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Adobe Campaign

Yes Marketing Announces Expansion of Adobe Collaboration to Support a Growing Need for Sophisticated Technology and Service Solutions in the…

Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This collaboration enables Adobe customers to get full use of Adobe Campaign, Adobe’s b2c cross-channel campaign management solution while enabling regulatory-compliant use of all customer data assets. Adobe customers in the healthcare vertical and beyond, now have access to Yes Marketing’s robust technology and expert services to enhance their…

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy Finch Product Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C companies, Magento Commerce. The leading martech company has a clear mission to continue with digital transformation while delivering high-value customer experiences for desktop, mobile, social and display. Today, Adobe looks set to blow away the major challenges that marketers face in delivering truly omnichannel customer experiences. To better understand how customers…

Adobe Recongized as a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs

Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision Adobe is now a leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs. The leading marketing cloud company announced that it has been named a Leader by Gartner, placed furthest to the right in “completeness of vision.” The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Recommended Read: Decoding the B2B Purchasing Puzzle in 2018 Evaluation criteria for “completeness of vision”…

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers. Recommended Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences Search advertisers face increased complexity in planning and optimizing…

Merkle to Host Webinar with Adobe on Remarketing Standards

The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior and Deliver Timely, Contextually Relevant Messages Across Channels Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar with Adobe titled Remarketing Best Practices. This webinar will feature Jose Cebrian, SVP, digital messaging at Merkle and Jeremy Finch, Product Marketing Manager for Adobe Campaign, part of Adobe Marketing…

Snaps Integrates With Adobe Campaign To Enhance Leading Enterprise Brand’s Messenger Chatbots With CRM Data

With This Integration, Adobe Campaign Customers Can Further Extend Their Campaign Channel To Facebook Messenger, Twitter DM, Skype, And Other Platforms Conversational marketing platform, Snaps, one of the select companies listed in Facebook's Platform Development Providers, announces an integration with Adobe Campaign, part of Adobe Marketing Cloud. Snaps enterprise chatbot platform empowers marketers to segment and engage customers through conversation across messaging and voice apps. One benefit of…

TrustRadius Announces the 2018 Top Rated Marketing Automation Software According to User Reviews

Hubspot, Marketo, Adobe and IBM Are Among The Winning Products TrustRadius, the most trusted B2B review platform, awarded 2018 Top Rated Badges for Marketing Automation Software to help buyers make more informed purchasing decisions. The TrustRadius Top Rated awards are unique in that they are an unbiased reflection of customer sentiment, based solely on user satisfaction scores. They are not influenced by analyst opinion, the vendor’s company size, popularity, site traffic, or status as a TrustRadius customer. Top…

Merkle Named First Agency Global Specialized Partner for Adobe Campaign

Merkle Enables Brands To Maximize Their Adobe Experience Cloud Investments By Creating Precisely Tailored Customer Experiences With Innate Precision Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Global Specialized Partner status for Adobe Campaign, part of Adobe Marketing Cloud. Merkle is the only agency with the Global Specialized Partner status for Adobe Campaign. It achieved this by adding Asia Pacific regional specialization to its existing…