, R2C Group is reintroducing itself as Rain, the growth agency. The comprehensive rebrand emphasizes the company's long-standing focus of driving transformational growth for DTC companies. Today, the fully integrated agency unveils a new identity and positioning. CEO and co-founder Michelle Cardinal leads the agency through this evolution of the company, which is…

Acxiom Makes Its Data Available to AWS Customers on AWS Data Exchange

Acxiom®, the data and technology foundation for the world’s best marketers, announced its selection as a Launch Partner for AWS Data Exchange, a new service that makes it easy for Amazon Web Services (AWS) customers to securely find, subscribe to and use third-party data in the cloud. AWS Data Exchange will provide access to Acxiom’s expansive aggregated data for marketing analytics, including data from countries across EMEA, APAC and the Americas. “We also look forward to bringing more of Acxiom’s high-value products and…

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount of this internet traffic is being routed through proxies. Online users wanting to surf the web anonymously often use proxies that can provide them with a means to mask their IP address from the rest of the world―and thus their locations and all the contextual information that can be gleaned in order to make marketing messages more targeted and personalized. By connecting to the internet…

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

Everything You Need to Know About Marketing Analytics

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Everything Marketers Need to Know Before Implementing Marketing Analytics.’ Our marketing analytics solutions follow a strategic approach that focuses on closing process loops, maximizing revenues, and winning more customers. With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note…

The 6 Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When done correctly, there is much to gain. One can optimize budgets and increase Returns On Investment (ROI), predict Sales across Product Categories, and grow your business significantly. On the flip side, however, when done incorrectly, there is much to be lost – like misdirected investment…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

TechBytes with Michelle Engle, SVP of Marketing at Valassis

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…

TechBytes with Cris Kuehl, VP of Analytics and Client Insights at Sitel Group

Tell us about your role and the team/technology you handle at Sitel Group. As the VP of Analytics and Client Insights, I lead a team of Data Experts responsible for the development and execution of data-driven campaigns to improve the customer journey. Leveraging deep contact center data derived from every touchpoint on the customer journey, I get under the hood of customer experience (CX) programs to better understand client challenges, successes, and areas for growth opportunities. At Sitel Group, which technologies…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…