People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards
Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses …
FocusVision Wins Award for Outstanding Innovation for Customer Experience Management
Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
TechBytes with Ben Gaines, Group Product Manager, Adobe
Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions …
Interview with Josh Mueller, Global Head of Marketing, Dun & Bradstreet
"Creativity and breakthrough ideas are as important as ever, but those that also effectively leverage data inspired decision-making simply perform …
Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting
New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to …
Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers
Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian …
Experian Takes the Next Step Forward in Identity Resolution
To Help Marketers More Easily Connect Offline and Online Identities, Experian’s MarketingConnectSM Eliminates the Need for Disparate Solutions and Lets Marketers …
Periscope Data Introduces All-Powerful Visual Data Discovery for Business
Spring 2018 Release from Periscope Data Allows Business Users to Discover Insights Faster Without the Need for Proprietary Data Modeling …
Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures
Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, …
Seismic Helps Drive Content Adoption to Align Marketing and Sales
Elekta Saw Sales Content Adoption Rise 350 Percent After Implementing the Leading Sales and Marketing Enablement Solution This week, Seismic announced that …
Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting
Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their …
Why Contact Centers Are Critical to Omnichannel Marketing Strategies
The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a …
Toluna Announces Global Growth Driven by Continued Digital Innovations
Toluna’s Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of …
Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office
Truesight Also Appoints Industry Veteran, Nitesh Sahay as Country and Region Leader Truesight Consulting, the independent advanced marketing analytics consultancy …
AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District
Supports Significant Team And Client Base Growth Since 2016 AppsFlyer, the global leader in mobile attribution and marketing analytics, announced …
LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members
Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced …
DialogTech and Yext to Evaluate the Effect of Phone Calls from Online Listings
DialogTech, a leading provider of actionable marketing analytics for phone calls, partnered with Yext, a global digital knowledge management provider. The integration is …
Fractal Analytics Appoints Fran Slavich as Chief Sales Officer
Slavich will lead the sales organization in securing new customers and strengthening existing customer relations Fractal Analytics, an analytics & …