marketing analytics

Adswerve recognized for the company’s achievements in the Google Cloud ecosystem Adswerve, a leading Google Marketing Platform partner and consultancy, has been selected as the 2020 Google Cloud Specialization Partner of the Year for…
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Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Everflow, a performance marketing analytics company based in Mountain View, CA, has selected Precog to help power…
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Fractal, a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, announced that Dave Botkin, former Senior Director - Marketing Analytics at Google, has joined the company as a strategic…
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AdImpact, a leading competitive ad intelligence SaaS company, has announced that William Macauley has joined the company as the Vice President of Product. As part of the executive leadership and reporting to Kyle Roberts, Macauley’s role…
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CallRail, a marketing platform that helps businesses accelerate growth with marketing analytics and communications tools, today announced the launch of its Good to Grow campaign (#GoodToGrow). With a focus on giving back to the…
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Keen Decision Systems announced that Enid Maran will join the company’s executive team as Chief Revenue Officer. Maran, who most recently served as managing director of PRTech company Onclusive, brings more than a decade of experience…
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CallRail, a marketing platform that helps businesses accelerate growth with marketing analytics and communications tools, announced today it has acquired PhoneWagon, a New York City-based call tracking software company. The…
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Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new global strategic partnership with Google Cloud to provide innovative Acxiom marketing…
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With the impending changes to cookies, consumer privacy, and device IDs, it's no wonder that marketers are frustrated. From audience targeting to mapping accurate customer journeys, marketers need a reliable way to guide consumers along…
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R2integrated, an award-winning digital experience agency, today announced that R2i Chief Technology Officer Michael Paige will host a fireside chat with Tony Martin, Director, Regional Marketing, W.R. Grace & Co., at the upcoming global…
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Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce CallRevu as a winner of the 2021 AWA Award in the category of…
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Alight Analytics, the industry leader in marketing analytics, has been recognized as one of the fastest-growing private companies in the Midwest, according to Inc. magazine. The Kansas City company, which delivers end-to-end analytics…
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Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. The Winter Update launches eleven new functionalities – including substantial innovations in…
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Joen will lead AppsFlyer's sales strategy in SEAPAC (Southeast Asia-Pacific) and scale the sales team across the region; an important high-growth region for Marketing Technology and AppsFlyer global With over 20 years of strategic…
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LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network…
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Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge:…
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MOTUS Consumer Insights, a leading business analytics, and marketing agency has appointed Dan Collins as Vice President of Operations. He is the latest in a series of executive-level hires during a year of rapid expansion. "Throughout 2020,…
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Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers Neustar Inc., a global information services and technology company and leader in identity…
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Validity, a leading provider of customer data quality and marketing analytics software, announced today a significant expansion of its strategic relationship with Microsoft. Validity is joining the Microsoft Business Applications ISV…
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Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined…
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