WPP Acquires Velvet Consulting
By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth.
Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth
The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in technology services. In particular, Velvet Consulting’s expertise in omnichannel consumer engagement further strengthens WPP’s end-to-end marketing and technology consulting services in France.
From strategy through to technology implementation, Velvet Consulting provides a fully-integrated global consulting approach to help businesses become more client-centric by combining marketing, data, digital, technology, and creativity. Velvet’s technology partners include Adobe and Salesforce.
Marketing Technology News: Outreach Named a Leader in Sales Engagement By Independent Research Firm