Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Adobe (Customer Experience), Terminus (Account-Based Marketing), AudioEye (Content Marketing), RingCentral (Unified Communications), and eGain (Customer Engagement).

Adobe to Acquire Workfront

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.

Terminus Acquires GrowFlare

Terminus, the leading account-based marketing platform, announced its acquisition of GrowFlare, an innovative account profiling and predictive data company that leverages psychographic intelligence to dynamically identify ideal accounts and surfaces the intelligence needed to engage with relevance. The addition of GrowFlare brings a powerful new data solution into the Terminus Engagement Hub and provides customers with the capabilities they need to focus their go to market efforts and dynamically prioritize accounts as intent signals change.

AudioEye and Neil Patel Digital Announce Strategic Partnership

AudioEye, Inc., the industry-leading digital accessibility platform, and digital marketing agency Neil Patel Digital, announced their strategic partnership to integrate AudioEye’s digital accessibility platform with Neil Patel’s Ubersuggest SEO platform to show digital marketers how accessibility impacts the performance of SEO. Patel has helped digital marketers at Amazon, Microsoft, Airbnb, and Google accelerate growth through performance marketing and his educational blog that generates more than ten million visitors per month. The partnership will combine AudioEye’s industry-leading digital accessibility expertise with Neil Patel’s award-winning marketing experience to help companies eliminate barriers to digital content for people with disabilities while maximizing SEO.

BT and RingCentral Extend Partnership

BT, the UK’s leading telecommunications and network provider, and RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced an expanded partnership to accelerate the adoption of cloud-based communications and support the digital transformation of businesses across the UK. Cloud Work provided by RingCentral will be a lead Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) offering for BT with small, medium, and large-sized UK enterprises, as well as public sector customers.

eGain Modernizes IVR Engagement with AI, Digital, and Analytics

eGain, a leading customer engagement platform provider, announced eGain Smart IVR, an all-in-one solution to modernize IVR-based customer engagement. According to a recent Accenture survey, 84% of consumers hate the IVR experience. Not surprising because most IVR systems are full of frustrating interaction loops, offer limited answers, and lack digital options. All this in a world where more than 80% of calls into IVR come from smartphones!