MarTech Interview with Sarah Kennedy, CMO at Marketo
"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
SaaS Marketing Technology Firm RevJet Reveals $30 Million in Total Funding
Creator of the ‘Ad Experience Platform’ Completes $21 Million Series A Round Lead by Nautic Partners RevJet, creator of the “Ad …
Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows
Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing …
Interview with Andy Coghlan, Head of MarTech, Wipro Digital
"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up." Tell us …
Merkle to Host Webinar with Adobe on Remarketing Standards
The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior …
Snaps Integrates With Adobe Campaign To Enhance Leading Enterprise Brand’s Messenger Chatbots With CRM Data
With This Integration, Adobe Campaign Customers Can Further Extend Their Campaign Channel To Facebook Messenger, Twitter DM, Skype, And Other …
Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences
Adobe Promises to Deliver Content Intelligence That Will Play Key Role in Building Brand Loyalty, with Personalization, Authenticity, and Design Reigning …
Adobe Flies High, Named As Leader In Gartner’s 2018 Magic Quadrant for Digital Experience Platforms
Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research …
The People-Based Data Lake – A More Nimble Marketing Data Solution
People-based marketing is only as good as the data that feeds the process. This has been true since the early …
RevJet Hires Adobe and Oracle Marketing Cloud Executive David Mackay as Chief Revenue Officer
Marketing Cloud Expert to Scale SaaS Sales Organization and Drive Continued Revenue Growth RevJet, the SaaS company empowering marketers to …
Adobe Advertising Cloud TV Brings First-Party Audience Data to Programmatic TV
Adobe Advertising Cloud TV ties in search intent data and additional data to help brands increase the effectiveness of traditional …
Invoca Brings VoIP Analytics to Brands that Use Adobe Marketing Cloud
Invoca, a call intelligence platform for marketing clouds, has announced a key partnership with Adobe, unveiling a unique call analytics …
5 Things You Should Know About Adobe and Microsoft Cloud Partnership
The partnership builds on a deal Adobe inked with Microsoft in September 2016 Microsoft and Adobe have joined hands to …
Adobe Recreates Beethoven’s Magic with Adobe Experience Cloud
Adobe Experience Cloud– The “First, Ubiquitous Cross-Channel” Cloud suite in the industry announced at Adobe Summit, Las Vegas In less …