WPP

WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad viewability and brand lift measurement, fraud detection, and user privacy protection, are widely applied in digital advertising and will now be available for in-game advertisers. Responding to the accelerated popularization of gaming largely due to COVID-19, and the increased frustration…

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Currently live in 10+ global markets, this is the first fully auditable programmatic premium supply marketplace SpotX tapped as preferred programmatic video exchange partner GroupM, WPP's media investment group, announced that it has expanded its global Premium Supply offering with video in the U.S. Currently live in more than 10 global markets, GroupM Premium Supply (GPS) was launched in 2017 as the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys. In expanding…

WPP announces the appointment of Tom Ilube CBE to its Board as an independent Non-Executive Director with immediate effect. Tom is a technology entrepreneur and educational philanthropist. He is the founder and CEO of AIM-listed Crossword Cybersecurity Plc, a technology commercialisation company focused on the cyber security sector and has previously founded several other technology start-ups. He is a Non-Executive Director of the BBC, where he serves on the audit and risk committee and chairs the fair-trading committee.…

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy. By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth. Marketing Technology News: New SMS Marketing Platform Launched During COVID-19 Quarantine Is Already Seeing Massive Growth The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in…

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

WPP has been named a Leader among Adobe Implementation Service Providers by Forrester Research, Inc., out of a field of the 12 most significant service providers invited to participate in the study. The report identifies that “Design and consulting capabilities, combined with expertise on Adobe’s growing product suite, differentiate the Leaders from the pack.” The report, The Forrester Wave™: Adobe Implementation Services, Q2 2020, assessed providers against 24 criteria spanning three categories: Current Offering, Strategy,…

Global Head of Deloitte Digital succeeds John Seifert, who announced his plans to step down in April this year Ogilvy announces the appointment of Andy Main as Global Chief Executive Officer. Andy, Global Head of Deloitte Digital and a Principal at Deloitte Consulting LLP, will succeed John Seifert, who announced his plans to step down in April after 41 years with Ogilvy including five as CEO. Andy will join Ogilvy at the end of July to begin the transition. Andy took the helm at Deloitte Digital in 2014 and rapidly…

WPP has been ranked the most effective marketing communications company in the world in the 2020 Effie Index. It is the ninth successive year that WPP has received this award. The Index, the world’s most comprehensive global ranking of marketing effectiveness, lists companies that create the most effective marketing and communications ideas in terms of measurable business results for clients. Marketing Technology News: Nrby Announces Launch of Installation Checklist Solution for Cable and Telecommunications Providers…

- Total value of BrandZ Top 75 Most Valuable Global Retail Brands reaches $1.5 trillion - Amazon grows 32% to $415.9 billion to remain the world's most valuable retail brand, commanding 27% of the Top 75's total brand value - Coronavirus highlights sector's pivotal role in global economy as retailers face supply and demand challenges that require innovation and agile response The third annual BrandZ™ Top 75 Most Valuable Global Retail Brands Ranking, unveiled today by WPP and Kantar, reveals that the value of the world's…

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

Newly Created Role Reflects Growing Brand Demand for Gen Z Strategy and Content IMGN Media, the leading media company at the crossroads of Gen Z culture and content, announced Noah Mallin as Chief Brand Strategist. This newly created role reflects IMGN Media’s rapid growth as the go-to company for brands looking to engage with Gen Z audiences. With 10 channels across visual mobile-first platforms like Instagram, Snapchat and TikTok, IMGN Media brings brands to the center of internet culture with highly engaging original…

Blue Acorn iCi, the leading independent digital customer experience (CX) company, today announced the appointment of Clare Rappaport as the company's Chief Client Officer. In her new role, Rappaport will lead cross-functional teams responsible for onboarding and servicing client engagements while embedding client-centricity to the core of Blue Acorn iCi's growth strategy.  Rappaport will represent the collective voice of Blue Acorn iCi's roster of existing clients. Marketing Technology News: Future CEO: Top 6 Skills…

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

Online and offline brands deliver on customer demand for 'practical and quirky' products while offering a first-class customer service with international appeal Retail is the fastest rising and best represented category in the BrandZ Top 30 Most Valuable Dutch Brands ranking, with seven brands delivering a 53% increase in total category brand value to $6.39 billion. Now in its second year, the study by WPP and Kantar tracks the worth of the most valuable brands in the Netherlands. Budget chain store Action is the…

WPP announces the appointment of Keith Weed to the Board as a non-executive director. Keith was named the World’s Most Influential Chief Marketing Officer by Forbes in 2017, 2018 and 2019, and Global Marketer of the Year by the World Federation of Advertisers in 2017. He received The Drum’s Lifetime Achievement Award in 2018, and was inducted into the Marketing Hall of Fame in 2019. For the last nine years he was Chief Marketing and Communications Officer at Unilever, a role that included leading the company’s…

Partnership to help marketers enhance brand experiences for consumers WPP and InMobi Group have entered into a long-term strategic partnership to build unique benefits for marketers. Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. The collaboration between WPP and InMobi Group will enable brands to create personalized consumer experiences at scale. Through this partnership, brands will be able to…

2019 BrandZ Top 40 Most Valuable Australian Brands Revealed Innovation and brand experience have proven to be critical factors driving performance according to the latest BrandZ Top 40 Most Valuable Australian Brands report released today by WPP and Kantar. Those perceived as highly innovative are growing on average 10 per cent faster than brands with a medium-to-low score, while high brand experience performers are seeing a nine per cent improvement in value. Brands involved in the new digital retail economy are clear…

Brands tap into a strong sense of national pride and reveal a renewed understanding of what it means to be Indonesian Bank Central Asia (BCA) has claimed the number one spot for the fifth year running in the BrandZ Top 50 Most Valuable Indonesian Brands ranking released by WPP and Kantar. As a result of the bank's consistent effort towards understanding its customers' needs and providing personalised customer experience, BCA has grown 3% in brand value to $13.1 billion, priding itself on user-friendly innovations in…

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…