Browsing Tag

marketing analytics

Wayflyer Secures $10.2 Million in Seed Round

Funding round will support market expansion, growing analytics capabilities Wayflyer, an eCommerce revenue-based financing and marketing analytics platform, announced its Seed Capital raise of $10.2 million. The capital will support the company’s global growth ambitions, ability to continue to provide funding for e-commerce platforms, and further develop its proprietary technology. The seed funding round was led by QED Investors (Credit Karma, ClearScore, Nubank, SoFi), with Middlegame Ventures and co-investors Speedinvest…

Deloitte’s Global Marketing Trends Report Highlights the Need to Leverage Social CRM with New Human-Centered Approach   

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing business. To identify and guide global marketing teams in their perennial pursuit of engaging and acquiring customers with authentic messaging, Deloitte has highlighted key global marketing trends in its second annual report. Deloitte surveyed thousands of consumers and executives around the world, gathering of-the-moment data and anecdotes…

Clovis Point Capital Announces Significant Growth Investment in NinjaCat

NinjaCat, a leader in marketing analytics software solutions, announced it received a significant growth equity investment from Houston, Texas-based Clovis Point Capital Clovis Point Capital (“Clovis Point”), a Houston-based growth equity firm, announced the completion of a significant growth investment in NinjaCat, Inc. (“NinjaCat” or the “Company”), the leading all-in-one platform for marketing teams to store, report, monitor and analyze data at scale. Founded in 2013, New York-based NinjaCat enables…

Invoca Study Finds Increased Role of Website Experience and Customer Service in Big-Ticket Purchases During COVID-19

8 in 10 consumers felt more confident making high-stakes purchases online when given a clear option to speak with a live agent; 1 in 3 will find a new brand when they run into website trouble There's no denying that the COVID-19 pandemic has impacted our lives: it is changing the way we work, how we interact with family and friends, and the way we shop. A new report from Invoca, "High-Stakes Purchases and Consumer Confidence in the COVID Era," highlights data from a survey of 500 U.S. adults to understand specifically how…

Wayflyer Announces Partnership With Hawke Media

Digital marketing consultancy, Hawke Media, integrates Wayflyer’s revenue-based financing platform in its full-service marketing solutions Wayflyer, an eCommerce platform that provides both capital and marketing analytics to small businesses, today announced that it is partnering with Hawke Media, an award-winning marketing consultancy based in Los Angeles, California, to offer revenue-based financing services as a part of Hawke’s expanded marketing solutions. “Hawke Media understands what it takes to create a…

TechBytes with Nicola Liverani, Senior Director, Partner Global at Mapp

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

EntTelligence, Impression-Based Analytics, Launches With Steve Buck as Partner

EntTelligence announces its launch which will deliver out-of-home (OOH) marketing analytics to the entertainment community.  The company will harness data science, machine learning, and a 30,000-person Field Force armed with content listening technology to analyze and interpret OOH initiatives. Additionally, effective October 1st, former MarketCast, and Comscore executive Steve Buck will join as Partner and Chief Strategy Officer to the newly formed entity. Marketing Technology News: Hyland Names Susan Decathelineau…

Sailthru Named “Best Overall Email Marketing Company” in 2020 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that it has been selected as the winner of the “Best Overall Email Marketing Company” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

Mapp Launches Free Expert Community

Interactive online platform 'Improve Your Marketing' launched to improve and prioritize marketing activities Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community 'Improve Your Marketing' with hundreds of marketing tactics and possibility to share tips, best practices, and questions about specific use cases. The interactive online platform showcases proven and easy-to-implement tactics best practices designed to drive marketing strategies and achieve better…

Mapp Launches Global Partner Programme

Insight-led customer engagement provided with regional support for consulting and technology partners Mapp, the international provider of insight-led customer engagement, announced the launch of its new partner programme. The partnership is aimed at service providers, agencies, consultants, and resellers in the digital marketing industry, as well as innovative technology companies and software vendors, with the goal of providing joint expertise in customer acquisition and support. The expansion and long-term strengthening…

BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology

INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution

Influsoft a cross-platform influencer marketing software developed by a team of award-winning influencer marketing pioneers, announces its official launch, consolidating the best in class marketing analytics and campaign management tools under one roof, providing first-party access to Youtube, FB, Twitch, Twitter. Powered and incubated by Viral Nation, the platform launches with top brand Partners including Activision Blizzard, Canon, Tencent, and Facebook Oculus. Brands are set to spend up to $15 billion on influencer…

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives. “We all know that customer data creates a competitive advantage, but what companies…

Creating Marketing Campaigns with a Human Touch

In today’s challenging environment, marketers are being asked to drive more business by ensuring efficient and effective spend of their valuable marketing dollars. They need to drive website traffic, generate leads, and convert those leads into new customers with more vigor than before. Marketers are adapting and testing new approaches, and actively reviewing metrics and ROI on digital campaigns to meet leadership and company goals. The pressure is on to deliver. As marketing continues to adapt to the impacts of COVID-19,…

Mapp Announces Record New Sales Growth in 2020

Despite COVID-19 and Global Lockdowns, Mapp Cloud Demand Surges Mapp, one of the world's largest independent marketing platforms, announced record growth in sales for the first half of 2020. The global provider of insight-led customer engagement increased its new sales bookings by 72%, compared to the previous year. The AI-based customer analytics solution Mapp Intelligence has been the catalyst of this growth, following the acquisition of Webtrekk last year. Mapp Intelligence acts as the 'brain' of the modular marketing…

SAS Ranked A Leader In Customer Analytics Technologies

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

Brillio Expands Analytics Capabilities With Cognetik Acquisition

Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers. Cognetik enables companies across the globe, including Facebook, Pizza Hut and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty, drive revenue and advance business transformation. Terms of the deal were not disclosed. The acquisition of Cognetik strengthens…

Adverity Named Grid Leader In G2 Summer 2020 Report

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

Analytic Partners Launches Fully Integrated Test and Learn Solution

Agile Learning Adds Sophisticated Experimental Design, Validation, and Insights to GPS Enterprise Platform Analytic Partners, a global leader in marketing analytics, announced the official launch of its test and learn solution, Agile Learning as part of the GPS Enterprise solution suite. Agile Learning supports data-driven decision making across an organization by designing experiments that provide accurate and faster validations. Agile Learning makes sophisticated experimental design easy by guiding the user through…