Zito Media Selects CSG to Optimize Customer Engagement Efforts

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CSG continues its strong forward momentum in deploying industry-leading customer engagement solutions across multiple verticals this year announcing it has been selected by Zito Media Group to support its efforts to deliver an exceptional experience for their customers.

“From our products to our people, Zito Media is committed to delivering the best possible experience to our customers,” said James Rigas, president, Zito Media. “Finding the right partner to support our customer engagement transformation efforts is a critical component to success. We are excited to work with CSG, capitalizing on their industry leadership and customer engagement expertise to help enhance our CX capabilities.”

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Zito Media provides television, high-speed internet, and digital phone services to customers across 19 states. The company will partner with CSG to leverage new direct mail communications to customers that communicate billing status, payment reminders, appointment reminders, and other notifications.

“Zito Media is a leader and innovator, providing its customers with exceptional communications and entertainment experiences,” said Lonnie Mahrt, head of customer communications management, CSG. “CSG looks forward to supporting Zito Media in this new partnership, helping them drive superior customer experiences and aiding in transformative efforts to help meet the needs of an ever-evolving consumer landscape.”

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Companies worldwide rely on CSG to deliver exceptional customer engagements through consistent and relevant interactions at every touchpoint. CSG’s full end-to-end customer engagement portfolio sends over 1.5 billion messages to end-users each year across a diverse set of traditional and digital channels, including print, SMS, email, automated voice, and web. CSG’s flexible, personalized customer communications management solutions and an integrated approach to help deliver a differentiated customer experience.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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