WPP

Fourteen leaders from across WPP have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and creating a more gender diverse workplace. Celebrating executives, future leaders and senior…
Read More...

Online buyers today do over 70% of their own product and brand research via reviews, websites, social media and other channels before interacting with a brand directly, this puts the onus on marketers to add valuable content and insights to…
Read More...

WPP announces that it has acquired Satalia, a technology company offering market-leading AI solutions for clients. Satalia is a global leader in enterprise AI and one of the UK’s fastest-growing tech companies, whose clients include BT,…
Read More...

CMI Media Group, a WPP company and Compas, a NMSDC certified diverse supplier that is minority-owned, announce the appointment of Marjolein Bruurs as Chief Financial Officer. Marjolein steps into her role having most recently served as…
Read More...

WPP was today named the most creative company of the year at the Cannes Lions International Festival of Creativity. WPP agencies collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze,…
Read More...

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce…
Read More...

Delivers a privacy-first approach to customer data amid changing market dynamics WPP, today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and…
Read More...

On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver net zero emissions from WPP’s operations, electricity will be 100% renewably…
Read More...

The Fantastical, the strategic and creative agency based here, announces that former WPP Global Business Director and Chief Client Officer, George Rogers, is joining as Chief Operating Officer and Managing Partner. Marketing Technology…
Read More...

Report cites WPP’s strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared to other providers evaluated WPP has been named a Leader among commerce…
Read More...

Celebrated industry leader will head production for WPP and Hogarth WPP announces the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth. Marketing Technology News: Auth0 Names…
Read More...

The investment will further enable brands to enter the AAA video game space through in-game advertising that's native, creative, and real-time Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new…
Read More...

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients WPP and TikTok, a leading destination for short-form mobile video, announced an innovative global partnership to enable WPP…
Read More...

GTB, a global, precision retail marketing agency, announced today that Sonia Braga has been appointed as the new Global Chief People Officer, overseeing a human resources team that spans 6 continents. Marketing Technology News: Sectigo…
Read More...

Former CEO of SYZYGY AG and Google Country Director takes helm of Incubeta as Alan Lipschitz steps down Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. The former SYZYGY AG CEO will be…
Read More...

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad…
Read More...

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement…
Read More...

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has…
Read More...

WPP announces the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology entrepreneur and educational philanthropist. He is the founder and CEO of AIM-listed…
Read More...

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and…
Read More...