Browsing Tag

WPP

BrandZ Retail Ranking Shines Spotlight on Brands Most Resilient to Impacts of Coronavirus

- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus highlights sector's pivotal role in global economy as retailers face supply and demand challenges that require innovation and agile response The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled today by WPP and Kantar, reveals that the value of the world's…

GroupM Launches Finecast in Canada, Bringing Addressable TV to North America

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

IMGN Media Names Noah Mallin as Chief Brand Strategist

Newly Created Role Reflects Growing Brand Demand for Gen Z Strategy and Content IMGN Media, the leading media company at the crossroads of Gen Z culture and content, announced Noah Mallin as Chief Brand Strategist. This newly created role reflects IMGN Media’s rapid growth as the go-to company for brands looking to engage with Gen Z audiences. With 10 channels across visual mobile-first platforms like Instagram, Snapchat and TikTok, IMGN Media brings brands to the center of internet culture with highly engaging original…

Blue Acorn iCi Names Clare Rappaport as Chief Client Officer

Blue Acorn iCi, the leading independent digital customer experience (CX) company, today announced the appointment of Clare Rappaport as the company's Chief Client Officer. In her new role, Rappaport will lead cross-functional teams responsible for onboarding and servicing client engagements while embedding client-centricity to the core of Blue Acorn iCi's growth strategy.  Rappaport will represent the collective voice of Blue Acorn iCi's roster of existing clients. Marketing Technology News: Future CEO: Top 6 Skills…

TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

Retail Rules in the BrandZ Top 30 Most Valuable Dutch Brands Ranking 2020

Online and offline brands deliver on customer demand for 'practical and quirky' products while offering a first-class customer service with international appeal Retail is the fastest rising and best represented category in the BrandZ Top 30 Most Valuable Dutch Brands ranking, with seven brands delivering a 53% increase in total category brand value to $6.39 billion. Now in its second year, the study by WPP and Kantar tracks the worth of the most valuable brands in the Netherlands. Budget chain store Action is the…

WPP Appoints Keith Weed to the Board

WPP announces the appointment of Keith Weed to the Board as a non-executive director. Keith was named the World’s Most Influential Chief Marketing Officer by Forbes in 2017, 2018 and 2019, and Global Marketer of the Year by the World Federation of Advertisers in 2017. He received The Drum’s Lifetime Achievement Award in 2018, and was inducted into the Marketing Hall of Fame in 2019. For the last nine years he was Chief Marketing and Communications Officer at Unilever, a role that included leading the company’s…

WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers

Partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to…

Trust, Innovation and Experiences are Powering Growth

2019 BrandZ Top 40 Most Valuable Australian Brands Revealed Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value. Brands involved in the new digital retail economy are clear…

BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-Enabled Categories Deliver…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…

Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…

Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking

Amazon Maintains the Title of World's Most Valuable Global Retail Brand Increasing Its Brand Value +91% to $315.5 Billion Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% growth in brand value for the most powerful players in retail WPP and Kantar unveiled today. The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking and report – looking at luxury, apparel, retail and fast-food outlets – revealed the…

BCW Expands Strategic Planning and Analytics Groups with Key New Hires

BCW (Burson Cohn & Wolfe), a leading global communications agency, announced that Johanna Skilling has joined the firm as Executive Vice President, Strategy and Planning, based in New York, and Jeffrey Cutler has joined as Executive Vice President, Analytics and Performance Media, based in Washington, D.C. Their hires underscore BCW’s commitment to helping clients solve tough business challenges through creative ideas informed by data and powered by technology. “Johanna and Jeffrey are both world-class talents who are…

China’s Most Valuable Brands Grow a Record 30% to $889.7 Billion in 2019 BrandZ Top 100 Most Valuable Chinese Brands Ranking –…

Entertainment Sees Largest Category Growth of 186%; Technology Accounts for 26% of Total Value Alibaba has been crowned the most valuable brand in China for the first time in the annual BrandZ Top 100 Most Valuable Chinese Brands ranking, published by WPP and Kantar, having grown its brand value by 59% year-on-year to $141 billion. Despite China's slower economic growth and international trade tensions, the total value of the BrandZ Top 100 Most Valuable Chinese Brands increased 30% to $889.7 billion, the highest…

MarTech Interview with Trevor Kaufman, CEO, Piano

"Getting users to manifest the behaviors that best benefit the business and maximizing their gratification in those moments is increasingly critical for all businesses that are in any way digital." Tell us about your role and journey into technology. What inspired you to start Piano? I come from the agency business, having sold a digital agency I founded called “Schematic” to WPP once we were about 350 people. Running a conglomerate of agencies for WPP called Possible Worldwide, I saw that with the advent of programmatic…

Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

Irwin Gotlieb, Joanne Bradford and Kathi Love Appointed as Directors  Comscore, Inc., a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is designed to accelerate the company's next phase of growth and is effective April 1, 2019. Board Enhancements Mr. Gotlieb…

Amit Seth Named GroupM’s Global Chief Product & Data Officer

GroupM has appointed Amit Seth as Global Chief Product & Data Officer. In this new role, Seth will lead product development and management and create and steward strategic data partnerships for the world's largest media planning and buying group. He will help ensure technology and data drive innovation across GroupM and its agencies. Seth will report to GroupM Global CEO Kelly Clark. He will work with product developers, engineers, and data scientists from across GroupM and its agencies to meet advertiser needs …

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…