In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure …
Is Customer-Centricity Still a Fantasy in Marketing and Sales?
How would you define a Customer Experience strategy for an ‘invisible’ customer? Despite all the data and analytics that marketers …
Cvent Named Best Overall Event Management Solution Provider in 2019 MarTech Breakthrough Awards Program
Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019
Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global …
MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH
"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell …
Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article
Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article …
Webtrekk and Mapp Successfully Start Their Integration
Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk’s Marketing Analytics and Customer …
Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform
Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to …
Alight Analytics Introduces Marketing Dashboard Templates for Tableau
Ready-To-Use Templates, Powered by Channelmix Oneview Technology, Allow Marketing Teams to Deliver Advanced, Channel-Level Reporting Faster Than Ever Alight Analytics, …
Next Generation of Infor CloudSuite CRM Now Available
Infor Continues to Help Organizations Enrich Customer Relationships Infor, a leading provider of industry-specific cloud applications, announced the availability of …
Jumpshot Launches Enhancements to Its Insights Platform, Allowing Marketers to Understand Online Shoppers and Competitors Like Never Before
Brands like Unilever, Microsoft, Google and Yelp Are Leveraging the Jumpshot Platform to Better Understand and Connect with Consumers Jumpshot, …
TapClicks Partners with Snap, Inc. to Deliver Analytics and Reporting Capabilities to Snapchat Marketers
Snapchat Ads Manager Integration Will Enable Marketers to Create Actionable Marketing Insights Using TapClicks’ Unified Marketing Analytics Platform TapClicks, the …
AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond
People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards
Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses …
FocusVision Wins Award for Outstanding Innovation for Customer Experience Management
Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
TechBytes with Ben Gaines, Group Product Manager, Adobe
Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions …
Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet
"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform …
Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …