Adobe Marketing Cloud

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of…
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HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns HG Data, the global leader in company intelligence for B2B technology marketers, announced the release of…
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Creator of the 'Ad Experience Platform' Completes $21 Million Series A Round Lead by Nautic Partners RevJet, creator of the "Ad Experience Platform" powering digital marketing creative experiences for Fortune 500 marketers, announced…
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Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using…
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"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and…
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The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior and Deliver Timely, Contextually Relevant Messages Across Channels Merkle, a leading technology-enabled,…
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With This Integration, Adobe Campaign Customers Can Further Extend Their Campaign Channel To Facebook Messenger, Twitter DM, Skype, And Other Platforms Conversational marketing platform, Snaps, one of the select companies listed in…
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Adobe Promises to Deliver Content Intelligence That Will Play Key Role in Building Brand Loyalty, with Personalization, Authenticity, and Design Reigning Supreme The latest Adobe survey of the US consumers has revealed that people spend…
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Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on…
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People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future.…
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