Hoodoo Digital, a provider of Adobe Experience Manager, Adobe's experience management and delivery offering, and Workfront, now part of Adobe Experience Cloud, has recently become a Platinum Partner in the Adobe Solution Partner Program. Hoodoo has both the Adobe Experience Manager Sites and Adobe Experience Manager Run & Operate specializations and was most recently a Gold level partner in the program. Marketing Technology News: Adtelligent Introduces Native Support for AMP Ads Platinum partners are companies with…

Easyship will provide turnkey, scalable global shipping solutions for Magento merchants Easyship, the leading shipping software for eCommerce, has been on a mission to make shipping, easy for global brands. Today, the software company takes an important step in that journey by becoming one of the two select automated shipping and fulfillment solutions for Magento merchants. Easyship is also now an Accelerate Partner in the Adobe Exchange Partner Program. With Easyship’s full-service shipping solutions, Magento customers…

New integration advances Listrak’s mission to help retailers achieve true cross-channel orchestration of email, SMS and behavioral marketing Listrak, the leading digital marketing cloud technology provider for retailers, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. This collaboration enables Fortune 100 and leading direct-to-consumer (DTC) brands to deliver highly personalized, cross-channel experiences across the entire customer journey. Additionally, marketers using Listrak’s…

Customer engagement company Airship unveiled its real-time, bi-directional integration with Adobe Experience Platform. The pre-built integration enables marketers to easily enrich customer profiles in Adobe Experience Platform in real-time with Airship’s mobile behavioral data, as well as ingest Adobe’s profile attributes and instant segment updates for more personalized experiences across Airship’s mobile and cross-channel journeys — driving higher conversion rates and more valuable customer relationships. Hear one…

Bizzabo, a leading Event Success Platform, announced it has joined the Adobe Exchange Partner Program. This collaboration brings together the unique positioning of both technologies and further strengthens Bizzabo’s mission of en- abling B2B marketers to manage, measure and grow professional events across the globe in any format -- virtual, in-person or hybrid. “We are excited to become an official Adobe partner,” said Alon Alroy, Co-founder and CMO at Bizzabo. “By partnering with Adobe, we are enabling B2B marketers to…

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solutions, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. Through this collaboration, all existing and prospective customers will be able to orchestrate relevant, personalized, and intelligent product discovery experiences. With the surge in online shopping due to COVID-19, and with the 2020 holiday season logging a record $188.2Bn in online sales - there is tremendous pressure on online stores to offer a…

Smartling, the #1 rated enterprise translation management system, announced an all new integration with Adobe Experience Manager As A Cloud Service. The integration enables mutual customers to leverage Smartling’s powerful translation management system, visual context translation interface, and language translation solutions. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities This new integration represents Smartling’s ongoing commitment to Adobe Experience Manager (AEM) customers…

Adobe announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration, and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile,…

Seasoned industry veteran joins company amidst hyper growth; will focus on building out deeper strategic partnerships with top marketers Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that Patrick West is the company's new Vice President, Global Partnerships & Alliances. Most recently West served as a Director and Global Partnership Lead at Adobe, where he helped enterprise brand marketers and agencies establish innovative partnership models, resulting in $500…

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

Global digital transformation agency TA Digital announced that its "Direct-to-Consumer in the New Normal" solution, built on their multi-solution TA Digital Ascent, is now an Adobe Accredited Partner Solution. With this certification, "Direct-to-Consumer in the New Normal" is now badged as market-tested and Adobe verified. "Direct-to-Consumer in the New Normal" is an innovative solution focused on helping organizations design intuitive shopping experiences by leveraging Adobe Experience Cloud applications including…

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to…

Legally binding e-signatures can be easily applied to any document managed by M-Files to speed up transactions and approvals with Adobe Sign M-Files Corporation, the intelligent information management company, announced the integration of Adobe Sign, the market leading e-signature solution in Adobe Document Cloud, in the M-Files intelligent information management platform. E-signatures provide an efficient, legal way to obtain consent or approval on electronic documents and forms, and they can replace handwritten…

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Kount, the leader in fraud prevention and digital identity trust, announced an Accelerate Level partnership in the Adobe Exchange Partner program. This will enable Magento customers to have access to industry-leading fraud prevention that is #1 for both its Technology Excellence and Customer Impact according to a recent Quadrant SPARK Matrix. The collaboration will help businesses to protect against payment fraud, chargebacks, and disputes while enabling businesses to accept more good orders and increase revenue. Businesses…

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

MURAL, the leading digital workspace for visual collaboration in the enterprise, has launched a new integration with Adobe, which was highlighted during the Adobe MAX 2020 conference. Specifically, the integration enables Adobe Creative Cloud users to instantly access creative elements stored in their Creative Cloud Libraries such as logos, images, illustrations, and icons for use inside of MURAL. This makes it easy for teams to workshop ideas, designs, and prototypes directly on a shared visual space with sticky notes,…

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…