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WPP Appoints Tom Ilube CBE to the Board

WPP announces the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology entrepreneur and educational philanthropist. He is the founder and CEO of AIM-listed Crossword Cybersecurity Plc, a technology commercialisation company focused on the cyber security sector and has previously founded several other technology start-ups. He is a Non-Executive Director of the BBC, where he serves on the audit and risk committee and chairs the fair-trading committee.…

WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth. Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in…

WPP Named a Leader Among Adobe Implementation Service Providers

WPP has been named a Leader among Adobe Implementation Service Providers by Forrester Research, Inc., out of a field of the 12 most significant service providers invited to participate in the study. The report identifies that “Design and consulting capabilities, combined with expertise on Adobe’s growing product suite, differentiate the Leaders from the pack.” The report, The Forrester Wave™: Adobe Implementation Services, Q2 2020, assessed providers against 24 criteria spanning three categories: Current Offering, Strategy,…

WPP Named World’s Most Effective Communications Company for the Ninth Year in a Row

WPP has been ranked the most effective marketing communications company in the world in the 2020 Effie Index. It is the ninth successive year that WPP has received this award. The Index, the world’s most comprehensive global ranking of marketing effectiveness, lists companies that create the most effective marketing and communications ideas in terms of measurable business results for clients. Marketing Technology News: Nrby Announces Launch of Installation Checklist Solution for Cable and Telecommunications Providers…

WPP’s Verticurl Named First Agency to Achieve Marketo Engage Specialization in the Americas, Europe and Asia

Verticurl, a leading Marketo Engage agency and Adobe Platinum Partner, announces today the achievement of Marketo Engage specialization across the Americas, Europe, and Asia, thus making it the first Adobe agency partner to achieve global Marketo Engage specialization. Adobe’s solution partner program recognizes agencies with proven capabilities to implement and service organizations leveraging Adobe Experience Cloud solutions. Marketo Engage is redefining marketing automation for B2B revenue teams by bringing together…

P&G, Amazon and WPP Vet Laurent Burman Drives DTC Success as New SoundCommerce CCO

Ecommerce and Digital Agency Exec to Lead Go-to-Market and Customer Success for VC-Backed Data Platform Provider Operations data platform provider SoundCommerce announced the appointment of CPG, ecommerce, and digital agency veteran Laurent Burman as the company's new Chief Commercial Officer responsible for the company's marketing, customer success, and new business development. Burman is a veteran consumer brand, SaaS software and digital commerce executive with tenure at Procter & Gamble; Amazon.com where he led…

WPP Appoints Keith Weed to the Board

WPP announces the appointment of Keith Weed to the Board as a non-executive director. Keith was named the World’s Most Influential Chief Marketing Officer by Forbes in 2017, 2018 and 2019, and Global Marketer of the Year by the World Federation of Advertisers in 2017. He received The Drum’s Lifetime Achievement Award in 2018, and was inducted into the Marketing Hall of Fame in 2019. For the last nine years he was Chief Marketing and Communications Officer at Unilever, a role that included leading the company’s…

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers

Partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…

WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman

Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on Television. The Company Is Now Combining with Wunderman to Produce Commercials of the Future Just to give an idea of WPP’s size, it employs 130,000 professionals in 112 countries. Its core areas of operations are spread across diverse geographies and consumer sets. Just a few decades back, when the internet was in its nascent stage and having a mobile phone meant you were extremely rich, the advertising and media industry…

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial…

WPP’s Data Investment Management Division Launches Growth Consultancy Kantar Consulting

Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. With its combined creative and analytical heritage, Kantar Consulting is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers…

WPP and Sitecore Launch Global Partnership

World-Class Digital Solutions At Scale Will Reduce Marketing Complexity And Produce Greater Return On Investment WPP, the world's largest communications services group, and Sitecore, the global leader in experience management software,  announced a global strategic partnership, the WPP-Sitecore Alliance. The partnership brings together WPP's existing Sitecore partners  -AKQA, Cognifide, Globant, Mirum, Ogilvy, POSSIBLE, VML, and Wunderman  –  and creates a single team to work with Sitecore's product, sales, and support…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

GroupM Premium Supply Expands Offering with Video in the U.S.

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has expanded its global Premium Supply offering with video in the U.S. Currently live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding…

New Initiative Unlocks the Power of Consumers and Brings Brands and Social Media Platforms Together to Clean up Hate Online

Spearheaded by Pernod Ricard, and Endorsed by GARM and the ANA, #EngageResponsibly Invites All Stakeholders to Work in Collaboration Towards Stopping Online Hate Speech and Setting New Standards for Responsible Advertising Pernod Ricard USA CEO Ann Mukherjee called on the advertising industry and social media platforms to join a new initiative to help stop the spread of hate speech online and set new standards for responsible advertising. #EngageResponsibly, which is endorsed by the Association of National Advertisers…

Numerator OmniPanel Reaches 1 Billion Shopping Trips

Red Bull, Anheuser-Busch, General Mills and Other Early Customers Recognized Numerator, a data and tech company serving the market research industry, has captured its one billionth receipt, each representing a verified shopping occasion. Numerator captures receipts through its award-winning Receipt Hog app to track consumer purchasing behavior for major brands and retailers and is the only consumer insights panel providing a complete omnichannel view. The milestone was achieved in just six years. Marketing Technology…

James Green joins Inkbench as Chief Revenue Officer

Inkbench Inc, the leading creative collaborative platform for marketers to amplify and protect their brand assets, announced that James Green has joined the company as Chief Revenue Officer to drive integration of marketing, sales and revenue operations for the company. James has 30 years of senior management experience, including strategic development and planning execution, having started his career with the Walt Disney Company, then running new business development and marketing for Steve Jobs at Pixar Animation Studios.…

Candid Introduces Ruud Wanck as New CEO

Ruud (Rudiger) Wanck is Candid's new CEO as of 1 October 2020. Candid is the largest independent marketing and advertising platform in the Netherlands. Headed by Ruud Wanck, former Global CEO of GroupM Connect, a new organizational structure will be created to expand both nationally and internationally. CEO and founder Gérard Ghazarian will be leading the new board of directors. In his position as president, he will focus on Candid's merger and acquisition strategy (M&A). Marketing Technology News: Quartile Digital…