Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, …
Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand
Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has …
Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking
Amazon Maintains the Title of World’s Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative …
BCW Expands Strategic Planning and Analytics Groups with Key New Hires
BCW (Burson Cohn & Wolfe), a leading global communications agency, announced that Johanna Skilling has joined the firm as Executive …
China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking – With Alibaba the New Number One
Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable …
TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads
Tell us about your role and the team/technology you handle at Teads. I currently oversee several teams at Teads including …
MarTech Interview with Trevor Kaufman, CEO, Piano
"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly …
Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth
Irwin Gotlieb, Joanne Bradford and Kathi Love Appointed as Directors Comscore, Inc., a trusted partner for planning, transacting, and evaluating …
Amit Seth Named GroupM’s Global Chief Product & Data Officer
GroupM has appointed Amit Seth as Global Chief Product & Data Officer. In this new role, Seth will lead product development …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson
Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman
Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on …
Devon MacDonald Named As The New CEO of Mindshare Canada
Devon MacDonald, Currently Chief Strategy Officer, to Assume CEO Role August 1, 2018, after Karen Nayler Retires in July This …
WPP’s Data Investment Management Division Launches Growth Consultancy Kantar Consulting
Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar …
WPP and Sitecore Launch Global Partnership
World-Class Digital Solutions At Scale Will Reduce Marketing Complexity And Produce Greater Return On Investment WPP, the world’s largest communications …
GroupM Launches Motion Content Group, to Promote Premium Content
Introduced by GroupM, ‘Motion’ is All Set to Drive High-Quality Content GroupM, the world’s leading media investment group launched the …