Merkle to Host Webinar with Adobe on Remarketing Standards
The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior and Deliver Timely, Contextually Relevant Messages Across Channels
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar with Adobe titled Remarketing Best Practices. This webinar will feature Jose Cebrian, SVP, digital messaging at Merkle and Jeremy Finch, Product Marketing Manager for Adobe Campaign, part of Adobe Marketing Cloud.
As the quantities of customer data, devices, and potential brand touchpoints increase, marketers can gain an edge by integrating their approach to data, content design, and cross-channel delivery. Most marketers know, for example, that abandoned shopping cart emails regularly achieve over 50 percent open rates. However, triggers can be applied far beyond the abandoned shopping cart.
Attendees will learn the importance of right-time remarketing and how to connect email, cross-channel campaign, and digital analytics solutions. The webinar will cover best practices and examples of how some brands successfully automate responses to online behavior and deliver timely, contextually relevant messages across channels.
“The key takeaway for webinar attendees is how you can bring together the expedient, direct marketing capability of email and combine it with behavioral data to predict a person’s intent to drive or support an action,” said Cebrian.
Since joining the Adobe Solution Partner Program in 2015, Merkle recently expanded its relationship to become an Adobe Global Alliance Solution Partner with the full range of platform capabilities across the world. Last year, Merkle was named the 2016 Emerging Partner of the Year for the Americas and for the Adobe North Region (United Kingdom, Ireland, Nordics, and Western Europe).