WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy.

By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth.

Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth

The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in technology services. In particular, Velvet Consulting’s expertise in omnichannel consumer engagement further strengthens WPP’s end-to-end marketing and technology consulting services in France.

From strategy through to technology implementation, Velvet Consulting provides a fully-integrated global consulting approach to help businesses become more client-centric by combining marketing, data, digital, technology, and creativity. Velvet’s technology partners include Adobe and Salesforce.

Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm

buy modafinil online where to buy modafinil