Browsing Tag

WPP

WPP and Microsoft to Creatively Transform Content Production Through New Cloud Studio Partnership

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns “Partnering with Microsoft on Cloud Studio…

WPP Launches Global Data Company: Choreograph™

Delivers a privacy-first approach to customer data amid changing market dynamics WPP, today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients…

WPP Makes Industry-Leading Net Zero Commitment

On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver net zero emissions from WPP’s operations, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for the overwhelming majority of the company’s emissions, the two largest sources are the production of advertising content and, most significantly, the placement of that content in media channels from television and press to…

Former WPP Global Business Director, George Rogers, Joins The Fantastical

The Fantastical, the strategic and creative agency based here, announces that former WPP Global Business Director and Chief Client Officer, George Rogers, is joining as Chief Operating Officer and Managing Partner. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted Workload Protection Via Partnership With Virsec In his new role, Rogers oversees client relations and spearheads business development at The Fantastical, reuniting with the agency's founders: President and Founding Partner, Michael…

WPP Named a Leader in Commerce Services

Report cites WPP’s strength and higher client satisfaction in commerce strategy, emerging commerce touchpoints and commerce experiences compared to other providers evaluated WPP has been named a Leader among commerce services providers by Forrester Research, Inc. Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s Fastest-Growing Private… “companies seeking help with their commerce transformation should look for service providers that: offer a full set of…

WPP Appoints Dave Rolfe as Global Head of Production

Celebrated industry leader will head production for WPP and Hogarth WPP announces the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth. Marketing Technology News: Auth0 Names Jameeka Green Aaron as Chief Information Security Officer “Dave is simply the best in the industry, and his appointment underlines our commitment to outstanding creativity on behalf of our clients. He will be a great partner to Rob and the Hogarth team, and a great champion of excellence and…

Anzu.io Raises $9 Million To Fuel Expansion of the Advanced In-Game Ad Platform

The investment will further enable brands to enter the AAA video game space through in-game advertising that's native, creative, and real-time Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s largest marketing services organization WPP and Sony Innovation Fund, the investment arm of one of the world’s largest gaming groups and the owner of PlayStation, as well as Alumni…

WPP and TikTok Announce First-of-Its-Kind Global Agency Partnership

Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients WPP and TikTok, a leading destination for short-form mobile video, announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the significant opportunities for brands that both short-form video and digital content…

GTB Appoints Sonia Braga as Global Chief People Officer

GTB, a global, precision retail marketing agency, announced today that Sonia Braga has been appointed as the new Global Chief People Officer, overseeing a human resources team that spans 6 continents. Marketing Technology News: Sectigo Launches Secure Partner Program An experienced leader, Ms. Braga comes to GTB with over 20 years of human resources experience, spanning the entertainment, digital media, sports and marketing industries. Most recently she served as senior VP, Global HR Business Partner, at VICE Media.…

Lars Lehne Appointed as Group CEO of Incubeta

Former CEO of SYZYGY AG and Google Country Director takes helm of Incubeta as Alan Lipschitz steps down Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. The former SYZYGY AG CEO will be taking over from the founder Alan Lipschitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Alan will be moving into the role of Chairperson of the Board of Directors of Incubeta. Lars brings with him more than 30 years of industry experience. Prior…

WPP and Anzu.io Announces Partnership

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection, and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration…

GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

GroupM Premium Supply Expands Offering with Video in the U.S.

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has expanded its global Premium Supply offering with video in the U.S. Currently live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding…

WPP Appoints Tom Ilube CBE to the Board

WPP announces the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology entrepreneur and educational philanthropist. He is the founder and CEO of AIM-listed Crossword Cybersecurity Plc, a technology commercialisation company focused on the cyber security sector and has previously founded several other technology start-ups. He is a Non-Executive Director of the BBC, where he serves on the audit and risk committee and chairs the fair-trading committee.…

WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth. Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in…

MRM Names Jayna Kothary As Global Chief Technology Officer

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

WPP Named a Leader Among Adobe Implementation Service Providers

WPP has been named a Leader among Adobe Implementation Service Providers by Forrester Research, Inc., out of a field of the 12 most significant service providers invited to participate in the study. The report identifies that “Design and consulting capabilities, combined with expertise on Adobe’s growing product suite, differentiate the Leaders from the pack.” The report, The Forrester Wave™: Adobe Implementation Services, Q2 2020, assessed providers against 24 criteria spanning three categories: Current Offering, Strategy,…

Andy Main Appointed As Global Chief Executive Officer Of Ogilvy

Global Head of Deloitte Digital succeeds John Seifert, who announced his plans to step down in April this year Ogilvy announces the appointment of Andy Main as Global Chief Executive Officer. Andy, Global Head of Deloitte Digital and a Principal at Deloitte Consulting LLP, will succeed John Seifert, who announced his plans to step down in April after 41 years with Ogilvy including five as CEO. Andy will join Ogilvy at the end of July to begin the transition. Andy took the helm at Deloitte Digital in 2014 and rapidly…

WPP Named World’s Most Effective Communications Company for the Ninth Year in a Row

WPP has been ranked the most effective marketing communications company in the world in the 2020 Effie Index. It is the ninth successive year that WPP has received this award. The Index, the world’s most comprehensive global ranking of marketing effectiveness, lists companies that create the most effective marketing and communications ideas in terms of measurable business results for clients. Marketing Technology News: Nrby Announces Launch of Installation Checklist Solution for Cable and Telecommunications Providers…

BrandZ Retail Ranking Shines Spotlight on Brands Most Resilient to Impacts of Coronavirus

- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus highlights sector's pivotal role in global economy as retailers face supply and demand challenges that require innovation and agile response The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled today by WPP and Kantar, reveals that the value of the world's…