To help fuel North American expansion, William Thomas Digital has added to its marketing technology leadership team with the addition of Bob Sybydlo in the role of Director, Marketing Automation Solutions. Sybydlo is a recognized leader in marketing technology who has spent the last 13 years leading award-winning enterprise marketing automation solutions, implementations, and programs for eBay, Air Canada, CIBC, HP, Dominos, Samsung, BMO, BMW and more. Sybydlo most recently served as Director, Marketing Technology for FCB/SIX, and previously as Director, Marketing Intelligence for Chicago-based Yesmail.

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“We utilize an ever expanding suite of marketing technology tools to create incredibly personalized and unique experiences for our clients’ customers. Bob’s diverse technology background, creative approach, and leadership experience will help us to continue to scale in a rapidly evolving technology environment,” said Greg Elliott, Managing Director of William Thomas Digital.

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“William Thomas Digital stood out as an agency solving complex marketing challenges using a deep technology expertise unmatched in the market.  I am excited to join the team and work with industry-leading clients,” said Bob Sybydlo.

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