New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

Global digital transformation agency TA Digital announced that its "Direct-to-Consumer in the New Normal" solution, built on their multi-solution TA Digital Ascent, is now an Adobe Accredited Partner Solution. With this certification, "Direct-to-Consumer in the New Normal" is now badged as market-tested and Adobe verified. "Direct-to-Consumer in the New Normal" is an innovative solution focused on helping organizations design intuitive shopping experiences by leveraging Adobe Experience Cloud applications including…

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Adobe solutions are at the nexus of creativity and customer experience management and mission-critical to…

Legally binding e-signatures can be easily applied to any document managed by M-Files to speed up transactions and approvals with Adobe Sign M-Files Corporation, the intelligent information management company, announced the integration of Adobe Sign, the market leading e-signature solution in Adobe Document Cloud, in the M-Files intelligent information management platform. E-signatures provide an efficient, legal way to obtain consent or approval on electronic documents and forms, and they can replace handwritten…

Cision Insights, Cision's technology-powered, research-based communications consulting arm, is pleased to announce that it took home a coveted PRNEWS Platinum PR Award for its work with Adobe on optimizing PR impact through data. The win in the category of "Best Use of Data and Measurement" showcases the close collaboration between Adobe and Cision Insights' media experts to hone strategies, increase efficiencies and improve results of Adobe's PR efforts through a data-informed, fact-based communications analysis. "We're…

Kount, the leader in fraud prevention and digital identity trust, announced an Accelerate Level partnership in the Adobe Exchange Partner program. This will enable Magento customers to have access to industry-leading fraud prevention that is #1 for both its Technology Excellence and Customer Impact according to a recent Quadrant SPARK Matrix. The collaboration will help businesses to protect against payment fraud, chargebacks, and disputes while enabling businesses to accept more good orders and increase revenue. Businesses…

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

C3 AI CRM enables a new category of customer-focused industry AI use cases and a new ecosystem C3.ai, Microsoft Corp., and Adobe Inc. announced the launch of C3 AI CRM powered by Microsoft Dynamics 365. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights. Marketing Technology News: Global Study Reveals Profound Shifts in Shopper Behaviors Likely to…

MURAL, the leading digital workspace for visual collaboration in the enterprise, has launched a new integration with Adobe, which was highlighted during the Adobe MAX 2020 conference. Specifically, the integration enables Adobe Creative Cloud users to instantly access creative elements stored in their Creative Cloud Libraries such as logos, images, illustrations, and icons for use inside of MURAL. This makes it easy for teams to workshop ideas, designs, and prototypes directly on a shared visual space with sticky notes,…

New Integration and Solutions Increase Marketing ROI and Deepen Analytics for Customer 360 and Predictive Insights with Simple Point-and-Click Experience Alteryx, Inc., a leader in analytic process automation (APA), announced a partnership with Adobe to provide marketers access to new analytics and data science solutions through Adobe Exchange. Alteryx APA™ unifies analytics, data science and process automation in one self-service platform, making it easy for marketers to answer any question from Adobe Experience Cloud…

New integration with Adobe Creative Cloud Libraries enables designers and, marketers, to create and collaborate on augmented reality experiences at scale Camera IQ, the world’s first camera marketing platform, announces a new integration with Adobe Creative Cloud Libraries to lower the barrier to entry for augmented reality (AR). The integration gives designers and marketers a single point of connection to unify their workflows, by making  creative elements managed in Creative Cloud Libraries available in Camera IQ. The…

Major banks deploy AEM on AWS in half the time with open-source libraries Shine Solutions Group Pty Ltd, an enterprise cloud and digital platform solutions developer, announced the launch of a new AWS Quick Start for AEM OpenCloud. Already implemented by two of Australia's four largest retail banks, ANZ and NAB, the AEM OpenCloud Quick Start allows organizations to deploy and manage mission-critical AEM websites quickly and easily, with increased agility, scalability, and cost-efficiency. According to Shine CTO Luke…

Perkuto Unveils Industry’s Only Guaranteed Error-Free Programs for Marketing Operations Leaders Perkuto, the #1 rated Marketo operations agency, unveiled its SCORE Architecture, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the framework to achieve faster results, giving marketing operations leaders confidence in their programs and peace of mind with their…

Adobe announced the appointment of Melanie Boulden to its board of directors, effective Oct. 5, 2020. The addition of Boulden expands Adobe’s board of directors from 10 to 11 members. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most Boulden is currently President of the Stills Business Unit for Coca-Cola North America (CCNA), where she leads CCNA’s water, active hydration, tea, and coffee businesses. Beginning January 2021, she will be…

Adobe Experience Cloud customers can now use Sprinklr’s data to understand the business impact of campaigns across social media and messaging channels Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, is now a partner in the Adobe Exchange partner program, which recognizes a select group of innovative solutions that are critical to the success of Adobe customers. The global collaboration includes integrations with the following Adobe Experience Cloud applications: Adobe Analytics, Adobe…

Avid is breaking new ground by enabling content creators and video editors who use Adobe Premiere Pro to collaborate seamlessly in Avid-based production environments. Avid’s upcoming release of its MediaCentral| Panel for Adobe Premiere Pro–a lightweight software plugin that enables Premiere Pro editors to connect with post-production workflows for news and sports—offers the full advantage of Avid storage, asset management, and team collaboration. This integration enables editors to browse, search, access, and edit content…

ShipperHQ, the leading Shipping Rate Management solution for online retailers, announced its enrollment as an Accelerate Partner in the Adobe Exchange Partner Program. Through this partnership, merchants will have easy access to leading e-commerce technology to handle the pre-purchase shipping experience. Once integrated with Adobe Commerce Cloud powered by Magento Commerce, retailers will have full control of their online checkout and will be able to tailor the shipping rates and delivery methods that appear to the precise…

eMAM 5.2 expands features for collaborative production, live, and broadcast workflows EMAM, Inc. developer of the widely used eMAM™ media asset management platform, announces Version 5.2 today, including improved integrations with Adobe® Creative Cloud® applications. eMAM worked with Adobe, Alibaba, Amazon, Drastic, Grass Valley, Qumolo, and dozens of technology partners to provide an expanded best-of-breed integrated ecosystem, now available on beta release. Marketing Technology News: Bloomreach Announces New ‘Commerce…

Adobe (Magento) Is Recognized as a Leader for Fourth Consecutive Year for Completeness of Vision and Ability to Execute Adobe announced that it has been positioned by Gartner, Inc. as a Leader in the 2020 “Magic Quadrant for Digital Commerce" research report. This is the fourth year that Adobe (Magento) has been named a Leader, and this year, Adobe achieved the highest placement on the ability to execute axis in the Leader’s quadrant of the 15 participating vendors that were evaluated on their ability to execute and…