Hoodoo Digital announced that they have a new offering for users of Adobe Experience Manager (AEM). Cord Tools is an automated DevOps solution for users of Experience Manager, whether they are self-hosted on Adobe Managed Services or using Adobe Experience Manager as a Cloud Service. The code for Cord Tools is designed to work with Adobe's systems. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Cord Tools is accessible to everyone within the Adobe Experience Manager implementation…

First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet: MarTech Quote-of-the-Week! I see a big movement towards context in 2021 – particularly in video ad formats like CTV and OTT. With streaming so prevalent, and being done on so many devices within the house, ads on services like Hulu are more engaging and relevant than ever. -Gary Burtka, VP U.S.…

Coveo for Adobe enables businesses with Adobe Experience Manager (AEM) sites to integrate AI-enabled search quickly creating frictionless, valuable, and relevant customer experiences Coveo, a leader in AI-powered relevance platforms that transform search, recommendations, and personalization within digital experiences, today announced Coveo for Adobe. The new offering brings improved search and discovery to Coveo’s customers that use Adobe Experience Manager (AEM) -- which include global brands like Dell Technologies,…

Medallia, Inc., the global leader in customer and employee experience, today announced it has been recognized as the Adobe Digital Experience Global ISV Partner of the Year. The Digital Experience Global ISV Partner of the Year is given to the global partner who has demonstrated exceptional global leadership and growth through the year. Marketing Technology News: ReelTime to Launch Roku Channel ReelTime TV to 51.2 Million Monthly Active Users, Expanding Content… “We recognize Medallia’s dedication to helping their…

Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe Powered by Epsilon's CORE ID, Publicis Sapient to Deliver Customer-Centric Digital Transformation for Clients Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one…

Global digital transformation agency TA Digital today announced that it will showcase its Adobe accredited 'D2C in the New Normal' solution at Adobe Summit. Marketing Technology News: Research By The Mix For Mozilla Highlights Need For Disruptive Marketing To Empower Consumers Built on their multi-solution TA Digital Ascent, 'D2C in the New Normal' is a fixed price, fixed scope, and fixed bid solution to help organizations design intuitive customer experiences in the New Normal. The offering is modular, allowing…

Adobe  kicked off Adobe Summit 2021 today, the world’s largest digital experience conference. The unprecedented environment has forced the world to quickly transition to a digital-first economy as digital has become the main way for people to connect, work, learn, and be entertained. Global commerce continues to see record-breaking growth with $876 billion in the first three months of 2021 (up 38% YoY) and $4.2 trillion expected for the year. At Summit, Adobe introduced innovations across Adobe Experience Cloud, unveiling…

PK, the global services firm that helps the world's most customer-obsessed brands design, build and run the future, announced the launch of its new connected membership service offering. This new offering leverages Adobe Experience Cloud applications to transform how brands craft and scale customer membership. Making its debut at Adobe Summit 2021—The Digital Experience Conference, the Adobe powered connected membership offering accelerates digital experiences by creating and strengthening genuine brand-customer…

Adobe (Nasdaq:ADBE) today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. Marketing Technology News: MarTech Alliance Learning Membership “With first-party data rising in…

Leading Inbound Marketing Agency Offers Cohesive Experience, Assisting Clients With Implementation, Automation, Creative Services, Integration and Revenue Operations -- All Under One Umbrella Enhancing its Intelligent Inbound® marketing offerings, SmartBug Media® has joined the Adobe Solution Partner Program to better assist companies that use Adobe technologies with implementation, automation, creative services, integration and revenue growth. Adding Adobe's leading digital customer experience platform expands SmartBug's®…

dotdigital, the leading marketing automation and customer engagement platform, announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. As a marketing automation partner for Adobe, dotdigital will continue to invest in Magento Commerce. The collaboration between dotdigital and Adobe underpins a joint commitment to enhancing omnichannel customer engagement throughout the online buying journey. Marketing Technology News: MarTech…

Adobe Journey Optimizer customers can seamlessly create marketing engagements across a multitude of messaging apps via a single provider, Sinch, and a single API, Conversation API Today, Sinch AB (publ), a global leader in cloud communications, announced a strategic partnership with Adobe to reimagine global marketing engagement with mobile users through one- and two-way campaigns across a broad array of chat messaging applications. The new solution was introduced at the Adobe Summit. Sinch has a long and successful…

RollWorks, a division of NextRoll, has joined the Adobe Exchange Experience Cloud Program as an Accelerate partner, building on an existing partnership and integration between Marketo Engage, a complete solution for lead management, and the RollWorks account-based platform. This best-in-class ABM integration has helped hundreds of B2B companies including BetterCloud, Blackbaud, Coupa and Mixpanel, identify their highest-value target accounts, engage buying committees within those accounts across multiple channels, and…

As businesses continue to adjust to the effects of the pandemic, Yext and Adobe will share best practices for how they can optimize their websites to accelerate business and delight customers. Yext, Inc. (NYSE: YEXT), the Answers Search Company, and Adobe today announced a joint digital event, Secrets to a Successful Website Redesign, set for June 16th. Marketing Technology News: Appnovation’s Iain MacNeil Wins 2021 Report on Business Best Executive Award Yext, Inc. At the event, Marc Ferrentino, Yext's Chief…

Adobe, today announced that leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimize customer connections. Marketing Technology News: Equifax Names New CTO for Canada to Accelerate Technology Transformation “Investing in…

Glassbox, a leading Digital Experience analytics provider for web and mobile applications, will be showcasing their latest consumer experience innovations at Adobe Summit 2021 - The Digital Experience Conference, providing unique insights into the future of customer engagement and online consumer journeys. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas Glassbox’s recently appointed Chief Marketing Officer, Asim Zaheer, will be speaking alongside…

Exadel Toolbox is a comprehensive set of developer tools that compliment Adobe Experience Manager Exadel, a software engineering company that delivers digital platforms and products, announced that its Marketing Technology Practice released Exadel Toolbox for Adobe Experience Manager, a comprehensive set of developer tools that compliment Adobe Experience Manager. Exadel is an Engagement Sponsor of Adobe Summit 2021 where they will be giving away a free consultation on the Exadel Toolbox for Adobe Experience Manager.…

Three sessions focus on pivotal trends shaping the digital landscape Dentsu (www.dentsu.com) and Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, will be presenting several sessions during the upcoming virtual Adobe Summit—The Digital Experience Conference 2021 on April 27 and 28. With multiple specializations across Adobe Experience Cloud applications, dentsu and Merkle will impart their deep knowledge and expertise in audience and insights…

It is with profound sadness that Adobe shares the passing of the company’s beloved co-founder, Dr. Charles Geschke. Dr. Geschke passed away on Friday, surrounded by his family. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk “I could never have imagined having a better, more likable, or more capable business partner. Not having Chuck in our lives will leave a huge hole and those who knew him will all agree.” Dr. Geschke co-founded Adobe in 1982…

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to overcome critical roadblocks to digital tracking, targeting, and data use in their efforts to deliver more relevant experiences across channels and devices. This…